Marketing Writing

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

For the past few years I've worked with doctors, psychologists, sports coaches, tech executives, software CEOs, and corporate consultants who all had the same problem: They needed to differentiate themselves and position themselves as experts - fast. They had high-value skills and provided life-changing results, but struggled to get their message out and felt like they weren't living up to their potential.

You intend to self-publish or have published a book or two. You’re not selling very well and wonder why not. You feel you should be doing something, but the thought of “marketing” gives you nightmares. You don’t want to become one of these people shouting “buy my book” on Twitter. But you would still love to start selling some books and pay some or even all of your bills with your writing income.

The case studies and exercises in this audiobook provide you with a valuable road map to effortlessly engage the right readers and achieve the results you want for your reader, your book and yourself. After all the effort you’ve put into your book, don’t stop short of your goal! Learn what it takes to make your book a success.

Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world-class copywriting can transform your performance out of all recognition. I’m going to show you how. Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that get people to take action.

As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease.

A must-read for anyone interested in book publishing, Inside the Bestsellers is about ordinary people who became top-selling authors. Discover how James Redfield self-published The Celestine Prophecy and later sold the rights to Warner for $800,000, and how the authors of Chicken Soup for the Soul promoted their book to the top of The New York Times best seller list - stories that have forever changed the business of publishing.

"Top Ten Steps to Build an Engaged Reader Community," the ultimate guide for authors who want to connect with their audience and create a supportive network. Learn how to define your target audience, master social media engagement, start a captivating blog, offer exclusive content, interact with readers, host virtual events, collaborate with other authors, create a compelling newsletter, encourage user-generated content, and show appreciation.

Das grundlegende Ziel eines jeden Unternehmens ist es, den Wert des Betriebes für die Aktionäre zu steigern. Unabhängig davon, ob Sie eine große Resonanz auf eine Zeitungs- oder Zeitschriftenanzeige, einen Direktverkaufsbrief oder eine Internetseite erzielen wollen, müssen Sie sich über folgende grundlegende Tatsache im Klaren sein: "Was ist es, das Ihr Unternehmen ausmacht?" Ein wichtiges und häufig genutztes Instrument der Marketingkommunikation ist der Werbebrief. Er kann Ihren Kundenstamm aufbauen und Ihren Umsatz steigern.

Proven methods for generating B2B leads and converting them quickly into paying customers using the SPF framework from Kellogg MBA Dekker Fraser.

Feel the thrill of Launch-Day, orchestrating a dual release that ignites the curiosity of listeners far and wide. Explore Exclusive Portals within your narrative. Master the art of Social Alchemy on platforms like Instagram and TikTok. Learn how to strategize and creative ways to influence your followers to conversion.

Classic Essays for College Students is an initiative to help students get acquainted with a few paradigms of academic papers written by other students that can give them some basic thinking tactics on how they can let their minds play with college subjects. Don't be intimidated by perfectionist attitudes! They constantly make it difficult for us to spread our ideas; being by nature creatures that have trouble dealing with fear, there is one thing that perfectionists always worry about in their state of mind: We are afraid of making mistakes.

It’s time to join the Tiny Thunder revolution. A magical mash-up of the metaphor and the story, Tiny Thunder is a revolutionary communication technique that ensures no one will ever forget you or your message. In a world exhausted and jaded by the “same old same old”, this groundbreaking book shows you how you can present your ideas in a fresh, irresistible, and authentic way.

Understanding the networking game can help build your author fan base and your book sales. But where and how do you start building your author network? I’ll answer this burning question for you by sharing what I’ve experienced and observed. Though all authors will benefit from the audiobook, self published authors who are responsible for their book's marketing will find it especially helpful.

Authoring a book to differentiate oneself and one’s business has been an effective strategy for decades. However, in a time of ultra-short attention spans and time-strapped schedules, most people never finish reading a book they started. Specifically designed for the local business owner, Main Street Author presents a simple and effective alternative which aligns the power and prestige of being an author with today’s consumer reality.

A Guide to Self-Publishing Your Book in Multiple Formats is both a book and a course on this topic. This is the first in the series, and the next book will delve more into how to set up your book on different platforms. In later classes and books, we'll talk about how to market and promote your books.

An audio guide and a course on self-publishing, this is the second in the series on preparing your manuscript for publication and includes such topics as what to write about; choosing a title; book design; pricing; recording; transcribing; and much more.

Du willst ohne einen Verlag dein Buch veröffentlichen. Weißt aber nicht, wo und wie? Dabei möchtest du die Stolperfallen vermeiden? Dann wirst du in diesem Buch alles erfahren, was du benötigst, um dein Buch erfolgreich verkaufen zu können. Egal, ob du es als Taschenbuch oder als E-Book herausbringen möchtest. Du findest alle Antworten. Dieses Hörbuch zeigt dir, wie du dein Buch in den Buchhandel bringst!

The revenue-sharing content website industry has grown into a multi-billion dollar a year online business. These are websites (sites) that offer interesting or needed information to readers who visit their online pages but who at the same time, sell advertising units, which appear as ads around each piece of content they display (i.e. articles, audios, photos or videos). This system can be very beneficial to content contributors but much of this depends on what websites one decides to register with and the level of quality content submissions one has.

If you're looking to get the word out on your blog you already know have a lot of competition to face! Learn the most up to date techniques for Search Engine Optimization (SEO), subscriber list building as well as the most effective blog promotion methods and more in this handy, easy guide.