Product Business

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.

Author Harvey Reese, a successful new-product developer, consultant, and licensing agent, reveals his proven step-by-step process for formulating an idea that manufacturers are willing to pay for. He gives you the nuts and bolts information on patents, negotiating the deal, and the licensing process. Filled with examples of successful, well-known licensing ventures, How to License your Million Dollar Idea has all the information and motivation you need to grow your idea into a fortune.

For young professionals and entrepreneurs, there is no shortage of gurus, processes, and quick-fix formulas to chase in the quest to grow their business, lead their team, and find personal fulfillment. In fact, there are so many out there that it's exhausting. Wouldn't it be better to realize that the leadership lessons we need to learn are not out there somewhere but in here, in our own lives? That instead of becoming a knock-off of someone else, we can be uniquely ourselves?

Learn from the horror stories of others. Don't make the mistake of a wildly successful crowdfunding campaign that results in personal financial failure.

“Know thyself” (Know thy business!) Discover your own unique strategy to create an enterprise that embodies you, affords prosperity, brings the right people into your life and serves a community of people who desire your products and services. Otherwise known as The Zen Side of business ownership.

Social media marketing is one of the most effective and low-cost ways to promote your business. If you aren’t already doing it, you’re falling behind. One thing that can be guaranteed is that your competition is either on social media already, or they are making plans to transition. Are you going to sit back and let them take the lead? Or are you going to get your business online now and compete? Maybe you aren’t sure what platforms you should be using or how to go about doing it. That’s what we’re going to show you in this book.

This 2.5 hour audio program features CPA Sue Bishop, who has served more than 500 small business clients for the last 30 years. She describes how to decide what kind of business entity to be and the differences between sole proprietorship, LLC, Sub-S, and C-corporations. You'll learn about how to pay yourself and how to pay employees, how to deal with business registration and sales tax, how to set up business accounts, and keep records.

Are you a member of the Unlucky Sperm Club? With the help of this audiobook, you will realize your membership is the greatest gift you will ever receive. Maybe you were born into a tough situation where the odds were already stacked against you. Personal success and wealth might feel like a dream you were never meant to realize. The good news is that your membership in this club, if used properly, could be your greatest resource.

Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization.

Pivoting as a Way of Life: Stop Chasing Unicorns and Product-Market Fit by Joseph Hanna is a game-changing guide for entrepreneurs, product managers, and innovators who want to thrive in today's fast-paced business environment. This book challenges the conventional wisdom of product-market fit as a static, one-time milestone. It introduces a dynamic new framework—the Pivoting Life Operating Model (PLOM)—emphasizing continuous innovation and adaptability.

This book is suitable for product managers, entreprenuers, and anyone who is interested in learning about the why, what and how of product management in a storytelling and step-by-step manner. The book is divided into multiple chapters and takes you to a journey for any product, from its ideation stage to launch using Agile Methodologies.

When you think about it, our entire lives revolve around selling. Whether we sell as part of our business, serve on a committee of a nonprofit organization, or negotiate for a new job/car/house, we are pitching, hearing, and closing deals every day. Let's Close a Deal articulates the intuitive process that identifies how and why a deal will appeal, and then demonstrates in step-by-step detail how to present your deal in a compelling way. The sales process is not about coercion; it's about compassion.

Have you ever wanted to make money for expressing your creative side? If you want a business you can start from the comfort of your home while spreading your joy to others, then this book is for you!

Introducing Guardrailing, a nontraditional method for creatively and authentically guiding your vision, team, and company from concept to successful exit. Author Michael Bush draws from his experience as a consultant, strategic planning expert, and former CEO of Ganeden, a prominent player in the probiotics industry, to share his simple strategy for aligning your business with the values and spirit of the wellness revolution— to help you reach your ultimate destination while fostering a new era of conscious leadership.

Trying to wrap your head around product management? You’re not alone. Product management is becoming an increasingly popular role across both startups and enterprise companies, but it’s still difficult to define. That’s because it doesn’t fit any of the traditional roles you may already be familiar with: engineering, business strategy, design, or marketing. Instead, product management draws on all these fields, forming a critical new discipline that has become increasingly important among startups and enterprise companies alike.

Are you an executive leader who wants to create efficient and effective change - and be well rewarded for your success? This audiobook provides a step-by-step approach to help you drive fast, consistent internal innovation and allow your business to react positively to any changes in the market. It explains clearly how to create an agile, innovative organisation that can learn from its own mistakes and become a company that people will fight to work for.

Are you an aspiring product marketer or product marketing leader? This audiobook is dedicated to product marketers around the world.

Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product; rather, products fail because the entrepreneur lacks the know-how to successfully develop, launch, and roll out his or her product.

Whether you're a complete beginner or have some experience with digital products, this guide provides everything you need to create, launch, and scale your digital product business.