Marketing New Business

Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.

If you're ready to tap into the world of affiliate marketing and generate a steady stream of passive income without wasting your time and money, then "Affiliate Marketing Mastery: The Ultimate Guide to Starting Your Online Business and Earning Passive Income" is your golden ticket to building a PROFITABLE affiliate marketing business! Designed for beginners and seasoned marketers alike, this powerful guide unravels the secrets to kick-starting your own affiliate marketing business.

Social media changed the world - and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before - online video, web audio, teleseminars, and more - plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.

This isn’t another audiobook about advertising. It’s an inside look at how companies count on your obsession with food, alcohol, drugs, and sex to drive behavior modification - permanently. It’s not enough to build a better Super Bowl commercial (sorry, but true); the new end game is about changing your entire mindset.

In today's fast-paced business landscape, true collaboration isn't just desirable—it's essential for survival and success. Collaboration Is the New Competition offers a digestible approach to problem-solving and decision-making that empowers professionals to thrive in their careers, drive business growth, and make a meaningful impact in their communities. This transformative book demystifies the process of collaboration and provides practical strategies for choosing the right people, leveraging networks, and amplifying wins.

How do you do justice to your business idea? It's a question that entrepreneurs are always asking, aware that 70% of new businesses fail. Starting a business is scary, especially for first-timers, but there is a safe, Launch in 5 way to do it. If you are launching a new business, this audiobook will improve your chance for success in the most economic, efficient and painless way possible, before you put large amounts of time and money on the line. It provides a comprehensive guide on how to rapidly turn an idea into a money-making machine.

Marketing has changed. The old ways of marketing, that have served us perfectly well for years, simply don’t work anymore. A new breed of entrepreneur has emerged, rewriting the rule book and building predictable marketing systems that turn strangers into customers, at scale. Marketing Renegade tells the fictional story of down-on-his-luck business owner, Freddy Giodarno, who turns to an enigmatic marketing guru to help save his livelihood. Join Freddy on a journey of entrepreneurial enlightenment as he transforms his fortunes by following the "6 Rules of a Marketing Renegade".

You’re losing time, money, and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better. But with all the options out there, it’s difficult to know where to begin. Should you use social media? Digital advertising? Or direct mail? Multichannel integrated marketing is the only advertising approach that strategically combines all of these approaches – and more – to help you get supercharged results.

Oracle's world-famous consultants are leaders in delivering best-in-class services, solutions, and client satisfaction. Now for the first time, this practical insider's guide reveals the secrets behind Oracle's astonishing success - a virtual crash course in the best practices and proven methods that can take your career to the next level.

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.

Digital marketer and entrepreneur Joshua Littlejohn provides entrepreneurs and small business owners with a proven road to establish their company's image, without breaking the bank. From branding to client relations, Joshua borrows from his own story of starting his small business using a $500 savings withdrawal and structuring it to seem larger than it was. Through that, Joshua worked with top clients, including Fortune 500 companies, established an impressive professional network and earned a solid stream of income, all while still in college.

Do you have an idea for a book, course, or coaching program but don’t know if anyone will buy it? Don’t build a massive offer just to hope your ideal customers will come. Validate your ideal customers and product demands first—BEFORE spending months creating content. Inside “Validate Your Offer: A 28-Day Profit Blueprint to Sell Before You Create and Turn Ideas into Income as a Writer, Coach or Speaker” you’ll get a simple 4-part framework to validate any offer type in just 28 days.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even an endorsement? Are you sick of watching other businesses successfully grow their online presence, but you are unable to even get a follow? Have you tried applying the so-called “tricks” of the trade, but nothing seems to get you the kind of results that you desire?

Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion or expertise into passive and residual income with an eBook. Build and establish your brand and open doors to various other opportunities. No technical knowledge needed. This eBook will NOT disappoint.

Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales.

Social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in an era the authors call the Age of Context.

In an era where AI is redefining industries, businesses are presented with unprecedented opportunities for growth and innovation. ChatGPT for Business unveils a comprehensive guide for harnessing the power of AI, specifically ChatGPT, to drive revenue, enhance customer engagement, and revolutionize operations.

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.