Great Business

This book is filled with inspiring stories from the lives of great achievers past and present including Christopher Columbus, George Washington, Benjamin Franklin, Wright Brothers, Abraham Lincoln, Gandhi, Winston Churchill, Walt Disney, Warren Buffet, and others.

It is common knowledge that customers value customer reviews. New studies shows 94 percent of consumers use online customer reviews in their buying decision. As a business owner, you might think "how important are customer reviews for my business"? Well the answer is simple: You do not have to be a math genius to know that if your customer base has five-star reviews, you will have a much better chance of ranking higher than your competitors on Google and other search engines.

From Plato to Plutarch, Shakespeare to Churchill, Machiavelli to Melville, Jane Austen to Carl Jung, Pericles to Peter Drucker and many more - here are the best leadership ideas of the past 25 centuries. You don't need a big title or a business degree in order to lead with impact. What you need is practical wisdom: the insight, judgment and strength of character that all great leaders have but that most business schools and corporate workshops don't teach.

Why are some people with highly successful careers… still unhappy in life? At the pinnacle of their careers and lauded by many for their achievements, they struggle to find joy in the work they do. To fill this void, they drive their careers even harder, only to feel more isolated and frustrated. Therein lies The Great Career Paradox of our time – that contrary to popular belief, Career Success does not always create Happiness, and might even have an opposite effect!

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Did you ever have a great boss? Everyone should have one, but not enough people do. If you're a boss, or hope to become one, or have a less-than-great boss, then this is the book that could change your career-and your life.

Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment—and to value marketing in the process.

Jerry Kroll has been turning the impossible into the possible for decades, from his humble beginnings working in his parents’ greenhouses to his international travels while managing world-class race car drivers to founding Electra Meccanica, the company responsible for the world’s foremost one-seater electric car. With his latest adventure, Jerry has launched a new company—Jevitty Life Science—and is taking on the biggest challenge yet: revolutionizing health care and championing the cure for aging. And not a moment too soon!

Basing his work on interviews with 100 top executives of diverse companies (ranging from the American Red Cross to the Walt Disney Internet Group), the head of a New York public relations firm confirms a survey finding that experience greatly contributes to leadership ability.

Discover the books that have already enriched millions. This unabridged guide to the literature of prosperity and motivation surveys 50 of the all-time classics, giving you their key ideas, insights, and applications, everything you need to know to start benefiting from these legendary works.

Change-Friendly Leadership: How to Transform Good Intentions into Great Performance is a simple affirmation that successful organizational change involves - requires, in fact - the active, willful participation of the people affected by the change. In the change approach prescribed here, the friendly factor is not just a play on words; it is the very foundation for effectively engaging people's heads, hearts, and hopes.

The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else - probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years - making changes on the fly while fending off challenges from every quarter.

Discover successful strategies for building stronger business relationships, transforming your career and delighting your customers through the power of relatable stories.

Success is a Special Need is the powerful memoir of Jeffrey L. McCain, who shares his life story of overcoming dyslexia to build a successful business. With personal anecdotes and reflections, McCain recounts how he navigated his educational struggles, developed survival skills, and eventually achieved extraordinary success in the traffic signal industry. This inspiring tale is one of resilience, innovation, and determination in the face of adversity.

>"The story of the human race is the story of men and women selling themselves short." Abraham Maslow, rock star Lawyer, drives straight to the heart of unspoken truths in the legal industry. Are you running your firm like a business? How is your brand? Are you the rock star in your field? Reach the inner entrepreneur within. Become comfortable with being uncomfortable. Whether a small firm practitioner or a large law firm attorney, Rock Star Lawyer speaks directly to you to be your best.

Although most Americans attribute shifting practices in the financial industry to the invisible hand of the market, Mark H. Rose reveals the degree to which presidents, legislators, regulators, and even bankers themselves have long taken an active interest in regulating the industry.

If you have ever been part of a great team, you will know it is exponentially better than being part of a mediocre team. Teams are at the heart of working in complex domains and are essential to the success of agile approaches yet relatively few teams achieve greatness. Agile and leadership coach Geoff Watts has pulled together his many years of experience with all sorts of teams from software to product development, from medical teams to sports teams and has identified five common characteristics of great teams:

Greatness has an undeniable dark side; something that many people seem to neglect. You may see celebrities AFTER they are successful and admire their "perfect" lives, philosophy, and decisions - but have you ever considered what kind of steps they REALLY took to achieve their fame? This book is a "no holds barred" look at what it REALLY takes.

The problem with common sense is that it’s not so common, and that is never more evident than in the business world. In her latest audiobook, Margery Miller shares her insightful thoughts about everyday business practices in small segments that emphasize the human element, so you can easily put into practice what many books simply cover as theory. Being creative, trusting, empowering, and truthful in business can be a challenge, but Sound Business Bites shows you how to apply these critical foundations.

The tilt (tilt): 1. The shift in business and economic power from countries of the north to the fast-developing markets and economies of the south - not only China, India and Brazil, but also the Middle East and parts of Africa. 2. The result of unstoppable forces, including the volatile global financial system, digitization, the rise of state capitalism and a new global middle class that is both youthful and urban- forces by which industries and economies rapidly emerge and change the global playing field.