Neuroscience Business

New York Times bestseller Winner of the Los Angeles Times Book Prize One of the Washington Post's 10 Best Books of the Year “It’s no exaggeration to say that Behave is one of the best nonfiction books I’ve ever read.” —David P. Barash, The Wall Street Journal "It has my vote...

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

NEW YORK TIMES BESTSELLER MORE THAN 3 MILLION COPIES SOLD This instant classic explores how we can change our lives by changing our habits. “Few [books] become essential manuals for business and living. The Power of Habit is an exception.”—Financial Times A WALL STREET JOURNAL AND...

New York Times bestselling author and neuroscientist Daniel J. Levitin shifts his keen insights from your brain on music to your brain in a sea of details. The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more—and...

Thoughts and moods are chemical reactions in your brain that you might think you are powerless to control. But modern science has shown beyond doubt that changing your behaviour and thought patterns can rewire the neurological pathways of your brain to literally change how you think, feel and view yourself. In The Neuroscience of Self-Love, Alexis Fernandez-Preiksa takes the theory out of neuroscience and gives you practical tools and exercises to create a new self that is happier, more balanced and less dependent on others for validation.

Investigating how your senses work, how you move, and how you think and feel, Neuroscience for Dummies, 2nd Edition is your straightforward guide to the most complicated structure known in the universe: the brain. Covering the most recent scientific discoveries and complemented with engaging anecdotes that help bring the information to life, this updated edition offers a compelling and plain-English look at how the brain and nervous system function.

Leadership Mindset 2.0 is the seemingly counterintuitive, yet most effective approach to quickly becoming a top-tier leader. The kind of leader that is truly confident, strategically effective, and creates highly engaged, skilled, and productive teams in any organization lucky enough to have them. Better yet, this leadership “system” empowers leaders to do all of this WITHOUT unsustainable, unhealthy, or unethical bully tactics, micromanaging, or 24/7 work schedules.

From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our...

Le cerveau est un organe fonctionnant à l'économie. Son activité de base se caractérise par l'usage des chemins les plus courts, cela se traduit au niveau émotionnel par la sérénité. Lorsqu'un mal-être survient, c'est que la transmission de l'influx nerveux est perturbée. Cet enregistrement nous invite à déjouer les réflexes du cerveau pour trouver le bien-être. Bernard Sensfelder livre un travail original, à la fois exigeant et abordable, qui intéressera thérapeutes et praticiens de la relation d'aide, comme toute personne soucieuse de se sentir mieux.

From the bestselling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.​ Imagine that two...

A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these...

New discoveries in biology and the neurosciences are revealing how the structure of language-the words we think and speak-can actually change the way the neurons in our brains and hearts connect. But our ancestors understood this connection intuitively, thousands of years ago. They created...

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in neuroscience. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school neuroscience course. Included are both capsule and detailed explanations of critical issues and topics you must know to master neuroscience.

The first edition of this book tackled these important questions of interpersonal neurobiology - that the brain is a social organ built through experience - using poignant case examples from the author's years of clinical experience. Elegant explanations of social neuroscience wove together emerging findings from the research literature to bring neuroscience to the stories of our lives.

This groundbreaking book explores the recent revolution in psychotherapy that has brought an understanding of the social nature of people's brains to a therapeutic context. Louis Cozolino is a master at synthesizing neuroscientific information and demonstrating how it applies to psychotherapy practice. New material on altruism, executive function, trauma, and change round out this essential book.

You may feel as if you don't control your emotional energy, that it's an inevitable consequence of the world around you and the forces bearing down on you. But that's not the case. To reach your full potential, you can learn to recognize and harness the energy in your brain. Leading neuropsychologist Julia DiGangi will teach you how through eight "codes." Some of the codes will surprise you. All will fortify you. You will learn why these codes work and how to apply them to your own challenges through exercises and reflections.

Based on Stanford University psychologist Kelly McGonigal's wildly popular course "The Science of Willpower," The Willpower Instinct is the first book to explain the science of self-control and how it can be harnessed to improve our health, happiness, and productivity. Informed by the latest...

With this indispensable guide, you'll cultivate a values-driven approach to building a culture of sustained authentic inclusion where everyone can thrive; learn how to improve the interview process to avoid missing game-changing talent; develop a hybrid office protocol that works for everyone and a support infrastructure that aligns with universal design principles; uncover and eliminate the destructive influence of unconscious cognitive biases; understand unique problem-solving abilities such as lateral thinking, visual-spatial thinking, multisensory thinking, and much more.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

Aphasia, the amygdala, anorexia, the inner thought process, and testosterone. You’re probably wondering what the majority of these things are, don’t worry, you’re not alone. That is why this audiobook was written, to teach you about: Aphasia, a language disorder that prevents the understanding and production of speech, the amygdala, the tiny organ in our brain that is responsible for the majority of our emotions, anorexia, an emotional eating disorder, the inner thought process, a way to use your subconscious to better your life, and testosterone, a male hormone.