Great Business

Scrum is the most successful framework for agile product development, and much has been written about how to follow the Scrum process, but the key to success is in the leadership skills of the product owner. Product Mastery explores the traits of the best product owners, offering an insight into the difference between good and great product ownership and explaining how the best product owners are driven to be successful.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.

When Pulitzer Prize-winning journalist Bill Dedman noticed in 2009 a grand home for sale, unoccupied for nearly 60 years, he stumbled through a surprising portal into American history. Empty Mansions is a rich mystery of wealth and loss, connecting the Gilded Age opulence of the 19th century with a 21st-century battle over a $300 million inheritance. At its heart is a reclusive heiress named Huguette Clark, a woman so secretive that, at the time of her death at age 104, no new photograph of her had been seen in decades.

The STAR interview method is used by millions of people all around the world to answer interview questions and tell stories. Fortune 500 companies (Amazon included) recommend using the STAR method to answer behavioral questions. Whether you’re just starting your job search, already interviewing with a company, or looking for a different way to stand out - there are a dozen different ways you can incorporate the technique into your life. Any time you present yourself verbally or in written format, doing it in a narrative/story format will open people's ears.

Our individualistic society has created an environment of fear, division, and domination, which has crushed our ability to relate meaningfully to each other and diminished our capacity to innovate and collaborate. Jean Oelwang, president and founding CEO of Virgin Unite, has been on a decade-long exploration to find out how to nurture relationships with depth and purpose. Deep connections shape who we are and have a profound ripple effect on everything we do, supporting us to achieve more, withstand anything, and amplify impact.

Clear and concise steps to develop the confidence and mental edge that sets you apart as a trailblazing leader - the same approach thousands of professional athletes have used to become champions.

When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wrote Small Giants, it became an instant classic for its original take on a common business problem - how to handle the pressure to grow. Now Burlingham is back to tackle an even more common problem - how to exit your company well. Sooner or later, all entrepreneurs leave their businesses and all businesses get sold, given away, or liquidated.

Design to Engage is a “how-to” book that will help you become an effective designer and facilitator of learning events. Practical, accessible, and jam-packed with tools to support facilitators to create impactful learning experiences, Design to Engage is a revelation and an inspiration.

The New York Times best-selling author of The Roaring 2000s guides listeners through the biggest economic crisis since the Great Depression. The first and last economic depression that you will experience in your lifetime is just ahead. The years 2009 and 2010 will be the initial end of prosperity in almost every market, ushering in a downturn like most of us have not experienced before.

Your organization's culture can feel like something that has a life of its own; it's long-standing, inherited, and seemingly impermeable - in fact, a strong culture is often an obstacle to doing new things or going in new directions. But leaders are the stewards of a company's culture and have the power to shape it. The best leaders know that organizational culture is a fundamental and powerful management tool that can drive positive outcomes.

An audiobook about teams to help teams become more positive, united, and connected.

What is the true meaning of quality? How can you influence positive attitudes towards quality within the workplace? Leading Quality teaches you how to influence and align your company’s definition of quality, so that you can deliver the best possible experience to your clients. You will learn the techniques successful leaders use to make their strategic decisions and you will be given the tools to ensure that your team is in alignment to achieving common goals.

Dogs thrive when they can make sense of the rules and the relationships around them. Likewise, technology is an amazing companion when you give it a role to play, but it will drive you crazy and make a mess if you think it's in charge. You own technology—not the other way around. And only the technologies that are useful to you should be a part of your life. Adopt the eight ownership mindsets in this book to ensure a positive relationship with both dogs and technology.

Read the reviews. Read the table of contents. If you are looking for ways to increase your sales, you have found THE AUDIOBOOK you are looking for. Period! After listening to this audiobook, you will learn: how to build a 'burning desire' within your customers for your products and services, how to create urgency: Reasons for your customers to purchase now, shorten your sales cycle, trial close, assumptive close, takeaway close, third-Party close, and more.

Someone once said, “Good enough sucks!” It really does, especially if you are capable of much more. Why settle for a slice, when you originally set out to get the whole pie? This book is the recipe for getting the whole pie. A true road map for achieving greatness in every part of your life. This easy listen will inspire you to not settle for “good enough” and strive for greatness in everything you do. It's for everyone who wants to achieve more and reach new heights. Achieving greatness means you recognize there is room for improvement.

Stress Test is the story of Tim Geithner’s education in financial crises. As president of the Federal Reserve Bank of New York and then as President Barack Obama’s secretary of the Treasury, Timothy F. Geithner helped the United States navigate the worst financial crisis since the Great Depression, from boom to bust to rescue to recovery.

"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?

In this audiobook leading entrepreneur Judy Piatkus helps you focus on what you need to do in order to grow and develop your business into a great company. Her advice and guidance is based on her experience of building a world-class brand and growing her company through three global recessions.