Consumer Marketing

Liste de produits
    • What the Internet Is Hiding from You
    • Auteur(s): Eli Pariser
    • Narrateur(s): Kirby Heyborne
    • Durée: 7 h et 32 min
    • Date de publication: 2011-05-12
    • Langue: Anglais
    • 5 out of 5 stars 4 évaluations
    • In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on....

    Prix courant: 32,41 $

    • How to Live a More Creative, Productive and Happy Life
    • Auteur(s): Brian Solis
    • Narrateur(s): Brian Solis
    • Durée: 5 h et 45 min
    • Date de publication: 2019-08-13
    • Langue: Anglais
    • 4.5 out of 5 stars 4 évaluations
    • Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects....

    Prix courant: 22,26 $

    • Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
    • Auteur(s): James I. Bond
    • Narrateur(s): Jonny Unitus
    • Durée: 4 h et 46 min
    • Date de publication: 2022-11-06
    • Langue: Anglais
    • 5 out of 5 stars 3 évaluations
    • People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE to boost the performance of their ads, emails, social media posts, and one-on-one presentations....

    Prix courant: 18,74 $

    • Winning the Minds of Consumers with Neuroscience Powered GenAI
    • Auteur(s): A.K. Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev
    • Narrateur(s): Michael Butler Murray
    • Durée: 13 h et 20 min
    • Date de publication: 2024-10-29
    • Langue: Anglais
    • Pas de évaluations
    • Neuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. NeuroAI serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.

    Prix courant: 27,83 $

    • Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
    • Auteur(s): Tara-Nicholle Nelson
    • Narrateur(s): Tara-Nicholle Nelson
    • Durée: 6 h et 31 min
    • Date de publication: 2017-04-18
    • Langue: Anglais
    • 4 out of 5 stars 1 évaluation
    • The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser....

    Prix courant: 27,22 $

    • Align Your Markets, Organization, and Strategy Around Customer Needs
    • Auteur(s): Jim Kalbach, Michael Schrage - foreword
    • Narrateur(s): Tom Parks
    • Durée: 8 h et 10 min
    • Date de publication: 2024-05-28
    • Langue: Anglais
    • Pas de évaluations
    • These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.

    Prix courant: 21,92 $

    • How Algorithms Are Shaping Our Lives and How We Can Stay in Control
    • Auteur(s): Kartik Hosanagar
    • Narrateur(s): Joe Knezevich
    • Durée: 5 h et 58 min
    • Date de publication: 2019-03-12
    • Langue: Anglais
    • 4.5 out of 5 stars 2 évaluations
    • A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us....

    Prix courant: 20,40 $

    • Why Smart Marketing Is About Help Not Hype
    • Auteur(s): Jay Baer
    • Narrateur(s): Marcus Sheridan, Jay Baer
    • Durée: 4 h et 51 min
    • Date de publication: 2013-06-27
    • Langue: Anglais
    • 4.5 out of 5 stars 4 évaluations
    • Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful....

    Prix courant: 27,82 $

    • Psychology, Neuroscience, and the Human Side of Economics
    • Auteur(s): David Orrell
    • Narrateur(s): Al Kessel
    • Série: Hot Science Series
    • Durée: 5 h et 45 min
    • Date de publication: 2021-06-29
    • Langue: Anglais
    • 2.5 out of 5 stars 2 évaluations
    • For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

    Prix courant: 17,76 $

    • How the Pope's Children Rewrote the Rules for Ireland
    • Auteur(s): David McWilliams
    • Narrateur(s): David McWilliams
    • Durée: 11 h et 22 min
    • Date de publication: 2019-11-21
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world....

    Prix courant: 31,26 $

    • How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
    • Auteur(s): Craig Wilson
    • Narrateur(s): Kyle Tait
    • Durée: 5 h et 43 min
    • Date de publication: 2019-05-14
    • Langue: Anglais
    • Pas de évaluations
    • The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Craig Wilson outlines game-changing insights for providers who desire fiercely loyal behavior....

    Prix courant: 22,26 $

    • How Our Passions Connect Us and Make Us Who We Are
    • Auteur(s): Aaron Ahuvia PhD
    • Narrateur(s): Steven Jay Cohen
    • Durée: 8 h et 26 min
    • Date de publication: 2022-07-19
    • Langue: Anglais
    • Pas de évaluations
    • A revealing investigation of the secret, tangled emotional relationships people have with things - drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing....

    Prix courant: 25,24 $

    • Build a Massive Mailing List, Write Copy that Converts and Generate More Sales
    • Auteur(s): Matthew Paulson
    • Narrateur(s): James Woosley
    • Durée: 6 h et 6 min
    • Date de publication: 2019-06-06
    • Langue: Anglais
    • 3.5 out of 5 stars 3 évaluations
    • In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists....

    Prix courant: 25,00 $

    • The Importance of Tailoring Your Brand Experience to the Female Consumer
    • Auteur(s): Katie Mares
    • Narrateur(s): Katie Mares
    • Durée: 5 h et 12 min
    • Date de publication: 2023-09-05
    • Langue: Anglais
    • Pas de évaluations
    • CustomHer Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women—the world’s most influential consumers—can’t live without....

    Prix courant: 16,06 $

    • How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
    • Auteur(s): Dakin Campbell
    • Narrateur(s): Brian Troxell
    • Durée: 11 h et 47 min
    • Date de publication: 2022-07-26
    • Langue: Anglais
    • Pas de évaluations
    • A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO, Going Public is a character-driven narrative centered on the last five years....

    Prix courant: 28,27 $

    • Técnicas comprobadas para lograr mayores ingresos y bienestar integral [Proven Techniques to Achieve Greater Income and Comprehensive Wellness]
    • Auteur(s): Carlos Cuauhtémoc Sánchez
    • Narrateur(s): Gerardo Prat
    • Durée: 4 h et 37 min
    • Date de publication: 2019-12-31
    • Langue: Espagnol
    • 5 out of 5 stars 1 évaluation
    • Hoy en día es factible lograr mayor riqueza integral siguiendo determinados patrones. La prosperidad (bienestar emocional y económico) es una ciencia con técnicas probadas. Este libro las expone de forma asequible mediante dieciséis desafíos específicos....

    Prix courant: 18,73 $

    • The Power of Social Influences
    • Auteur(s): Cass R. Sunstein
    • Narrateur(s): Jonathan Yen
    • Durée: 5 h et 7 min
    • Date de publication: 2019-05-28
    • Langue: Anglais
    • 4 out of 5 stars 5 évaluations
    • In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent....

    Prix courant: 22,26 $

    • The Breakthrough Management Strategy Revolutionizing the World's Top Corporations
    • Auteur(s): Mikel Harry Ph.D., Richard Schroeder
    • Narrateur(s): James Lurie
    • Durée: 5 h et 14 min
    • Date de publication: 2000-01-17
    • Langue: Anglais
    • Pas de évaluations
    • The extraordinary breakthrough management program - heralded by GE, Motorola, and AlliedSignal - that is sweeping corporate America with its unprecedented ability to achieve superior financial results....

    Prix courant: 16,26 $

    • Auteur(s): Jared Schrieber
    • Narrateur(s): Nathan Agin
    • Durée: 8 h et 40 min
    • Date de publication: 2023-05-04
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • Market intelligence expert Jared Schrieber reveals the steps successful brands take to accelerate brand momentum year after year....

    Prix courant: 25,24 $

    • The Global Marketplace Turns Female Friendly
    • Auteur(s): Paco Underhill
    • Narrateur(s): Mike Chamberlain
    • Durée: 7 h et 19 min
    • Date de publication: 2011-04-27
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace....

    Prix courant: 14,87 $