New Business

Esta sencilla máxima muestra elocuentemente la teoría básica de este libro: el problema esencial del desarrollo personal no está en las circunstancias, sino en nuestra actitud vital.

Carol Dweck’s multi-million-copy bestseller Mindset transformed our view of individual potential, coining the terms “fixed” and “growth” mindset: in a “fixed” mindset, talent and intelligence are viewed as predetermined traits, while in a “growth” mindset, talent and intelligence can be nurtured. In Cultures of Growth, Dweck’s protégé, Mary Murphy, a social psychologist at both Stanford and Indiana University, shows that mindset transcends individuals.

WHY DO SOME CHANGES FAIL WHILE OTHERS SUCCEED? That question was the catalyst that drove Prosci founder Jeff Hiatt in the late 1990s to uncover the secret to successful change—and develop the popular change management model known as ADKAR. ADKAR is an acronym for Awareness, Desire, Knowledge, Ability, and Reinforcement. It’s a model and conceptual framework that makes change make sense.

The one book you need to navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business - and business family.

What is the secret process for turning your food product idea into a shelf-stable manufactured item? Having a business plan is one thing, but the magic happens in the food science laboratory! The technical part of the food industry has always been a mystery because most food scientists work directly for food companies and are not allowed to share proprietary methods or know-how.

Selling in today's economy has changed. So it's time to rethink how we generate sales to create a sustainable model that produces consistent results. This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.

In A New Kind of Diversity, best-selling author Tim Elmore brings his decades of research and leadership experience to bear on what might be the biggest, most dramatic, and most disruptive shift the American workforce has ever seen: the vast diversity of several generations living—and working—together.

Over a decade ago, Martin Seligman charted a new approach to living with "flexible optimism". Now, in his most stimulating and persuasive book to date, the best-selling author of Learned Optimism introduces the revolutionary, scientifically based idea of "Positive Psychology". Positive Psychology focuses on strengths rather than weaknesses, asserting that happiness is not the result of good genes or luck.

Buffett’s Early Investments investigates ten investments that legendary investor Warren Buffett made in the 1950s and 1960s—earning him his first millions—and uncovers unique insights in the process.

Discover everything you need to know to generate the capital you need to take the real estate investing world by storm. Ninety percent of millionaires in the United States invest in real estate. Why? Because each and every one of them has done their homework, and they understand that investing in real estate is one of the best ways (if not the best way) to generate passive income in something that will only appreciate in value.

Our views of the world are shaped by the stories told by our self-selected communities. Whether seeking out groups that share our tastes, our faith, our heritage, or other interests, since the dawn of time we have taken comfort in defining ourselves through our social groups. But what happens when we only socialize with our chosen group, to the point that we lose the ability to connect to people who don't share our passions? What happens when our tribes merely confirm our world view, rather than expand it?

In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.

Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process. Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth.

A brilliant investigative narrative: How six average Soviet men rose to the pinnacle of Russia's battered economy. David Hoffman, former Moscow bureau chief for

The Washington Post, sheds light onto the hidden lives of Russia's most feared power brokers: the oligarchs. Focusing on six of these ruthless men Hoffman reveals how a few players managed to take over Russia's cash-strapped economy and then divvy it up in loans-for-shares deals.

In this audiobook, Fowler builds upon the latest scientific research on the nature of human motivation to lay out a tested model and course of action that will help leaders guide their people toward the kind of motivation that not only increases productivity and engagement but that gives them a profound sense of purpose and fulfillment.

Instead of out-drafting, out-signing, and out-trading their rivals, baseball's best minds have turned to out-developing opponents, gaining greater edges than ever by perfecting prospects and eking extra runs out of older athletes who were once written off. Lindbergh and Sawchik take us inside the transformation of former fringe hitters into home-run kings, show how washed-up pitchers have emerged as aces, and document how coaching and scouting are being turned upside down. The MVP Machine charts the future of a sport and offers a lesson that goes beyond baseball.

Dive into entrepreneurship with Pete Srodoski's "The Small Business Playbook—The Ultimate Beginner's Guide: Practical Steps to Become a Profitable Business Owner," an essential audiobook for new and aspiring business owners. With Charlie Brogan's engaging narration, this guide offers practical steps, strategies, and insights from Srodoski's extensive experience as a successful CEO and COO.

Reach your financial freedom with a recession-proof business that will allow you to collect ready-to-pick cash from your vending machines!

Brothers David and Chris Sinkinson, who built, scaled, and exited their business differently want the same success for you. In Startup Different, they provide you with a chronological framework for building your business—everything from idea generation to selling for millions and moving on—that dispels the pop-culture fiction and assumptions that come with starting your own venture. Join David and Chris to push through the noise and make your startup different.

If You Want to Escape the 9-to-5 Grind and Build Your Own Ecommerce Empire, This Beginner's Guide to Selling Private Labels on Amazon FBA is Your Golden Ticket. Are you tired of watching others achieve financial freedom while you're stuck in the soul-crushing rat race, desperately yearning for a way out? Have you ever dreamed of breaking free from the shackles of your 9-to-5 job and finally taking control of your time and income, but don't know where to begin?