English Research

Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.

The essential handbook for doing historical research in the 21st century, The Princeton Guide to Historical Research provides students, scholars, and professionals with the skills they need to practice the historian's craft in the digital age, while never losing sight of the fundamental values and techniques that have defined historical scholarship for centuries.

This celebrated classic gives a soldier's-eye-view of the Guadalcanal battles; crucial to World War II, the war that continues to fascinate us all. Unlike some of those on Guadalcanal in the fall of 1942, Richard Tregaskis volunteered to be there. One of only two on-location news correspondents, he lived alongside the soldiers: sleeping on the ground - only to be awoken by air raids - eating meager rations, and braving some of the most dangerous battlefields of World War II.

Yes I Can: Learn to Use the Power of Self-Efficacy, is a practical and personal book founded on solid psychological concepts. Dr Laura Ritchie is a chartered psychologist, Professor of Learning and Teaching, and importantly she is someone who found her YES. Yes I Can addresses the topics of perception, perspective, self-efficacy beliefs, metacognition, self-regulation, and agency by presenting these psychological concepts through a uniquely inviting and approachable, storytelling voice.

Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.

Gotham Writers' Workshop has mastered the art of teaching the craft of writing in a way that is practical, accessible, and entertaining. Now the techniques of this renowned school are available in this audiobook. Once you've listened—and written—your way through this book, you'll have a command of craft that will enable you to turn your ideas into effective short stories and novels. You will be a writer.

Moving from her childhood in Oakland and growing up with her Chinese parents through her success as a novelist, Amy Tan delves into her creative interests in music, the paralysis of beginning a new project, journal writing, and travelling. Where the Past Begins chronicles the making of a writer. With characteristic humor and poignant observation, Tan weaves a nontraditional introspective narrative that is as complex and vibrant as this beloved American novelist's fiction.

Ready to take your story's character arcs and themes to the next level? This latest book from veteran writing teacher and story theorist K.M. Weiland ventures far beyond the popular and pervasive Hero's Journey to explore six important archetypal character arcs, representing key moments of initiation in the human experience.

Just getting started with product research and sourcing? Stuck trying to find ideas or find that "perfect" winning product? Want to find good selling products that others are ignoring? Interested in wholesale or private label products? If you answered yes, then this book is for you. This book is written for the new or struggling seller wanting to source wholesale or private label products.

Eric Edson has developed a new tool for bringing depth and passion to any screenplay or novel - the 23 Actions All Great Heroes Must Take. It's an easy-to-understand paradigm that provides writers and filmmakers the interconnecting, powerful storytelling elements they need. With true insight, this accomplished screenwriter and university professor pinpoints the story structure reasons most new spec scripts don't sell.

In August 1977, Gopi Krishna gave a series of eight discourses to a group of spiritual seekers from Canada at his Central Institute for Kundalini Research near Srinagar, Kashmir, India. In this transcript of these talks, he discusses in detail the characteristics of an enlightened person and various methods to achieve the state of "Cosmic Consciousness". He also spoke on other related topics, such as karma, reincarnation, and meditation. Much of this invaluable material is being presented for the first time and does not appear in any of his other books.

The musician and hip-hop legend - hailed as “the greatest MC of all time” and compared to Thelonious Monk - reimagines the writing handbook in this memoir and guide that incorporates the soulful genius, confidence, and creativity of a master artist.

Theme—the mysterious cousin of plot and character. Too often viewed as abstract rather than actionable, theme is frequently misunderstood and left to chance. Some writers even insist theme should not be purposefully implemented. This is unfortunate, because in many ways theme is story. Theme is the heart, the meaning, the point. Nothing that important should be overlooked. Powerful themes are never incidental. They emerge from the conjunction of strong plots and resonant character arcs.

In this revealing compendium, acclaimed writer Diana Gabaldon shares her invaluable lessons for creating an immersive reading experience, from evoking a mood to using the power of emotions to communicate physical intimacy. You'll learn the difference between gratuitous sex and genuine encounters that move the story forward and how to handle less-than-savory acts that nevertheless serve a narrative purpose. Gabaldon also notes that sex can be conveyed instead of described.

Noted Mexican American journalist Alfredo Corchado refuses to shrink from reporting on government corruption, murders in Juarez, or the ruthless drug cartels of Mexico. One night, Corchado received a tip that he could be the next target of the Zetas, a violent paramilitary group - and that he had 24 hours to find out if the threat was true. Midnight in Mexico is the story of one man's quest to report the truth of his country - as he races to save his own life.

Prolific author and story coach Jessica Brody presents a comprehensive story structure guide for anyone who wants to write a young adult novel by applying the famed Save the Cat! screenwriting methodology to the world of YA fiction. Filled with practical advice, easy-to-follow templates, and "beat sheets" analyzing the structure of popular young adult novels such as Leigh Bardugo's Six of Crows, John Green's The Fault in Our Stars, and Lois Lowry's The Giver, this book is the ultimate reference for anyone who's ever dreamed of writing their own young adult bestseller.

One night, bestselling author Josh Malerman—then just an aspiring writer—watched Sam Raimi’s Evil Dead with his fiancée and two friends. It was a gathering that could’ve gone unnoticed, another date night with a movie, but for Malerman, it became a landmark. It changed the course of his life, and it will inspire you to reflect on your own journey and to discover existing triumphs that are within you already.

When veteran war reporter Benjamin Hall woke up in Kyiv on the morning of March 14, 2022, he had no idea that, within hours, Russian bombs would nearly end his life. As a journalist for Fox News, Hall had worked in dangerous war zones like Syria and Afghanistan, but with three young daughters at home, life on the edge was supposed to be a thing of the past. Yet when Russia viciously attacked Ukraine in February 2022, Hall quickly volunteered to go. A few weeks later, while on assignment, Hall and his crew were blown up in a Russian strike.

Do we really need more consumer "stuff"? While most everyone will answer "No", we still see thousands of new products and services launched every day. These compete for our attention with already inundated markets filled with existing products–in the midst of the most intense information flows in history. Traditional adverts are not a cost-effective solution and like much more. So how can you successfully catch consumers’ interest? This book provides the answer.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".