Career Building

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.

Are you ready to "make a dent in the universe"? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do you start? And what sets the businesses that succeed apart? To find out, we asked the bright minds behind companies like Google X, Warby Parker, Facebook, O’Reilly Media, and more to share their startup wisdom.

In 2014, Steve Case launched Revolution’s Rise of the Rest, an initiative to accelerate the growth of tech startups across the country. Rise of the Rest is based on a simple idea: cities can be renewed and rise again if they develop a vibrant startup culture. A visionary entrepreneur himself, Case believes that great entrepreneurs can be found anywhere, and can thrive with the proper support and investment. In fact, they’re key to the American DNA. After all, America itself was a startup. It struggled to get going and almost didn’t make it. Today it’s the leader of the free world, in part because it has the world’s largest economy—a testament to several generations of pioneering entrepreneurs.

Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional and agenda-driven, leaving professionals feeling burnt out and stressed out.

Turn Your Passions into Profits outlines step-by-step guidance for turning your passions into a profitable and lasting business. Author Matt McWilliams, a successful entrepreneur and in-demand online business coach, shows you exactly how to do just that. He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably.

This intelligent, breezy listen provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.

Do you have a personal brand? Do you know what a personal brand is? Maybe you do know what the personal branding process entails but don’t know how to get started? This guide is about to teach you everything that you will need to know about the process to brand yourself in just seven easy steps! Branding will become one of the most important parts of your online journey, and the sooner that you do this, the better.

Conversational Capacity provides the communication tools you need to ensure that your team remains on track even when dealing with its most troublesome issues, that it responds to tough challenges with agility and skill, and performs brilliantly in circumstances that would incapacitate less disciplined teams.

Mastering the Cube skillfully lays out proven organization design principles. Comparing today's complex organizations to a Rubik's Cube, the authors explain how focusing improvement efforts on just one or two facets of the organization is akin to concentrating on just one side of the cube. Doing so is bound to affect - and more likely jumble - the other areas needed to generate a healthy and sustainable organization. They advocate stepping back and taking a systems-wide, comprehensive view of change and bringing all elements into alignment with strategy.

Are you ready to unlock the secrets of ruthless success in the cutthroat world of business? Step into the shadows and learn from the masterminds of the underworld in How to Build a Business Like the Mafia. This riveting guide takes you on a thrilling journey through the corridors of power, revealing the hidden strategies and tactics used by mobsters to build their criminal empires.

What is it about Napoleon Bonaparte that has led recognized leaders such as General George S. Patton to study his principles—and countless books on management and leadership to quote his maxims? What lessons can today's project managers and leaders learn from Napoleon's successes and failures? Napoleon on Project Management explores the key principles behind Napoleon's successes, the triggers that led to his downfall, and the lessons to be learned from his ultimate demise—and applies these lessons to modern-day project management and leadership at all levels.

This audiobook focuses on building a culture of resilience by hiring and developing highly resilient people. It introduces the concept of Hormesis, where small amounts of stressors can have positive effects on individuals, and shows how Hormesis can be applied to businesses by encouraging individuals and teams to step outside their comfort zones.

Grüppchenbildung, mangelnde Absprachen, fehlendes Vertrauen oder einfach Underperformance durch Gleichgültigkeit: Wenn es an Teamspirit fehlt, bleiben alle hinter ihren Möglichkeiten zurück, mit entsprechenden Folgen für Produktivität, Auftragslage & Co. Mit den kreativen und vielfältigen Strategien in diesem Ratgeber bringen Sie den Zusammenhalt im Handumdrehen auf ein ganz neues Level.

Are you fed up running your construction company? Sick of not being paid what you are worth? Stressed out with poor cashflow and low profits? Would you like to have a proven strategy to give you more time, freedom and money? Building Your Future is a practical business guide designed specifically for business owners in the construction and service industry who want to grow a highly successful and profitable business while reclaiming more time and freedom.

The Purpose Effect is aimed at both leaders and employees who wish to achieve a purpose mind-set on a personal level, for the organization where they are employed, and in their role at work, too. A business leader who is committed to purpose will create purpose for the organization. An employee who feels his/her personal sense of purpose is being fulfilled at work will be an invaluable asset to productivity and success.

10xers can tackle a company’s toughest problems, improve their strongest assets, and blaze a path to success. With the rapid digitization of every conceivable product and service, the environment has transformed so fast that every organization must be equipped with these phenomenally gifted employees to keep up. Game Changer provides proven strategies on how your company can create the right environment for top talent and breakthrough success by upending traditional business practices.

You check email the moment you lift your head off the pillow in the morning. You bring work with you on vacation, sneak glances at your smart phone during family dinners, and take business calls and texts at your kid's sports games. It's as if you've been forced to make a choice between your company or your life, sacrificing time for yourself and family for the sake of career success. But it doesn't have to be that way.

Your future as a well-paid professional within a service-based industry is in serious jeopardy. Whether it be real estate, mortgage, insurance, wealth management, or similar, it is time to pay attention to what is happening. Little by little, your customers are warming up to the easy, safe, convenient and non-committal benefits of your complete or partial replacement by ever-advancing technology offerings. I introduce to you a new, or alternative method, The Upstream Model, which allows you to leverage the pros of cold-market (scalability) with the pros of warm-market (relationships).

Do you know that the average real estate investor makes about $124,000 a month? And most of these investors started without much capital? Are you ready to join the club of the millionaires through real estate investment, but you don't want to be another name on the broke real estate investors list? Have no fear! This is your handy real estate guide to reaping the benefits of every penny you invest in real estate, with less work, less risk, and fewer complications. Take a ride into the millionaire fast lane and discover how to find and buy inexpensive real estate.

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.