English Research

Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.

J. K. Rowling's magical tale, Harry Potter and the Sorcerer's Stone, has captivated millions of readers for decades, transporting them into a world where a young boy discovers he is not only a wizard but also the key to a larger, hidden world of magic. As Harry navigates the challenges of his new life at Hogwarts School of Witchcraft and Wizardry, he uncovers secrets about his past and faces the ultimate test of courage and friendship. For writers, Rowling's work stands as an aspirational model of world-building and character development.

Dissertation writers need strong, practical advice, as well as someone to assure them that their struggles aren't unique. Joan Bolker, midwife to more than one hundred dissertations and cofounder of the Harvard Writing Center, offers invaluable suggestions for the graduate-student writer.

Dorothea Brande's Becoming a Writer remains evergreen decades after it was first written. Brande believed passionately that although people have varying amounts of talent, anyone can write. She also insists that writing can be both taught and learned. This is Dorothea Brande's legacy to all those who have ever wanted to express their ideas in written form. A sound, practical, inspirational, and charming approach to writing, it fulfills on finding the writer's magic.

Whatever you're writing, you have to make it clear. You could be writing a website, a brochure, or a client presentation. You could be preparing a job application, an email, or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-digest guide that will make your nonfiction writing more colorful, expressive, and precise. Writing is more than just words on a page. It's a process of communication.

An assemblage of reflections on the nature of writing and the writer from one the greatest American writers of the 20th century. Throughout Hemingway’s career as a writer, he maintained that it was bad luck to talk about writing - that it takes off “whatever butterflies have on their wings and the arrangement of hawk’s feathers if you show it or talk about it”.

This book gives listeners access to the wide world of sex-specific medical issues as they play out in the research labs and doctor’s offices—and how women pay the price, with a close look at the impact that has on minority populations. It has been challenging to get individual researchers and practitioners to accept this, as well as research and medical institutions and manufacturers of medications and devices. The journey towards equal treatment and the understanding of sex and gender differences in prevention, diagnosis, and treatment is still unfolding.

If you want to write a children's book, then download How to Write a Children's Book by a person with real life experience and knowledge of this topic. If you have ever wanted to write a true children's classic, then you must dive into a child's mind to see what makes them tick. Within this guide, all your questions will be expertly answered in a way that is simple and easy to understand.

I believe that writing short stories in sci-fi, fantasy, horror, post-apocalyptic, and related genres represents a great way to get into indie publishing and finding your ideal audience. Here's my take on why this is so fun, often rewarding, and really exciting.

Vibrant, believable characters help drive a fictional story. Along with a clever plot, well-drawn characters make us want to continue reading a novel or finish watching a movie. In Creating Characters, Dwight V. Swain shows how writers can invent interesting characters and improve them so that they move a story along.

From Plato to present, the wisdom of the western world in writing is summarized. Oratory is also covered.

BlackBerry Planet tells the behind-the-scenes story of how this little device became the machine that connected the planet. Starting with the early years of Mike Lazaridis' invention and his founding of Research in Motion at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress.

Author Allison Fallon has led thousands of people just like you to find greater meaning by helping them write their story. She's witnessed the phenomenon of a person stepping back, analyzing their life, and realizing what they're good at and what they are not, the types of people who hurt them and those who help, and the things that provide satisfaction and what leaves them empty. And in all this, they find their purpose. They find their story.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Self-Publishing Simplified is perfect for beginners that want to self-publish on Amazon. It covers all the basics you need to know including: Niche & keyword research, 7 backend keywords, Amazon Ads, publishing your first book, & tips throughout the book. This book is perfect for authors that write kids story books, guide books, how-to books, cookbooks, puzzle books, coloring books, and low content books.

After the last shots of World War II were fired and the process of rebuilding Germany and Europe began, the Western Allies and the Soviet Union each tried to obtain the services of the Third Reich's leading scientists, especially those involved in rocketry, missile technology, and aerospace research.

They say writing is rewriting. So why does the second part get such short shrift? Refuse to Be Done will guide you through every step of the novel writing process, from getting started on those first pages to the last tips for making your final draft even tighter and stronger.

If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me—more personal, more relevant.

Janet Malcolm delves into the psychopathology of journalism using a strange and unprecedented lawsuit as her larger-than-life example: the lawsuit of Jeffrey MacDonald, a convicted murderer, against Joe McGinniss, the author of Fatal Vision. Examining the always uneasy, sometimes tragic relationship that exists between journalist and subject, Malcolm finds that neither journalist nor subject can avoid the moral impasse that is built into the journalistic situation.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.