Business Insights

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

I don’t want to be here. That’s the thought that leads to stress and anxiety at work and home, and it's been overstepping its bounds, standing in the way of the life you want to live. I Want to Be Here uncovers the source of our stress and anxiety, presents the key to its defeat, and shares a method for creating lasting change. The story is told from the perspective of a senior leader in the technology industry, husband, and father, who conquered the anxiety that landed him in the emergency room.

Are you new to Artificial Intelligence and looking for a simple, clear introduction? Generative Artificial Intelligence for Beginners is the perfect starting point for anyone who wants to understand AI without feeling overwhelmed. This beginner-friendly guide breaks down complex concepts into easy-to-follow steps, giving you the confidence to dive into AI and use its incredible tools in no time.

Why We Paint Rocks: 20 Answers to How Small Acts Help Organizations Thrive explores how small, often overlooked actions can drive lasting success.

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.

The Five Insights of Enduring Leaders hits at the heart of leadership challenges in the new world. It is a must-listen for every corporate leader and all who aspire to be. More than a book, The Five Insights is a life-changing experience, a "how to", that includes inspiring personal examples and compelling best practices from the top leaders in business today. Straightforward and clear-cut, The Five Insights is a practical guide to developing the essential character traits or insights necessary to become a great, enduring leader.

This book serves as a guided introduction to the richly diverse perspectives on leadership throughout the ages and throughout the world. Each of the selections, introduced by the editor, presents enlightening thoughts on a different aspect of leadership. Writings by Plato, Aristotle, Lao-tzu, and others demonstrate that the challenges of leadership are as old as civilization. Machiavelli, Ghandi, and W. E. B. Du Bois provide a wide range of insights into the eternal practice and problems of leadership. Modern masters of leadership such as James MacGregor Burns are also found.

Rock & Sand is a large treasure of commonsense wrapped in a little package. Every business leader and business owner would benefit from this wonderfully simple approach to the complex world of business strategy and performance. A powerful resource that, once listened to, is a killer template for anyone looking to drive their business and grow their team.

This book provides young leaders or future high-potentials the guidance needed for how to deal with the challenges of leading teams in modern organizations. Understanding the power of strengths-based leadership using clear two-way communication and, in particular, identifying with one’s own leadership philosophy are central themes in this book. It highlights the typical mistakes made by first-time leaders and offers theoretical and practical advice to deal with the difficulties of management.

These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service and what you must avoid (Chapter 13: The Infinite Absurdity Awards).

Mentorographer Molly Lavik has helped hundreds of entrepreneurs find their true potential and authentic purpose by providing guidance as they transformed their visions into reality. Now, she has taken her own vision to the next level, curating the lessons and insights of 101+ superachievers in this collection of life stories that you, too, can use - no matter what your goal or past experience may be - to pave your own path to success, happiness, and self-fulfillment. She calls the concept Going Supernova.

Traditionally, business has always happened in ordinary reality, that rational, logical state of consciousness where good, sound, and responsible decisions are made from. This has been the realm of business. There has not been a place here for the dreamy creatives. Recently we are seeing more and more divergent thinkers like Elon Musk and Richard Branson emerging as some of the top business leaders and innovators in the world. These new leaders have found the balancing point between the rational and the dreamy, the practical and the impractical.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

In conversation with social entrepreneur Badr Jafar, philanthropic leaders including Bill Gates, Baroness Valerie Amos, Kristalina Georgieva, David Miliband, Razan Al Mubarak and many more discuss their hopes and priorities for the world of today and tomorrow. Their insights shed new light on the increasingly important role that strategic philanthropy is playing in helping to address some of the world’s greatest challenges.

Part "how to do" and part "how to think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called "the leading international speaker and expert on the business of weddings and events", and he's been writing articles and blogs for years.

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

Your mental model is not rigid. At any point in life, you possess the ability to change your perspective. Have you found that success does not erase insecurity and self-doubt? Do you know what it feels like to long for a different life? Sleeping Giants provides practical insights into how ordinary people can choose to build lives that matter.

Success in business demands the effective management of people. James C. Morgan, who for nearly three decades led the high-tech powerhouse Applied Materials to both financial success and to the designation as one of America's most admired companies and best places to work, provides a simple, straightforward set of principles and tips that he says can help anyone be a better manager. Rich in stories and practical examples, it's a must-listen for those seeking a timeless and proven management manual.

Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace is an accessible and unique approach to implementing the many lessons of behavioral economics in your own leadership strategy. You’ll explore how and why your team members often don’t make rational decisions ― and why that can be a good thing.

In today's rapidly evolving business landscape, harnessing the true power of Artificial Intelligence has become essential for staying competitive and making informed decisions. This comprehensive guide, tailored for beginners, empowers you to unlock AI's immense potential to revolutionize your business.