New Career

In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet? In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy.

Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business, giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business, but very few do it. What if it had to be only a decision of a weekend, and it didn't cost a fortune?

Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals! Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting but also builds a thriving community of like-minded individuals seeking personal and professional growth.

Too often, thanks to multiple rounds of equity investment, company founders wind up with only a small fraction of the businesses they start. But this situation isn't inevitable. The intelligent use of a variety of financing options—including debt financing—can help to maintain, or even grow, a founder's stake. In All Money Is Not Created Equal, renowned Silicon Valley veteran David Spreng delivers an expert guide for entrepreneurs and founders seeking to maintain as much ownership stake as possible in the companies they create as they move through the various stages of the financing process.

Gorilla in the Cockpit offers a revolutionary way to understand megaproject failures. It opens the black box to reveal the hidden drivers of project crashes. The root causes cannot be found in traditional project management books. They are neither technical nor financial. They are human.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Start your own food truck business the easy way! Do you want to start an easy business in the food industry? Are you looking for the secret to starting your own food truck? Do you have a food truck, but you don’t know what to do next? This audiobook is your how-to guide to getting started with the food truck business. It shares tips and tricks on what you need to know to get your business off the ground - and how to grow it. This helpful guide also walks you through the best ways to achieve an online presence and branding and marketing techniques that work best in this industry.

The common missing element in leaders and leadership is bravery. Small Brave Moves: Learn Why Little Acts of Bravery Are the Key to Life-Changing Leadership explores the intersection of bravery and leadership. Listeners will discover how small brave moves made often will compound over time creating a competitive advantage, both in life and in business. With this foundation of bravery, leaders can then intentionally craft a thriving culture of bravery for themselves and others.

Feel like AI is leaving you behind? The ChatGPT Bible is here to help. This comprehensive four-book collection shows how to leverage ChatGPT for productivity, income, and personal growth.

Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.

John Arthur is a seasoned executive and business leader who has had front-row seats for, and a hand in, the careers of many. As a mentor to hundreds over the years, he has had countless mentoring discussions with promising, young professionals. This book is a compilation of those mentoring discussions, summarized in a way that can help you start your career right and on a solid foundation.

Larry has been a landscaper for years, working at a small lawn care company. He becomes disgruntled with his boss and decides to start his own business when his wife gets pregnant. After an unexpected car accident, Larry faces the reality that he owns a job instead of a business. Join Larry as he experiences employee troubles, unhappy clients, and ultimately realizes the dream of owning a small business.

From the best-selling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process - including robust strategies for making change inevitable in your personal life, your business, and your world.

In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment and will help anyone trying to transform their business right now.

This practical and motivational guide is written for everyday dreamers, side hustlers, and aspiring entrepreneurs who are tired of waiting for the "perfect time" and are finally ready to take real action. Whether you have a full-time job, a notebook full of ideas, or just a burning desire to do more with your life, this book will walk you through starting your own business from the ground up, no fancy degree, business jargon, or massive budget required. Just clear steps, smart strategies, and the belief that you can build something of your own.

What if you could grow and protect your wealth—without relying on banks, Wall Street, or the government? The wealthy have quietly used a proven strategy for generations to grow savings, avoid taxes, and shield assets—even during market crashes. Major banks and corporations use this method to protect billions. Now you can too. How to Start Your Own Private Bank reveals how to use the Infinite Banking Concept to build tax-free wealth, access your money anytime, and create your own private banking system using high cash value life insurance.

Forget everything you've learned about creating new businesses. Forget market research. Forget customer interviews. Forget everything business schools teach. Forget about "finding pains in the market", or gaining user empathy, or validating hypotheses.

If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?

Where does the startup journey begin? Startups are the epitome of untapped potential–turning “unsolvable” needs into a whole new opportunity for growth. Companies aspire to learn from the startup rulebook. Yet, when it comes to our personal lives, we opt to avoid those “unsolvable” problems and stick with the familiar and safe options: Do as instructed, walk the line, don’t stick out. In short: Don’t live your life like a startup.

Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your "social radar", an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. Social Intelligence provides a highly accessible and comprehensive model for describing, assessing, and developing social intelligence at a personal level.