Economic Theory

Over the last 40 years our choices have narrowed, our opportunities have shrunk, and our lives have become governed by a handful of very large and very powerful corporations. Today, practically everything we buy, everywhere we shop, and every service we secure comes from a heavily concentrated market. This is a world where four major banks control most of our money, four airlines shuttle most of us around the country, and four major cell phone providers connect most of our communications.

The law of market failure: Most new products will fail in the market, even if competently executed.

It was Adam Smith (1723-1790) who first established economics as a separate branch of knowledge, and many would say his work has never been surpassed. The Wealth of Nations, which appeared in 1776, is the definitive text for all who believe that economic decisions are best left to markets, not governments. At the heart of Smith's doctrine is an optimistic view of the effects of self-interest. Though each individual seeks only personal gain, the collective result is increased prosperity, which benefits society as a whole.

The Wealth of Nations, first published in 1776, is the first book of modern political economy and still provides the foundation for the study of that discipline. Along with important discussions of economics and political theory, Smith mixed plain common sense with large measures of history, philosophy, psychology, sociology and much else. Few texts remind us so clearly that the Enlightenment was very much a lived experience, a concern with improving them human condition in practical ways for real people.

S'observant au quotidien dans divers domaines, cette loi énoncée par Vilfredo Pareto est avant tout un constat qui permet de comprendre que quoi que vous décidiez de gérer ou d'entreprendre, il existera toujours un rapport 80/20, révélant que 20 % des causes engendrent 80 % des effets. Agissez donc en conséquence et placez ces 20 % au centre de votre réflexion stratégique !

Imagine: you are designing a society, but you don't know who you'll be within it - rich or poor, man or woman, gay or straight. What would you want that society to look like? This is the revolutionary thought experiment proposed by the twentieth century's greatest political philosopher, John Rawls. As economist and philosopher Daniel Chandler argues in this hugely ambitious and exhilarating manifesto, it is by rediscovering Rawls that we can find a way out of the escalating crises that are devastating our world today.

To be sure, neoliberalism has contributed to a number of alarming trends, not least of which has been a massive growth in income inequality. Yet as the eminent historian Gary Gerstle argues in The Rise and Fall of the Neoliberal Order, these indictments fail to reckon with the full contours of what neoliberalism was and why its worldview had such persuasive hold on both the right and the left for three decades.

Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.

In this compelling dialogue, two of the world’s most influential thinkers reflect on the value of equality and debate what citizens and governments should do to narrow the gaps that separate us. Ranging across economics, philosophy, history, and current affairs, Thomas Piketty and Michael Sandel consider how far we have come in achieving greater equality. At the same time, they confront head-on the extreme divides that remain in wealth, income, power, and status nationally and globally.

Mission Economy looks at the challenges facing us in a radically new way. Global warming, pollution, dementia, obesity, gun violence, mobility—these environmental, health, and social dilemmas are huge, complex, and have no simple solutions. Mariana Mazzucato argues we need to think bigger and mobilize our resources in a way that is as bold as inspirational as the moon landing—this time to the most "wicked" social problems of our time. We can only begin to find answers if we fundamentally restructure capitalism to make it inclusive, sustainable, and driven by innovation.

Half of all Americans have money in the stock market, yet economists can't agree on whether investors and markets are rational and efficient, as modern financial theory assumes, or irrational and inefficient, as behavioral economists believe - and as financial bubbles, crashes, and crises suggest. This is one of the biggest debates in economics, and the value or futility of investment management and financial regulation hang on the outcome. In this groundbreaking book, Andrew W. Lo cuts through this debate with a new framework.

What would the world look like if everybody had everything they wanted or needed? Trekonomics, the premier book in financial journalist Felix Salmon's imprint PiperText, approaches scarcity economics by coming at it backward - through thinking about a universe where scarcity does not exist. Delving deep into the details and intricacies of 24th-century society, Trekonomics explores post-scarcity and whether we, as humans, are equipped for it.

Capitalism has blessed the world with wealth and technological miracles. It has also cursed it with urban slums, powerless workers, and the vicious boom-and-bust economy. If only there were some way to fix the problems of capitalism and keep all its benefits. In 1897, Henry George published his solution to this puzzle, Progress and Poverty. He suggested that, unlike all other taxes, a tax on land doesn't discourage entrepreneurship. A single tax on land can raise the revenues we need to help the poor without destroying the incentive to create wealth.

Robots may one day rule the world, but what is a robot-ruled Earth like? Many think the first truly smart robots will be brain emulations, or ems. Scan a human brain, then run a model with the same connections on a fast computer, and you have a robot brain, but recognizably human. Train an em to do some job and copy it a million times; an army of workers is at your disposal. When they can be made cheaply, within perhaps a century, ems will displace humans in most jobs.

Whether we realize it or not, we all take risks large and small every day. Even the most cautious among us cannot opt out - the question is always which risks to take, not whether to take them at all. What most of us don't know is how to measure those risks and maximize the chances of getting what we want out of life. In An Economist Walks into a Brothel, Schrager equips listeners with five principles for dealing with risk, principles used by some of the world's most interesting risk takers.

The award-winning author of The Battle of Bretton Woods reveals the gripping history behind the Marshall Plan—told with verve, insight, and resonance for today.

In the wake of World War II, with Britain’s empire collapsing and Stalin's on the rise, US officials under new secretary of state George C. Marshall set out to reconstruct western Europe as a bulwark against communist authoritarianism. Their massive, costly, and ambitious undertaking would confront Europeans and Americans alike with a vision at odds with their history and self-conceptions. In the process, they would drive the creation of NATO, the European Union, and a Western identity that continues to shape world events.

Focusing on the critical years 1947 to 1949, Benn Steil’s thrilling account brings to life the seminal episodes marking the collapse of postwar US-Soviet relations—the Prague coup, the Berlin blockade, and the division of Germany. In each case, we see and understand like never before Stalin’s determination to crush the Marshall Plan and undermine American power in Europe.

Given current echoes of the Cold War, as Putin’s Russia rattles the world order, the tenuous balance of power and uncertain order of the late 1940s is as relevant as ever. The Marshall Plan provides critical context into understanding today’s international landscape. Bringing to bear fascinating new material from American, Russian, German, and other European archives, Steil’s account will forever change how we see the Marshall Plan and the birth of the Cold War. A polished and masterly work of historical narrative, this is an instant classic of Cold War literature.

Chris Hedges examines the failure of the liberal class to confront the rise of the corporate state and the consequences of a liberalism that has become profoundly bankrupted. Hedges argues that there are five pillars of the liberal establishment and that each of these institutions has sold out the constituents it represented. In doing so, the liberal class has become irrelevant to society at large and ultimately the corporate power elite they once served.

In this brilliantly enjoyable, challenging rallying-cry of a book, Kropotkin lays out the heart of his anarchist beliefs—beliefs which surged around the world in the late 19th and early 20th centuries and which have a renewed relevance and poignancy today. Humane, thoughtful—but also a devastating critique of how modern society is organized (with the brutal, narrow few clinging onto their wealth and privileges at the expense of the many), The Conquest of Bread is a book to be argued over, again and again.

In this, his best-known work, the controversial American economist and social critic Thorstein Veblen appropriates Darwin's theory of evolution to analyze the modern industrial system. For Veblen, the shallowness and superficiality observed in society results from the tendency to believe that true accomplishment lies in arriving at a condition of ostentatious wealth and status.

If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?