Health Finance

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

Are you a trader who has already mastered trading platform techniques yet is not profiting in trading business? Well, this might mean that there is something you are missing, something your approaches don’t cover. This audiobook focuses mainly on how psychology is related to norms of trading. As trading gained popularity and became easily approachable, the expertise, trading tools, and trading platforms became advanced too. Today, there exists a long list of technical supports and functional resources available on the internet.

The notion of planning for one's death is intrinsically at odds with our human instinct to avoid considering our own mortality. Although we may contemplate the grief that our life's impermanence would cause to our loved ones, we seldom consider the myriad of emotional and legal issues that can arise afterward.

Is there a set of principles, which, when consistently applied, can help you attain both goals? What if you could cut through the noise and decode nutrition labels and financial statements with ease? How can you harness the power of compounding in your fitness and investing journey? In The Health and Wealth Paradox, Ankush Datar and Mihir Patki present a unique set of first principles. These principles of health and wealth are so deeply intertwined that one can learn from either discipline and apply those lessons to both

In Retirement Reinvention, America's most trusted career coach shatters the myths that retirement is the end of work, that it is a time of decline, that new career opportunities are for young people alone, and that people work during their retirement only because they need money.

How do you imagine retirement? Many of us imagine retirement as one long, well-deserved holiday. And rightly so. However, beyond the financial plans and advice, there’s something deeper to consider. Without work filling your days, will boredom creep in? What will I do with my days? How can I smoothly transition as my daily routine changes?

Many yoga teachers are great at teaching but often struggle with the business of yoga. Finding a balance between sharing yoga with the world and running an ethical business can be challenging. The Yogi Entrepreneur is the definitive manual on starting and growing a yoga business. Whether you are an established teacher looking to expand your student base, a new teacher fresh out of yoga teacher training, or simply considering signing up for your first yoga certification course - this book is for you.

Por que continuamos com dor de cabeça depois de tomar um remédio barato, mas a dor vai embora com uma medicação cara? Por que ostentamos em refeições luxuosas, mas queremos economizar vinte centavos em uma lata de ervilha? Sempre acreditamos que nossas escolhas são inteligentes e racionais, mas Dan Ariely joga por terra essas crenças com revelações surpreendentes que mudam a forma como entendemos o comportamento humano.

Is it possible that everything you have been told about retirement planning is wrong? Is retirement dead? Perhaps not yet, but it's on life support. The concept of retirement, as we've known it, is becoming a thing of the past. With the major economic, social, cultural, medical, technological, and employment shifts that have occurred in the past two decades, most everyone under the age of 100 now has to rethink what they thought "retirement" would be.

The United States was founded on the principle of equal opportunity for all, and this ethos continues to inform the nation's collective identity. In reality, however, absolute equality is elusive. The gap between rich and poor has widened in recent decades, and the United States has the highest level of economic inequality of any developed country. Social class and other differences in status reverberate throughout American life, and prejudice based on another's perceived status persists among individuals and groups.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

Neuroscientists estimate that over 90 percent of our operating systems - beliefs, behaviors, patterns - are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, can we overcome the mind and brain’s resistance to change? Especially when so many of the current popular strategies for change are contrary to the way the mind and brain work?

En Un pequeño empujón, considerado ya un clásico y uno de los mejores libros sobre economía y política de las últimas décadas, Cass R. Sunstein y Richard H. Thaler, premio Nobel de Economía, observan cómo nuestras percepciones y decisiones dependen del modo en que se organizan ante nosotros las diferentes opciones. Gobiernos y empresas, pero también padres, profesores y médicos, se convierten así en una especie de «arquitectos de la elección».

Crack explains why, in a de-industrializing America in which market forces ruled and entrepreneurial risk-taking was celebrated, the crack industry was a lucrative enterprise for the "Horatio Alger boys" of their place and time. These young, predominately African American entrepreneurs were profit-sharing partners in a deviant, criminal form of economic globalization. Hip Hop artists often celebrated their exploits but overwhelmingly, Americans - across racial lines - did not. Crack takes a hard look at the dark side of late 20th-century capitalism.

Are the adults in your life stressed out about money? It’s not surprising – one survey found that over half of American adults say their financial worries have a negative impact on their mental health. With adulthood looming just around the corner, that’s enough to freak most young people out… But this doesn’t have to be you. You can unlock the secrets decades earlier than your parents did, stepping into adulthood with a far better understanding of money than most adults – and the skills you need to make sure you always have enough.

It's the end of an era for the legacy pot growers of California. The green rush has turned into a crush, and the small farmer is being left behind. With regulations being complicated and burdensome and big business hitting the industry hard, you must evolve or go extinct. Your survival is not dependent on changing who you are but, rather, how you conduct business. The good news is that you have everything you need to succeed.

The number one New York Times best-selling author of Women Food and God maps a path to meeting one of our greatest challenges - how we deal with money. When Geneen Roth and her husband lost their life savings in the Bernard Madoff debacle, Roth joined the millions of Americans dealing with financial turbulence, uncertainty, and abrupt reversals in their expectations. The resulting shock was the catalyst for her to explore how women's habits and behaviors around money-as with food-can lead to exactly the situations they most want to avoid.

Neuroscientists estimate that over 90 percent of our operating systems—beliefs, behaviors, patterns—are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, our individual meanings and symbolism, can we overcome the mind and brain’s resistance to change?

The world is a better place than it used to be. People are healthier, wealthier, and live longer. Yet the escapes from destitution by so many has left gaping inequalities between people and nations. In The Great Escape, Angus Deaton - one of the foremost experts on economic development and on poverty - tells the remarkable story of how, beginning 250 years ago, some parts of the world experienced sustained progress, opening up gaps and setting the stage for today's disproportionately unequal world.