Hooked Food

NEW YORK TIMES BESTSELLER From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health...

Once upon a time, there was a little boy. His belly full of laughter, his life full of joy. Until one day, something changed; stripped his innocence away. The hole inside making space for the devil to come and play.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

From a Tony Award-winner and the star of TV’s Younger, funny and intimate stories and reflections about how crafting has kept her sane while navigating the highs and lows of family, love, and show business (and how it can help you, too). "An inspiring memoir about overcoming fear, finding true...

She baited a cop and hooked a killer. She crosses the line… Sonya Savonski has something to prove as the only female drift boat captain fishing the deadly depths of the Bering Sea. She stirs the waters, luring a murderer to the surface, and gets the unwanted attention of an Alaska State Trooper. He tows the line… "Fish cops" don’t mix with fisherman, but if Alaska State Trooper Garrett Hunt can reel Sonya in - before a killer uses her for bait - she could be the catch of his life.

Découvrez les secrets de création de produits à succès dans le best-seller mondial "Hooked : comment créer un produit ou un service qui ancre des habitudes" de Nir Eyal. Selon une étude universitaire, les gens consultent leur téléphone 34 fois par jour. Mais d'après les spécialistes du secteur, on approcherait plutôt le chiffre sidérant de 150 consultations quotidiennes. Incroyable, direz-vous ? Nous sommes tous accros ! Comment les entreprises florissantes créent des produits addictifs ?

“If you had any doubt as to the food industry’s complicity in our obesity epidemic, it will evaporate when you read this book.”—The Washington Post #1 NEW YORK TIMES BESTSELLER JAMES BEARD AWARD WINNER In this “propulsively written [and] persuasively argued” (The Boston...

For 21 years, Paul Merson played professional football. He won two First Division titles with Arsenal and was one of the finest players of his generation. But for 30 years, Paul Merson has also been an addict. Alcohol, drugs, gambling: a desperately unenviable cocktail of addictions and depression which has plagued his entire adult life and driven him to the verge of suicide. 

Em 1999, os principais líderes da indústria alimentícia, da Coca-Cola à Nabisco, se encontraram para uma reunião secreta de emergência. A pauta: o que fazer diante da epidemia de obesidade das últimas décadas. Ao longo de quase um século, fabricantes de alimentos disputam o paladar do público misturando nas fórmulas de seus produtos quantidades cada vez maiores de sal, açúcar e gordura. Em outras palavras: tentam criar alimentos mais saborosos, custe o que custar.