Global Business

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing listeners with much needed context, frameworks and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

In A Banker's Journey, financial journalist and historian Daniel Gross, who, like Edmond Safra, traces his heritage to Aleppo, Syria, reconstructs the public life of an intensely private man. With exclusive access to Safra's personal archives, Gross tracks the banker's remarkable journey from Beirut to Milan, São Paulo, Geneva, and New York—to the pinnacle of global finance.

A obra clássica sobre pensamento sistêmico, fundamental para a resolução de problemas de qualquer escala. Uma audição essencial para líderes, executivos e dirigentes, mas também para todos que se preocupam com o futuro da humanidade e do planeta.

Discover the transformative power of leadership with "How to Inspire Action and Lead with Impact," a compelling tribute to the late Dr. R.K. Pachauri, a visionary in climate science and advocacy. This inspiring book features the voices of 50 global climate leaders, including heads of states, diplomats, scientists, and passionate youth leaders, offering unique insights and practical advice on effective leadership.

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

The rising unhappiness that leaders didn’t see. That’s because while leaders pay close attention to measures like GDP or unemployment, almost none of them track their citizens’ well-being. The implications of this blind spot are significant and far-reaching—leaders missed the citizen unhappiness that triggered events ranging from the Arab uprisings to Brexit to the election of Donald Trump. What are they going to miss next?

All of us have been in a situation where we have to manage or lead a group of people. No matter if you are the owner of a small startup, a supervisor, or the head of a million dollar company, you know managing a group of people is one of the hardest jobs in the world. Just think about how hard it is to organize and satisfy a whole family on vacation. This should be a piece of cake compared to the challenges someone in a management position is facing. As a higher-up, you don't want to be the authoritarian bad guy everyone uses to point fingers at.

COVID-19 has caused fundamental shifts in attitudes around remote and office work. And in The New Normal in IT: How the Global Pandemic Changed Information Technology Forever, internationally renowned IT executive Gregory S. Smith explains how and why companies today are shedding corporate office locations and reducing office footprints.

As a working woman right now, you are making history. We supposedly have equal opportunities and equal pay, but so many ambitious working women are at the brink of losing their sanity, struggling to find a way to succeed in their careers, as well as having joy, love, and fulfillment in their personal life. Is having it all just a myth? Should you, as a woman, just give up and choose one form of success over the other? To succeed on your terms, you have to become masterful in two areas: assertion and boundaries.

This book focuses on what makes a successful CEO and the paths to becoming one in today's global economy. Chapters in the book include insights by 20 top CEOs - one from each G20 country - gathered from an extensive global qualitative research project. Through seven easy-to-digest "master classes" that demystify the role of the 21st-century CEO, the authors present their findings in an accessible, conversational style that serves as a step-by-step guide for those who aspire to become CEOs and develop essential character traits, experience, and skills required of the role.

When Hazem Mulhim was starting out in life, his father presented him with two brown envelopes: one bulging with money, the other flat with some dollar bills. Only one—and its contents—would be his. After a brief but memorable discussion, his father made the decision that would influence the rest of Hazem’s life.

Certain businesses are legendary, exerting immense influence in their field. Zingerman’s in Ann Arbor, Michigan, is one of those places. Over the years, the flagship deli has expanded into a community of more than a dozen businesses, including a wildly successful mail order operation, restaurants, bakery, coffee roastery, creamery, candy maker, and events space—transforming Ann Arbor into a destination for food lovers.

In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises.

Secrecy World offers a disturbing and sobering view of how the world really works and raises crucial questions about financial and legal institutions we may once have trusted. This audiobook discusses the fragile scaffolding upholding any tax haven, the flexible laws of banking, and the radiating impact of an international financial scandal.

Beim Fußball geht es um das Talent der Spieler und die Leistung der Mannschaft. Oder nicht? Wie die Autoren Hintermeier und Rettberg in ihrem Hörbuch zeigen, geht es vielmehr um Investments, Strategien, Marktanteile und Expansionsgelüste, es handelt sich dabei um ein knallhartes Milliardengeschäft. Es wird deutlich, dass das Fußball-Business genauso vorausschauend gemanagt werden muss wie ein Unternehmen, um erfolgreich zu sein und den gewünschten Profit herauszuschlagen.

Learn how millionaires started from scratch and made their business bloom! The responses to independent company issues today can't be understood by advanced educations, preparing, or cash - however just by you. About everybody harbors a mystery fantasy about beginning or owning a business. Actually, a million organizations start in the United States each year. A considerable lot of them come up short, yet enough succeed so independent ventures are presently adding a large number of occupations to the economy while the Fortune 500 organizations are really losing positions.

From family and friends, to romantic partners, professional interactions, and community connections, relationships are an integral part of life. Just as our heart pumps blood throughout our physical bodies to keep us alive, relationships are the lifeblood that helps keep our social and emotional worlds going. Despite the importance of relationships, many of us struggle when it comes to creating healthy and meaningful ones. We are incredibly advanced in science, technology, and medicine – yet when it comes to getting along with others we struggle.

What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.