English Research

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.

Ancient cultures around the world spoke of a vast cycle of time with alternating dark and golden ages; Plato called it the Great Year. Most of us were taught in school that the dark ages were real but the golden age was just a universal myth. But new scientific evidence suggest this cycle of high and low ages may have some basis in fact. Now that the astronomical community has discovered that something massive is tugging on our solar system the stage is set for discovering the motion that moves us from high ages of enlightenment to low ages of darkness.

Love horror? Want to write it? Write Horror: Good Enough to Wake the Dead is a writing guide like no other. Specialized to the genre, Write Horror includes examples from movies, literature, and film as well as practical examples. Escamilla includes writing exercises, charts, and introduces two new writing methodologies: The Basement Method and the Horror Pinch Theory. Once you listen to this audiobook, you’ll be ready to scare the world.

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.

Being a writer is not just about typing. It's also about surviving the rollercoaster of the creative journey. Self-doubt, fear of failure, the need for validation, perfectionism, writer's block, comparisonitis, overwhelm, and much more. When you're going through these things, it can feel like you're alone. But actually, they are part of the creative process, and every author goes through them too.

Do not work for money. Let money work for you as you discover the hidden secrets of investing in the stock market. It is incredible how much wealth can be accumulated investing in the stock market. However, it is even more fascinating to see that the average investors lose money in a year cycle. Why? It is because the stock market is profitable only if you know the right strategies.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

It's time to take control of your stories...The 24 Laws of Storytelling distills the lessons learned from stories past and present into a practical audiobook that you can use for any story you decide to write. This audiobook will teach you the principles you need to immerse your audience, deliver immensely satisfying drama, and educate better than any textbook or lecture can.

Ernest Hemingway, Zadie Smith, Joan Didion, Franz Kafka, David Foster Wallace, and more. In Process, acclaimed journalist Sarah Stodola examines the creative methods of literature's most transformative figures. Each chapter contains a mini biography of one of the world's most lauded authors, focused solely on his or her writing process.

Often regarded as the “Father of American Hypnotherapy”, Milton H. Erickson, MD, contributed to the field by merging his concepts of naturalistic psychotherapy with complex linguistic techniques, which were used to affect change in his patients. He style was marked by indirect or permissive hypnosis technique and the use of metaphors and stories.

Whether you simply want to jot down family folklore to share with future generations or wish to try your hand at writing a best-selling novel, Just Write! provides gentle yet realistic guidance for those who want to write their first book. With her humorous—yet realistic—explanations of the writing process, Lauren Bingham is here to help you make your first book become a reality. You’ll receive the encouragement you’ve been craving, as well as the empathy a new writer needs.

Everything you've ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide by acclaimed author Courtney Maum. Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including internationally best-selling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob.

On Becoming a Novelist contains the wisdom accumulated during John Gardner's distinguished twenty-year career as a fiction writer and creative writing teacher. With elegance, humor, and sophistication, Gardner describes the life of a working novelist; warns what needs to be guarded against, both from within the writer and from without; and predicts what the writer can reasonably expect and what, in general, he or she cannot.

Good Prose is an inspiring book about writing - about the creation of good prose - and the record of a warm and productive literary friendship. The story begins in 1973, in the offices of the Atlantic Monthly, in Boston, where a young freelance writer named Tracy Kidder came looking for an assignment. Richard Todd was the editor who encouraged him, and from that article grew a lifelong association. Before long, Kidder's The Soul of a New Machine, the first book the two worked on together, had won the Pulitzer Prize.

It seems like every time a new mother turns on her computer, radio, or television she is greeted with news of yet another scientific study about infancy. Ignoring good information isn't the right course, but just how does one tell the difference between solid studies, preliminary results, and snake oil? In this friendly guide through the science of infancy, Science of Mom blogger and PhD scientist Alice Callahan explains how nonscientist mothers can learn the difference between hype and evidence.

As anchor for the BBC's key political news programme, Newsnight, Emily Maitlis has interviewed some of the most powerful and controversial figures on the political scene. She plans each interview meticulously, knowing what she wants to ask and where she wants it to go, but as one of the most experienced journalists in her field she knows that no interview will ever go to plan....

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

Vibrant, believable characters help drive a fictional story. Along with a clever plot, well-drawn characters make us want to continue reading a novel or finish watching a movie. In Creating Characters, Dwight V. Swain shows how writers can invent interesting characters and improve them so that they move a story along.

Ask a scientist about Hollywood, and you'll probably get eye rolls. But ask someone in Hollywood about science, and they'll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That's a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story - and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic.