Internet Advertising

2023 UPDATED EDITION. Learn Google Ads (AdWords) in Plain English - Step by Step!

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising. Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering.

The goal of this book is to help you expand your business and increase financial growth! If you are intimidated to market your products and services, now is the time to let that fear go. You have this book to help you achieve your goals and fulfill your dreams!

The word advertise comes from the Latin "advertere," which means "to turn toward." Anything you do that causes someone to look at, listen, or consider you is an advertisement. SEO, pay per click, website development and social media are all simply modern day outlets for you to advertise. Luckily, you've been advertising your entire life. From cradle to grave, we reach out for people's attention and those of us that master it wield incredible power, not only financially, but in our relationships as well.