Career Strategy

On April 10, 1966, a crowd of 10,000 farm workers and supporters gathered at the California state capitol to celebrate victory in one of the most significant strikes in American history - one that made Cesar Chavez famous as leader of the National Farm Workers Association (NFWA), which later became the United Farm Workers (UFW). Marshall Ganz tells the story of the UFW's ground-breaking victory, drawing out larger lessons from this dramatic tale.

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case. The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today's long-term future tomorrow's history. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever.

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

Your strategy has seven seconds to captivate its audience, so how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures. Strategy Builder tells you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This interactive guide uses real world examples and gives practical tips.

Written from the point of view of someone achieving business success in today's turbulent economy, Forget Strategy. Get Results offers you a fresh way of thinking about successfully managing any sort of business, under any conditions. Controversial, thought-provoking, and entertaining, it delivers TelecityGroup founder and CEO Michael Tobin's OBE unconventional approach to management and shares the lessons he's learned on his path to building one of the world's largest data center provider companies.

This audiobook outlines how you might use Lean to do more with less within your recruitment process. This audiobook is used to remind ourselves again that the core idea of Lean is to maximize customer value while minimizing waste.

I can tell you that there are a plethora of strategy books out there. However, you’ll find many of them arcane, academic, and even confusing. Most were written a long time ago and use out-of-date examples from well before the tech age. Many are no longer relevant. For the past five years, I’ve been obsessed by the idea of creating a strategy operating system, and I’ve spent the past 12 months figuring out how to design one.

In today’s world of rapid, disruptive change, strategy can’t be separate from execution - it has to emerge from execution. You have to continually adjust your strategy to fit new realities. But if your organization isn’t set up to be fast on its feet, you could easily go the way of Blockbuster or Borders. Laura Stack shows you how to quickly drive strategic initiatives and get great results from your team. Stack will equip you with the knowledge, skills, and inspiration to help you hit the ground running!

People Strategy: How to Invest in People and Make Culture Your Competitive Advantage provides listeners with a powerful framework in which to develop high-performing teams, increase employee motivation, and use data to build an inviting and effective company culture. Author Jack Altman, cofounder and CEO of Lattice, an award-winning HR and performance management platform, shows you how to: establish the values that will form the bedrock of your organization; develop feedback processes that help employees feel heard, supported, and equipped to succeed; and more.

For the first time in any modern language, a female scholar and translator reimagines The Art of War. Sun Tzu’s ancient book of strategy and psychology has as much to tell us today as when it was first written 2,500 years ago. In a world forever at odds, his rules for anticipating the motivations and strategies of our competitors never cease to inspire leaders of all kinds.

Picture this: You wake up, grab your phone, and open Instagram, tap the plus icon at the bottom of the screen, select a photo, add a filter and a caption, tap "publish", and you call it a day. Thirty minutes later, you get a notification from PayPal: "Someone sent you $500". Would you like your average "workday" to look like this? See, contrary to what you believe, you don’t need to be an artist, a comedian, or a particularly attractive individual to get paid on Instagram.

Traditionally, human resources has focused on recruiting good people, preparing them for assignments, motivating them to perform, and retaining them. These functions remain essential. But to be successful in turbulent times like ours, human capital strategy needs to be broader and much more far reaching.

The Divine SelfQare Strategy: A Wellness Guide to Total Body Alignment creates a paradigm shift in ways that present and future generations of youth can pursue health and wellness. By looking beyond surface beauty such as facials, manicures, and pedicures, they can refocus on ancient wellness traditions that naturally beautify the body, balance the spirit, and rejuvenate the mind.

Knowing how to negotiate and persuade your client or boss to say yes to what you want is no longer difficult, if you follow the step-by-step strategy in this guide to position yourself in a win-win situation. Unlike other guides, this one will provide key negotiation and persuasion techniques to start right away to strengthen your ability to influence people to achieve your desired outcome with greater success.

To ascend the social hierarchies and achieve great power, you need to optimize and strategize rather than slogging and "working hard" every day of your life. This is counterproductive since it does not guarantee any beneficial results in the end. "Nobody can succeed by following rules in the first place. Rules were made by those the elites and those who have power to prevent the average masses below them and prevent them from succeed and gain power." Therefore, in order to do so and to make it among the top, you have to be ruthless and employ any tactic you know.

Stand out from other candidates and gain access to the hidden job market. With his no-nonsense style, recruitment expert Mike Adamo will teach you the skills to sell yourself and get the job you want. Regardless of whether you are employed yet, feeling unsatisfied, or actively seeking your next opportunity, Mike will give you the tools to build your network, hone your interview skills, and take control of your career.

The purpose of strategic planning is to set the overall long-term aim of a firm in a direction that allows it to compete and grow. Strategic planning is an old concept, with many variations of models and processes. Leaders have used many of these models and processes for years, and still, some leaders fail to effectively apply them. This is often due to the difficulty in applying the models and the lack of explanation for the significant relevance of the processes, including the tools used in each phase.

Some say business strategy is 50 percent art and 50 percent science. The truth is probably closer to 65 percent art and 35 percent science, but the science of strategy remains critical. While art must be developed from within, science can be taught - and it forms the foundation of any business strategy. In The Strategy Mindset, strategy consultant, author, and internationally renowned speaker, Dr. Chuck Bamford, provides a simple yet practical guide to creating corporate strategy using well researched and battle-tested approaches.