Consulting Business Development

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

Waterfall methodology is part of the linear, scope-driven lifecycles family of approaches. As it is the manifestation of the command-and-control organization, it is highly prescriptive. Almost all organizations using the methodology have a similar set of processes, mostly based on the PMBOK (more on that later).