Business Management

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

In this follow-up to the global bestseller Never Split the Difference, negotiation experts Jonathan B. Smith and Derek Gaunt provide a practical handbook for applying Tactical Empathy—the ability to understand and influence people at a level they don’t even realize—to every sensitive conversation in your life.

The Compound Effect contains the essence of what every super achiever needs to know, practice, and master to obtain extraordinary success. Inside you will hear strategies on how to win-every time; eradicating the bad habits that are derailing your progress; painlessly installing the few key disciplines required for major breakthroughs; the real, lasting keys to gaining and sustaining motivation; capturing the elusive, awesome force of momentum; and the acceleration secrets of superachievers.

The world’s most trusted guide for leaders in transition. Transitions are a critical time for leaders. In fact, most agree that moving into a new role is the biggest challenge a manager will face. While transitions offer a chance to start fresh and make needed changes in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success.

The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now.

In How to Make a Few Billion Dollars, Jacobs defines the mindset that drives his remarkable success in corporate America—and distills a lifetime of business brilliance into a tactical road map.

The future belongs to those who stop doing what machines can do—and start owning what they can’t. AI didn’t eliminate work. It redefined where human value actually lives. As automation accelerates, speed, volume, and technical execution are becoming cheap. What’s becoming rare is judgment—the ability to decide what matters, what doesn’t, and where attention should be spent. The people gaining the most leverage from AI aren’t trying to keep up with machines. They’re stepping out of execution and into direction. They’re delegating the routine and reclaiming the decisions that shape outcomes.

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.

From tech booms and tax evasion to banks and money laundering; scams and crashes to fixers and investors, Lala has seen it all. A comprehensive account of the stock market over the last 25 years, it tells you what to watch out for while investing. It also looks at policies that the government needs to revise if the country is to harness domestic capital more effectively.

Nous sommes tous écrasés par le poids de nos habitudes, trop occupés à gérer des urgences, des to-do-list ou des différends avec nos collègues pour avoir le temps et l'énergie de repenser nos organisations. Dan Heath, éminent spécialiste du monde du travail, nous propose sa stratégie : identifier les « points de levier », ces endroits où un petit effort apportera de grands résultats.

The Complete Strategy Collection, a compilation of ancient and historical philosophies, will increase your knowledge of strategy, conflict, and adversity throughout the ages, giving you valuable insight into the past while opening a window to the future. Although each of the works can be considered a manual or diagram for war or engaging in physical combat, the life skills embodied in each can be adapted to everyday life in modern society. Listen and learn how you, too, can take advantage of the strategies of war.

For thousands of years, the Bhagavad Gita has inspired millions of saints, leaders, scientists, philosophers and ordinary people around the world. In this quick read, Vimla Patil draws valuable success mantras from the philosophical text that are sure to take your life to the next level.

The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost...

Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.

Entrepreneurs have a problem: startups. Almost all startups either fail or never truly reach a sustainable size. Despite the popularity of entrepreneurship, we haven't engineered a better way to start...until now. What if you could skip the startup phase and generate profitable revenue on day one? In Buy Then Build, acquisition entrepreneur Walker Deibel shows you how to begin with a sustainable, profitable company and grow from there.

Strategy-to-performance gaps foster a culture of under-performance. Unrealistic plans create the expectation throughout the organisation that plans simply will not be fulfilled. This book shows how to overcome such failings and implement strategy effectively.

Give Your Brain an AI-Level Upgrade This 5-in-1 cognitive arsenal is designed to transform you from a reactive thinker into a masterful strategist, decision-maker, and unshakeable problem-solver. It distills the proven, powerful reasoning strategies of data scientists, world-class strategists, and philosophers into 500 total bite-sized methods. The goal is to lock them into your memory for life, giving you a complete, AI-level operating system for success.

Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast listen, this book answers the questions many employees have about EOS and their company.

Institutions remain essential to human flourishing. They are the means by which communities thrive, individual vocations are fulfilled, and society is changed for the good. As a result, we all need to learn how to work effectively within institutions. That is just what Gordon Smith provides. He unpacks the core of institutional intelligence - the wisdom of working effectively within an organization. At the same time, he explains how team leaders, directors, executives, board members, key stakeholders, and employees can avoid what is often their greatest source of stress on the job,

> Hire and Keep the Best People details 21 of the most important, proven principles of employee recruitment and retention. It tells you everything you need to know to attract the most capable, committed employees and to make sure they continue to be active contributors to the company for years to come. Action exercises will help you apply the techniques immediately and see the results for yourself.