Career English

Not confident with your negotiating skills? This book will cure you! A must-have for any small business owner, The Pocket Small Business Owner’s Guide to Negotiating is full of helpful tips and strategies for getting what you want without alienating your clients and suppliers. You will learn to analyze your wants, needs, advantages, and disadvantages going in, maintain your resolve, and see the negotiation through to a successful end. Topics include position bargaining, contracts, purchases, conflict resolution, and more.

Just because you don’t have cash doesn’t mean you don’t want and need things. According to authors and business gurus Karen Hoffman and Shera Dalin, it’s time to get a little creative. Most people have a skill they can use—it’s just a matter of figuring out what that is and how to use it to get something else. From piano lessons in exchange for haircuts to an engine tune-up in exchange for house painting, The Art of Barter offers step-by-step instructions.

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.

As he did in WHO NOT HOW, Dr. Benjamin Hardy shares one of Dan Sullivan’s simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on “The Gap,” but successful people focus on “The Gain.” "[T]his one simple concept is a...

Self-help today is a multibillion-dollar global industry, one often seen as a byproduct of neoliberalism and capitalism. Far from being a recent phenomenon, however, the practice of self-improvement has a long and rich history, extending all the way back to ancient China. For millennia, philosophers, sages, and theologians have reflected on the good life and devised strategies on how to achieve it.

Now in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers worldwide. Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income.

Psychologist Cassandra Dunn believes that happiness is available to all of us - and not just in some picture-perfect ideal life. Cass has helped thousands of people get from Crappy to Happy with her hit podcast. In this book, Cass expands on those conversations and provides even more information and practical tools, helping you learn to let go, to find your people, to determine your direction and more.

Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy...

The traditional methods of acquiring customers and generating sales are being replaced. Google’s endless algorithm updates, zero-click results, and AI-generated answers are choking off website traffic like never before. If your business relies even slightly on search engines—or if sudden drops in traffic have blindsided you—Goodbye Google, Hello Marketing is your wake-up call.

From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.

For over 500 years, The Prince by Niccolò Machiavelli has been one of the most influential—and controversial—works ever written on leadership, politics, and human nature. This Complete Edition brings Machiavelli’s insights to today’s listener with a faithful line-by-line modernization that keeps the original tone, structure, and message fully intact. Designed to be both accessible and authentic, this edition allows modern listeners to engage directly with Machiavelli’s ideas—without the barriers of outdated language or dense phrasing.

If you think ghosts are only responsible for hauntings, think again. The Demonologist reveals the grave religious process behind supernatural events and how it can happen to you. Used as a text in seminaries and classrooms, this is one book you can't put down. For over five decades, Ed and Loraine Warren have been considered America's foremost experts on demonology and exorcism. With over 3,000 investigations to their credit, they reveal what actually breaks the peace in haunted houses. Don't miss the Warrens in the new blockbuster movie The Conjuring.

The learning experience needs a major overhaul. With all the issues facing higher education and workplace learning, why is there so much resistance to change? The world is moving at warp speed, yet learning leaders struggle in keeping pace with the skills and mindsets that are necessary to lead people and organizations in the 21st century. We’ve found ourselves operating within the confines of an imaginary box where it’s safe, familiar, easy. But this ‘safety zone’ is a metaphor for complacency, which is the kiss of death for any industry.

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.

“By far the best book on investing ever written.” — Warren Buffett The classic text of Benjamin Graham’s seminal The Intelligent Investor has now been revised and annotated to update the timeless wisdom for today’s market conditions. The greatest investment advisor of the twentieth...

"Living is taking chances, and Feel the Fear and Do It Anyway has helped so many people-both men and women-to achieve success." - Louise Hay, the best-selling author of You Can Heal Your Life Are you afraid of making decisions . . . asking your boss for a raise . . . committing to a relationship...

The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

In You’ve Already Changed Your Life, Jade Chang posits that humans are infinitely adaptable, that the seeds of personal transformation are sown when we least expect it, and that identifying your own small (but profound!) shifts will help you retell the story of your life.

One-of-a-kind filmmaker Barry Sonnenfeld tells stories only he can tell, from his blockbuster career with iconic actors, studio execs, and producers. His humor and insight provide an inside glimpse into how Hollywood really works, or how it doesn’t. Best Possible Place, Worst Possible Time...