New Business

This step-by-step guide leads you easily and clearly to successfully create the life you truly want and finally move from hoping to having.

Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.

Paul Sparks, Tim Soerens, and Dwight J. Friesen have seen—in cities, suburbs, and small towns all over North America—how powerful the gospel can be when it takes root in the context of a place, at the intersection of geography, demography, economy, and culture. This is not a new idea—the concept of a parish is as old as Paul's letters to the various communities of the ancient church. But in an age of dislocation and disengagement, the notion of a church that knows its place and gives itself to where it finds itself is like a breath of fresh air, like a sign of new life.

Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment.

Tired of guessing what they’re really thinking? Read people in every situation—in person, on a screen, or in writing—using the new science of psycholinguistics, from a New York Times bestselling author and consultant to the FBI, CIA, and NSA. “A treasure trove of concepts, ideas...

When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?

No matter where you are in life, starting a vending machine business with low startup costs and great profit potential can be one of the best decisions you ever make. In fact, according to Grand View Research, the vending machine industry is worth over $15.9 billion a year in the United States alone, and is projected to grow significantly in the coming years.

Are you stuck on the truck, working endless hours in your home service business—while your dreams of freedom, profit, and growth slip further out of reach? You didn’t start your contractor business to become your own overworked employee. In Get Off The Truck, seasoned entrepreneur and coach David Moerman delivers a practical, no-fluff blueprint to help you stop trading your time for money and start running a home services business that works for you.

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

Are you a creative individual with a passion for designing websites, looking to turn your skills into a thriving business? 'How To Start A Web Design Business' is your essential guide to building a successful web design firm from scratch. Geared towards both beginners and experienced designers seeking to expand, this book covers every aspect of launching, managing, and growing a web design business.

Master Your Next Move answers a distinct need, focusing on the most common types of transitions leaders face and the unique challenges posed by each. Based on years of research, and now with a new introduction, this indispensable book explores eight crucial transitions virtually everyone encounters during their career, including promotion, leading former peers, onboarding into a new company, making an international move, and turning around a business in crisis.

How the world’s oldest asset secretly shapes our modern economy In The Land Trap, Mike Bird—Wall Street editor at The Economist—reveals how this ancient asset still exerts outsize influence over the modern world. From the speculative land grabs of colonial America to China's real estate...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached...

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.

Writing in an exciting, fast-paced narrative style, Gerstner takes readers through his experiences at IBM -- from the high-powered recruiting pressure to take the Chairman's position, to first days on the job learning the strengths and weaknesses of IBM, to formulating and successfully...

Too many nonprofits are unseen, unheard, and underfunded. And to break this nonprofit starvation cycle, we must tackle the problem differently. So if your income has stalled, stop chasing donations. Gather your leadership team and do this instead: To get funding, be fundable internally (theory of change and strategic plan) and findable externally (positioning strategy and marketing communications) before donor acquisition and retention.