Internet Identity

People research everything online - shopping, school, jobs, travel - and other people. Your online persona is your new front door. It is likely the first thing that new friends and colleagues learn about you. In the years since this book was first published, the Internet profile and reputation have grown more important in the vital human activities of work, school and relationships.

My name is Raymond Phillips. I graduated in 1996 with a bachelor's degree in criminal justice. After graduating, I went to work for a private security firm as an analyst and during my time there I was assigned to a big corporate client who was involved in some illegal activities and unfortunately I was exposed to their actual act of crime. Afterward, I found myself running for my own safety and had to disappear seven years ago.

When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don't connect with logos, theme songs or mission statements. They connect with people! And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety.