Money Theory

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.

Travis' vision for a Utopian world society is presented with new ideas as to how to run and organize the system. It is a different twist on what many others have tried to propose.

The AI Side Hustle: How to Make Money Using Artificial Intelligence Tools is your step-by-step guide to launching profitable, sustainable income streams using today’s most powerful AI platforms.

In his groundbreaking follow-up to the bestselling The Road to Somewhere, David Goodhart divides society into people who work with their Heads (cognitive work), with their Hands (manual work), or with their Hearts (caring work), and considers each group’s changing status and influence. Today, the “best and the brightest” trump the “decent and hardworking.” Qualities like character, compassion, craft, and physical labor command far less respect in our workforce. This imbalance has led to the disaffection and alienation of millions of people.

From thriving Motor City to the largest municipal bankruptcy in American history, Detroit has become the nation's cautionary tale. But what led to the fateful day of the filing, and how did the city survive this crisis? Journalist Nathan Bomey delivers the inside story of Detroit's decline and the people who fought to save it against impossible odds: Governor Rick Snyder, a self-proclaimed nerd; emergency manager Kevyn Orr, a lawyer with singular dedication; Judge Steven Rhodes, the city's conscience; and retirees who fought to ensure that Detroit kept its promises.

This book - the first comprehensive transatlantic history of the rise of neoliberal politics - presents a surprising answer. Based on archival research and interviews with leading participants in the movement, Masters of the Universe traces the ascendancy of neoliberalism from the academy of interwar Europe to supremacy under Reagan and Thatcher and in the decades since. Daniel Stedman Jones argues that there was nothing inevitable about the victory of free-market politics.

En este libro Máximo E. Jaramillo Molina detalla cómo la narrativa meritocrática resulta funcional para legitimar la extrema acumulación a la par de la pobreza extrema. A lo largo de siete capítulos el autor busca desmontar los distintos mitos que sostienen la narrativa meritocrática en sociedades con desigualdad extrema y creciente, como la mexicana.

A Letter Concerning Toleration by John Locke was originally published in Latin in 1689. It was Locke's response to the problem of religion and government; he proposed religious toleration as the answer. For Locke, the only way a Church gains genuine converts is through persuasion, not violence.

Without question one of the most significant books in modern history, The Communist Manifesto is a brief, populist pamphlet that distils the core ideas of communism into accessible prose. Published just months before violent uprisings threatened to destabilise much of the European establishment, it outlines a view of history as a constant battle between the classes that will inevitably result in revolution.

En este breve ensayo, ¿Qué es el Dinero?, Tolstói analiza el dinero no solo como herramienta económica, sino como símbolo de poder y desigualdad. Sostiene que el dinero permite a unos pocos vivir a expensas del trabajo de muchos, y que su acumulación casi siempre implica injusticia. Para él, el sistema económico moderno es inmoral porque legitima la explotación y aleja al ser humano de una vida sencilla y justa.

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

The Austrian School of Economics - a movement that has had a vast impact on economics, politics, and society, especially among the American right - is poorly understood by supporters and detractors alike. Defining themselves in opposition to the mainstream, economists such as Ludwig von Mises, Friedrich Hayek, and Joseph Schumpeter built the School’s international reputation with their work on business cycles and monetary theory. In this collective biography, Janek Wasserman brings these figures to life....

Buchanan believed deeply that each individual is morally equal to every other individual. Because no person is superior, ethically speaking, to any other person, no person’s opinions or preferences should be given special advantage over those of other persons. He believed that this conclusion holds fast despite the undeniable fact that some individuals are smarter, better educated, wealthier, or higher-born than others.

Ready to take control of your financial future? Say goodbye to long hours and hello to smart income with AI-Powered Passive Income Made Easy—your ultimate guide to turning the revolutionary power of ChatGPT into a wealth-generating machine in 2025. This step-by-step beginner’s guide unlocks the secrets of creating effortless income streams using cutting-edge AI tools. Whether you’re a total newbie or a tech-savvy entrepreneur, this book equips you with actionable strategies to make money while you sleep.

Here we find the roots of growing public resentment. Despite headlines heralding growth and prosperity, most Americans have fallen behind. They’re working harder year upon year not to get ahead but merely to stay apace. For them, the American dream appears to be slipping farther and farther away. Beneath the resentment is something else: The misleading statistics that shape our understanding of reality are steering powerful policymakers to make misguided decisions at the federal, state, and local levels alike. And, for most Americans, the results continue to be catastrophic.

The AI Success Route embarks on a compelling journey through the cutting-edge world of artificial intelligence (AI), and it explores the keys to unlocking this technology’s full potential for your personal success. This book is your ultimate guide to navigating the complex landscape of AI, demystifying the technology that is all the rage today, and harnessing it to drive success in your personal and professional life.

In Putinomics, Chris Miller examines the making of Russian economic policy since Vladimir Putin took power in 1999. Miller argues that Putin's economic strategy has functioned far more effectively than most Westerners realize. While acknowledging that part of Putin's successes - above all, quadrupling per capita GDP in just a decade and a half - can be attributed to cashing in on high oil prices, Miller details the government policies that have also been fundamental to Russia's growth.

Inequality, social immobility, and political polarization are only a few crucial phenomena driven by the inevitability of social structures. Social structures determine who has power and influence, account for why people fail to assimilate basic facts, and enlarge our understanding of patterns of contagion - from the spread of disease to financial crises. Despite their primary role in shaping our lives, human networks are often overlooked when we try to account for our most important political and economic practices.

An innovative trend combining technology with economics is unraveling behemoth industries - including corporations, banks, farms, media conglomerates, energy systems, governments, and schools - that have long dominated business and society. Size and scale have become a liability. A new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment, and "renting" technology platforms to build businesses for hyper-focused markets, enabling them to grow big without the bloat of giant organizations.

The rise of the Tea Party and the 2010 election results revealed that tens of millions of Americans are alarmed by big government but skeptical that anything can or will be done to stop the growth of the state. In Free Market Revolution, the keepers of Ayn Rand’s legacy argue that the answer lies in Rand’s pioneering philosophy of capitalism and self-interest—a philosophy that more and more people are turning to for answers.