Corporate Business

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to 10 essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audience's values, not your own.

If you want to rise to the top of any organization you must learn the skills necessary to be recognized as a top performer. The key isn’t just to work hard; you have to be noticed. This program will teach you what you need to know to stand out from the crowd by changing the way you communicate and providing you with a more powerful presence. But to receive attention, authority, and respect in organizations, you must manage your own career.

Marketing, at its core, is simply about storytelling. It's the ability to take consumers on an emotional journey that can relate to their needs and wants while, at the same time, establishing trust in the products and services that are being provided. Trust is an emotional response, and storytelling is the most essential element in establishing it. The JD methodology is about the ability to control the conversation with aligning brand and storytelling, which, in turn, establishes an emotional connection to all senses, whether the audience realizes it or not.

Questions about color, race, and migration permeate the very fabric of our consciousness - including the workforce. This audiobook attempts to answer these questions by proposing seven transformative principles (with true-life stories and lessons) - that will help steer the listener to forging a practical plan of action for navigating the gnarly waters of corporate America.

Joan Kuhl helps women create a clear vision of what their career path deserves to be and make a convincing business case for equality to their managers and senior leadership. You'll learn strategies for overcoming sexist cultural attitudes about gender and leadership as well as for dealing with self-limiting behaviors like imposter's syndrome (the feeling that you're never good enough despite a track record of success) and the myth of meritocracy (the idea that just doing good work is the only way to advance).

The Purpose Upgrade provides a unique methodology to repurpose enterprises and revitalise the activities they engage in. It shows how by leaning into society's most pressing priorities, businesses can create more compelling benefits for customers, build more meaningful livelihoods for colleagues, and unlock superior returns for investors, putting all the stakeholders that an enterprise needs back on the same team.

Jim Rogers and his fiancie, began their "Millennium Adventure" on January 1, 1999. They traveled through 116 countries, including many where most have rarely ventured, such as Saudi Arabia, Myanmar, and Angola. They saw the real world from the ground up - the only vantage point from which it can be truly understood - economically, politically, and socially and have saw the world and understood it as it really is.

It was a time when anything seemed possible–instant wealth, glittering fame, fabulous luxury–and for a run of magical weeks in the spring and summer of 1920, Charles Ponzi made it all come true. Promising to double investors’ money in three months, the dapper, charming Ponzi raised the “rob Peter to pay Paul” scam to an art form and raked in millions at his office in downtown Boston. Ponzi’s Scheme is the amazing true story of the irresistible scoundrel who launched the most successful scheme of financial alchemy in modern history–and uttered the first roar of the Roaring Twenties.

Imagine losing your high-paying job as an executive after almost thirty years at a multibillion-dollar company. How would you react? When it happened to author James Brian Kerr, the answer was simple: Walk more than twenty miles home. In The Long Walk Home: How I Lost My Job as a Corporate Remora Fish and Rediscovered My Life’s Purpose, Kerr invites us to join him on his strange journey from impending unemployment to self-discovery, and reminds us that the only true journey is the journey within.

A corporate executive loses his voice and discovers a new pathway to organizational excellence, built on the premise of dispersed power and shared leadership.

In Welcome to the Jungle, proven corporate leader, senior executive, author and entrepreneur, Teena Hostovich, shares her journey from reception desk to the C-Suite in this entertaining and thorough guide to navigating a thriving career in corporate America. This book is the perfect place to learn from someone who has seen it all and come out on top. You'll walk away from this book feeling empowered and ready to take on the jungle and the adventure of a corporate career!

Punit Dhillon was nine when he almost drowned in a swimming pool. Twenty years later, he became a competitive swimmer and completed his first of several Ironman Triathlons. Punit lives by the philosophy of using adversity as fuel to exceed all expectations. In Catapult, he gives you an insider’s look at the lessons we learn by turning obstacles into opportunities. Taking you through his years of global business experience, Punit shares ten principles for a purpose-driven life and career, linking together the athletic strengths that will help you succeed in the business world.

Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method created by Christina Del Villar.

When Frank Ahrens, a middle-aged bachelor and 18-year veteran at the Washington Post, fell in love with a diplomat, his life changed dramatically. Following his new bride to her first appointment in Seoul, South Korea, Frank traded the newsroom for a corporate suite, becoming director of global communications at Hyundai Motors. In a land whose population is 97 percent Korean, he was one of fewer than 10 non-Koreans in a company of 5,000 employees.

From the mind of the ultimate corporate gunslinger comes this no-nonsense, real-world Curriculum, designed to augment - if not replace - the more traditional path to achieving mastery of the business universe. Conquer this sharp, practical and often amusing course of study and save $250,000 of wasted business school tuition. The Curriculum is dedicated to the study of business, how it works, and how it can be used against those who don’t know how it works.

Today's business environment poses unprecedented perils for the average American as for the first time ever, more than half of Americans now own stock. Identifying the problems of the past, Skeel offers a strikingly new diagnosis of the fundamental flaws in corporate America today, and of what can be done to fix them.

In today's business world, merely launching an S-Corporation and hoping for the best is a strategy of the past. Understanding the precise steps to structuring your business as an S-Corp is crucial, unlocking a realm of tax efficiencies and operational benefits that remain elusive to many entrepreneurs.

With the worldwide shift to remote work, more and more people have started taking control of their own lives, careers, and financial freedom by pursuing a previously unimaginable work style: abusing the system, automating their jobs, and for some, holding multiple white-collar jobs at the same time. People are doubling, tripling, or even quadrupling their income thanks to "overemployment"—the term being used to describe the lifestyle of multiple full-time job juggling. Because when you understand how corporate America works, and how it does not work, you can use it to your advantage.

Dive into a world where leadership wisdom collides with the hilariously absurd in "The Ludicrous Leadership Lexicon." This isn't your typical leadership guide. It’s a roller coaster ride through the outrageous and the whimsical, packed with tongue-in-cheek humor and satirical insights that will make you laugh out loud and nod in recognition. From Tyrannical Overlords to Zen Masters: Explore a spectrum of leadership styles, each depicted as characters in an epic saga spanning from medieval fantasy realms to intergalactic battles

In How Did You Get That Job?, 30-year corporate veteran Orlando Ashford explores the “tools and rules” one can use to help maximize their career journey. Drawing from his depth of experience and illustrating concepts with personal stories, Ashford walks the listener through the key elements of building a successful career, including: creating a career vision, taking calculated risks, delivering results, building a career community, a culture or one’s personal brand.