Global Business

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU? How YOU Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted to personal use.

This is about his journey of how LinkedIn changed Chris J Reed's life and how to make other entrepreneurs into LinkedIn rock stars. Chris loves to share his entrepreneurial journey and how he became both famous and infamous through the power of LinkedIn. The tips, tricks, hacks, and lessons he shares in this, his fourth best-selling book, anyone can use to achieve their own rock star success.

The hiring market is more difficult than ever to navigate, especially for small and medium-sized businesses (SMBs). It feels impossible to stay competitive when large companies can offer 24/7 services with ease. But this is not the end of the road for SMBs. In fact, it’s an opportunity. You are no longer limited by your geography in terms of the talent you can hire—the world is your talent pool. It is only a matter of leveraging that talent effectively to allow your business to start operating at a higher level.

Online quizmaster Jay Flynn was down on his luck as the Covid pandemic broke. He'd lost his pub, The Crown in Lancashire, which he'd been running with his wife, and was looking for ways to keep the loyal locals together for whom the regular weekly quiz was a lifeline. He set up a quiz night on Facebook but forgot to mark the event as private. Before long 800 people had registered their interest and it was about to go viral around the world.

A partir de ejemplos que van desde Silicon Valley hasta el sector financiero pasando por las grandes farmacéuticas, Mariana Mazzucatomuestra de manera magistral cómo las nociones borrosas que tenemos del valor han permitido a ciertos actores de la economía retratarse a sí mismos como generadores de valor, mientras que en realidad se limitan a mover el existente o, lo que es peor, a destruirlo.

The Age of Pluralism is a clarion call for pluralism in an age of increasing tribal and nationalist defensiveness. To drive this multicultural world, David Clive Price offers the leaders of the future a global leadership toolkit - for increasing teamwork and innovation, and for leveraging diversity of generations, backgrounds, and cultures.

Few are prepared for managing across cultures, and the costs of cultural blind spots can spin out of control - from lawsuits to lost opportunities. Forged in the fire of clashing cultures and living on four continents, Dr. Zweifel developed a fool-proof methodology for managing successfully across borders.

Doing business in the post-global financial crisis (GFC) is extremely challenging for most. Traditional capital has all but dried up. This has created challenges and opportunities for business decision makers to embrace public-private partnerships in order to determine the best business climate, provide public-backed incentives to close expansion & relocation projects and reduce operating and start-up costs.

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

For thousands of years, humanity was ruled by Kings and Queens through bloodlines and rituals. Later governments and social insurgents brought forth unity for democracy and revolutions. Today, humanity distrusts the political forces which govern, and royalty is a dying breed. Yet still, 99.99% of humans are looking for someone, anyone whom they can follow, learn from, be inspired by, and trust in.

Fred Schebesta is a futurist and serial entrepreneur with an obsession for start-ups and developing businesses. He is the founder of global fintech Finder, which helps millions of people around the world save money and make money. For the first time, Fred shares the stories, mistakes, and insights from his incredible business journey to inspire you to kick-start your business idea and reach unimaginable success. He describes the highs and lows of starting a business, and reveals his 10 guiding principles to build a "phoenix" company that leaves behind a legacy.

Are you looking for a side hustle that’s flexible, profitable, and doesn’t require years of experience or thousands of dollars to start? Easy Car Flipping 101: The Ultimate Side Hustle is your step-by-step guide to breaking into the exciting, high-reward world of car flipping. Imagine buying used cars at a fraction of their value, making a few smart upgrades, and reselling them for a significant profit—all while working on your own schedule. Whether you’re a car enthusiast or simply someone looking to earn extra income, this book has everything you need to know to get started.

Undisputedly, China has become the world's manufacturing powerhouse, accounting for around half of all personal computers, digital cameras and kitchen appliances. However, the country is fast transitioning from low-cost manufacturing to a higher-value, innovation-led economy, a critical transformation that is at the heart of this new title.

In a world of explosive change and transformation, leaders at all levels—from heads of state and global corporations to entrepreneurs and gig economists—will offer the best opportunity for leveraging change and transforming our lives for the better. This includes how we work, play, govern ourselves, and consider and plan for our collective futures.

You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise, and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.

A Personal Brand Story follows Steve Guest on his journey from a successful, unassuming, and procedure-led recruitment consultant to a global business influencer. In this audiobook, Steve talks about nervously posting his first social media video, becoming a best-selling author in over 40 countries, and seeing his acclaimed The Guest List Podcast with Steve Guest listed in the world's top 80 business podcasts.

Discover the journey of Jeff Bezos, the visionary genius who revolutionized the business world with Amazon and opened new horizons in space exploration with Blue Origin. This audiobook offers a fascinating portrait of one of the most influential men of our time, analyzing his achievements, challenges, and global impact.

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.

This audiobook is about learning to live the message of the Good Samaritan in the context of the globalized world of the 21st century. This means learning to love our global neighbor wisely by harnessing the resources at our disposal - our time, talents, opportunities, and money - on behalf of those who are victims of injustice, disease, violence, and poverty.

Enter the secret world of executive search consulting...and discover how this influential - but largely invisible - profession is charting the course of global business.