Creative Problem Solving

DESPRE AUDIOBOOK. Gândirea eficientă reprezintă cheia succesului în toate domeniile de activitate. Orice întârziere și orice ezitare pot însemna diferența dintre reușită și eșec. De la elevii de liceu la președinții unor mari companii, milioane de oameni din întreaga lume folosesc de peste trei decenii o metodă inedită de gândire creativă – metoda celor șase pălării gânditoare. Acest amuzant joc de roluri ne propune să împărțim felul în care gândim în șase categorii – fiecare simbolizată de o pălărie de altă culoare.

We solve countless problems - big and small - every day. With so much practice, why do we often have trouble making simple decisions - much less arriving at optimal solutions to important questions? Are we doomed to this muddle - or is there a practical way to learn to think more effectively and creatively? In this enlightening, entertaining, and inspiring book, Edward Burger tells us how we can become far better at solving real-world problems by learning creative puzzle-solving skills using simple, effective thinking techniques.

What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need. Anxiety over "being more innovative" leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?

In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.