Building Buildings

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

We want to raise well-rounded human beings—we're just not quite sure how best to do it. Confounded by rapidly changing gender norms, today's parents are attempting to raise kind, compassionate, emotionally sensitive boys in a society that simultaneously rewards stereotypical masculinity and is increasingly hostile to boys. Written by an in-the-trenches #boymom who intimately understands male development and the challenges currently facing boys and their families, Building Boys offers ten rules that parents can use to guide their parenting choices throughout their sons' lives.

Building Beehives for Dummies is the follow-up book to the best-selling Beekeeping for Dummies. It provides everything you need to learn how to build some of the world's most popular hives and beekeeping accessories. For each design the book includes a detailed materials list (what lumber, hardware, and fasteners you'll need) and step-by-step building instructions.

Acting as a critical pillar for those seeking to build a rock-solid financial foundation, Financial Literacy for All is a must-have book for working professionals, blue-collar workers, members of young families, and established businesspeople looking for a better, more secure future for themselves and the ones they care about.

In this engaging scientific memoir, Kenneth Ford recounts the time when, in his mid-20s, he was a member of the team that designed and built the first hydrogen bomb. He worked with - and relaxed with - scientific giants of that time such as Edward Teller, Enrico Fermi, Stan Ulam, John von Neumann, and John Wheeler, and here offers illuminating insights into the personalities, the strengths, and the quirks of these men.

When Before You Quit Your Job was written and published, it was a guidebook for aspiring entrepreneurs. Today - with the job market in shambles, overseas outsourcing and high unemployment - it can be a path to the salvation so many are looking for: A way take control of their life and use their skills and talents to create their future. Before You Quit Your Job asks: Do you have a million-dollar idea? Are you afraid of failing? Are you tired of making other people rich? Are you sick of taking order from your boss? Are you tired of working hard and not getting ahead?

More and more organizations worldwide are using teams of employees to respond to adversity. Employees can no longer rely on their own knowledge, skills, and abilities to get their work done. Rather, employees have to work collaboratively with one another and combine their expertise to achieve the synergy and breakthrough thinking that is necessary to be successful at completing complex tasks in today's dynamic environments.

You’re not alone. Teens today face more pressure than ever—and so do the adults supporting them. Now imagine your teen confidently handling challenges, building strong friendships, and growing into their true self. This isn’t a fantasy—it’s what this guide empowers teens (and those who support them) to achieve.

This revolutionary new audiobook, Building Self-Esteem, explores research and incredible new technology to help anyone who is seeking to develop a greater feeling of happiness, self-confidence, and self-esteem in his or her life.

In the past few decades, the church has experienced rapid and distressing change. Hard-working pastors and leaders often know they need to embrace diversity, creatively engage younger generations, and equip their people to love their neighbors. But since they don't know how to make the changes needed, they feel stuck and wonder, "What do I do now? For these dedicated yet drained church leaders, this research-informed resource from the team at the Fuller Youth Institute offers a clear roadmap to faithfully and effectively navigate change that will revitalize your church.

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

Have you ever looked at a skyscraper and wondered how it was built? Do you ever look up at a tall building and wonder how it does not fall down? This story helps you explore the changes that have led to the creation of skyscrapers! You will get to see the different materials that have been developed to allow for better stability. You will get to understand how things like iron, steel, and concrete have revolutionized the way buildings are built and designed. By the end of this story, you will have a new appreciation for the skyscrapers that are all over the world!

In this expanded third edition of the bestselling The Introverted Leader, Jennifer Kahnweiler equips introverted executives with essential tools for success in an extrovert-centric business world. With over 120,000 copies sold across multiple languages, this timely update addresses the evolving needs of introverted leaders, including navigating remote and hybrid work environments.

Why do radical movements and spaces sometimes feel laden with fear, anxiety, suspicion, self-righteousness, and competition? Montgomery and bergman call this phenomenon rigid radicalism: congealed and toxic ways of relating that have seeped into social movements, posing as the “correct” way of being radical. In conversation with organizers and intellectuals from a wide variety of political currents, the authors explore how rigid radicalism smuggles itself into radical spaces, and how it is being undone.

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

Based on extensive interviews with both tenured leaders and new employees, focus groups with learning and development experts, and a comprehensive literature research as well as the author's own in-depth coaching knowledge and expertise, this book proposes an academically researched, developed, and validated model of eight dimensions of successful coaching as well as a five-step implementation plan which can be used as an impactful framework to embed coaching skills in organizational settings to create a sustainable and growth-generating coaching culture.

This practical guide gives you easy-to-follow and customizable plans for building the backyard chicken coop that works best for you. You'll get the basic construction know-how and key information you need to design and build a coop tailored to your flock, whether you live in a small city loft, a suburban backyard, or a small rural farm.

I guess trying to catch the bus with your laces undone isn’t such a smart decision after all… One fatal collision later, and I’m facing my judgment. As it turns out, I’ve been a lazy sob, and my short, uneventful life of playing games and getting up late wasn’t worth much. And so I don’t qualify to move on to the afterlife. I try to argue to the goddess in front of me that I do have skills, that it was hard work playing those simulation and management games. But she will not concede. In the end, I manage to get the benefit of the doubt, and a wager is made.

Your happiness and your success depend on your working relationships. Every working relationship can be better. This book shows you how to build the best possible relationship.

This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.