Mind Engineering

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

A pioneering exploration of olfaction that upsets settled notions of how the brain translates sensory information.

Elegantly written and deeply grounded in personal experience - works by Oliver Sacks come to mind - Physical Intelligence gives us a clear, illuminating examination of the intricate, mutually responsive relationship between the mind and the body as they engage (or don’t engage) in all manner of physical action. Ever wonder why you don’t walk into walls or off cliffs? How you decide if you can drive through a snowstorm? How high you are willing to climb up a ladder to change a lightbulb?

Mind Openers 1.0 is the first of a two-part set. It chronicles how the astounding discoveries of modern physics have fundamentally changed our understanding of reality. Using a mix of historical narrative, intuitive analogies, and graphics, the book explores, explains, and ponders at meaning of our deepest theories. The author is a geophysicist and educator who specializes in translating scientific material for the non-expert.

What are the moments that make a life? In Francis Crick’s, the decisive moment came in 1951, when he first met James Watson. Their ensuing discovery of the structure of DNA made Crick world-famous. But neither that chance meeting nor that discovery made Crick who he was. As Matthew Cobb shows in Crick, it is another chance encounter, with a line from the writing of Beat poet Michael McClure, that reveals Crick’s character: “THIS IS THE POWERFUL KNOWLEDGE,” it shouted. Crick, having read it, would keep it with him for the rest of his life.

Cognitive Science, Religion, and Theology is the eighth title published in the Templeton Science and Religion Series, in which scientists from a wide range of fields distill their experience and knowledge into brief tours of their respective specialties. In this volume, well-known cognitive scientist Justin L. Barrett offers an accessible overview of this interdisciplinary field, reviews key findings in this area, and discusses the implications of these findings for religious thought and practice.

Mind Openers 2.0 is the second installment in a two-part set. It takes a fresh look at relativity, cosmology, and quantum theory by imagining a “sandbox universe”, in which space and time are treated as tangible and visualizable phenomena. In addition to providing an intuitive feel for the physics, the model makes a number of acutely unexpected predictions. The author is a geophysicist (MSc, fellow of geoscientists, Canada) and educator, who specializes in translating scientific material for the non-expert.

The surprising truth about how the things our ears hear affect what's between them. Every day, we are surrounded by millions of sounds - ambient ones like the rumble of the train and the hum of air conditioner, as well as more attention-grabbing sounds, such as human speech, music, and sirens. But how do we process what we hear every day? And how does it affect our brains and our minds?

Whether it’s brusque, convincing, fraught with emotion, or dripping with innuendo, language is fundamentally a tool for conveying meaning - a uniquely human magic trick in which you vibrate your vocal cords to make your innermost thoughts pop up in someone else’s mind. You can use it to talk about all sorts of things - from your new labradoodle puppy to the expansive gardens at Versailles, from Roger Federer’s backhand to things that don’t exist at all, like flying pigs.

Testosterone propels our drive for exploration and risk, for competition and creation, and even our survival. The effects of testosterone permeate the traditions, philosophy, and literature of every known culture - without it, the world would be a drastically different place. It also has a role in humanity's darker side, contributing to violence, hubris, poverty, crime, and selfishness. Recent revelations of the science of testosterone show that high levels will deplete compassion and generosity, and even reduce the affection we show our children.

John Parrington draws on the latest research on the human brain to show how it differs strikingly from those of other animals in its structure and function at a molecular and cellular level. And he argues that this 'shift', enlarging the brain, giving it greater flexibility and enabling higher functions such as imagination, was driven by tool use, but especially by the development of one remarkable tool - language.

The idea that plants have a mind of their own has been a prominent feature of some Indigenous narratives, literary works, and philosophical discourses. Recent scientific research in the field of plant cognition similarly highlights the capacity of botanical life to discern between options and learn from prior experiences or, in other words, to think. The Mind of Plants offers an accessible account of the idea of “the plant mind” by bringing together short essays and poems on plants and their interactions with humans.

Michael Pollan investiga tres drogas de origen vegetal, el opio, la cafeína y la mescalina, para mostrar la arbitrariedad de nuestro juicio respecto a estas sustancias, profundamente condicionado por el estigma social.

Over the last 50 years, humanity has developed an extraordinary shared utility: the global positioning system. Omnipresent, free, and available to all, GPS powers everything from your phone to the Internet to the Mars Rover. Greg Milner tells the sweeping story of GPS, from its conceptual origins as a bomb guidance system to its present ubiquity.

Brilliantly exploring today's cutting edge brain research, Mind Wide Open allows readers to understand themselves and the people in their lives as never before. Using a mix of experiential reportage, personal storytelling, and fresh scientific discovery, Steven Johnson describes how the brain works and how its systems connect to the day-to-day realities of individual lives.

As a child, Angela Mathers was the victim of a top-secret experimental program that implanted neural chips in children to correct disorders and enhance intelligence. Shunned by society, she, and others like her were locked away in camps. Now an adult Luman, she is both brilliant and calculating. Her quest for redemption brings her to DC, where she works to get a government bill that would free the Lumans passed into law.

Over his long career as witness to an extreme 20th century, National Book Award-winning psychiatrist, historian, and public intellectual Robert Jay Lifton has grappled with the profound effects of nuclear war, terrorism, and genocide. Now he shifts to climate change, which, Lifton writes, "presents us with what may be the most demanding and unique psychological task ever required of humankind" - what he describes as the task of mobilizing our imaginative resources toward climate sanity.

With the ongoing advancement of AI and other technologies, our world is becoming increasingly intelligent. From chatbots to innovations in brain-computer interfaces to the possibility of superintelligences leading to the Singularity later this century, our reality is being transformed before our eyes. This is commonly seen as the natural result of progress, but what if there's more to it than that? What if intelligence is an inevitability, an underlying property of the universe?

What do computers, cells, and brains have in common? Computers are electronic devices designed by humans; cells are biological entities crafted by evolution; brains are the containers and creators of our minds. But all are, in one way or another, information-processing devices. The power of the human brain is, so far, unequaled by any existing machine or known living being. Our brains have even allowed us to develop computers that are almost as powerful as the human brain itself. Arlindo Oliveira describes how advances in science and technology could enable us to create digital minds.

No one can escape a sense of awe when reflecting on the workings of the mind: we see, we hear, we feel, we are aware of the world around us. But what is the mind? What do we mean when we say we are “aware” of something? What is this peculiar state in our heads, at once utterly familiar and bewilderingly mysterious, that we call awareness or consciousness? In Physics in Mind, eminent biophysicist Werner R. Loewenstein argues that to answer these questions, we must first understand the physical mechanisms that underlie the workings of the mind.