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In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

Fame can be addictive. From his early days videotaping crazy skateboard stunts to starring in the blockbuster Jackass franchise, there was little that Stephen “Steve-O” Glover wouldn’t do for attention. Whether it was stapling his nutsack to his leg, diving into a pool full of elephant crap, or routinely risking death invading the private lives of sharks, lions, tigers, and bears, almost nothing was out of bounds. And as the stunts got crazier, his life kept pace.

A decade ago, developers built information-sharing software by writing a lot of custom code in a single code base, then adding layers of caching. Now we build information systems: interdependent software and services, data platforms, and event streams. Many of our software-to-systems initiatives fail, though, and when they do, we double down on traditional linear approaches. But linear thinking cannot resolve systems challenges. We need to shift to systems thinking.

Thousands of people have had near-death experiences, but scientists have argued that they are impossible. Dr. Eben Alexander was one of those scientists. Neurosurgeon Alexander knew that NDEs feel real, but are simply fantasies produced by brains under extreme stress. Then, Dr. Alexander’s own brain was attacked by a rare illness. The part of the brain that controls thought and emotion shut down completely. For seven days he lay in a coma. Then Alexander’s eyes popped open. He had come back. Alexander’s recovery is a medical miracle. But the real miracle of his story lies elsewhere.

This is The Shift, where “for the love of the game” has given way to an exclusive world of wealth and greed. Learn about it from someone who has lived it as a coach, mentor, and most importantly, as a father.

Growing up in California, J. Craig Venter didn't appear to have much of a future. An unremarkable student, he nearly flunked out of high school. After being drafted into the army, he enlisted in the Navy and went to Vietnam, where the life-and-death struggles he encountered as a medic piqued his interest in science and medicine. After pursuing his advanced degrees, Venter quickly established himself as a brilliant and outspoken scientist.

Discover the remarkable journey of one of India's most iconic business leaders in Ratan Tata: A Complete Biography by A.K. Gandhi. This comprehensive biography chronicles the life of Ratan Tata, from his early days to his transformative leadership at Tata Group. Learn about his visionary strategies, philanthropic efforts and the challenges he overcame to build a global empire. This inspiring account offers valuable lessons in leadership, innovation and resilience.

This new, expanded, fully updated and revised edition of Secrets of Professional Tournament Poker is a landmark in poker publishing. Originally published in two volumes in 2011 and 2012, this was both a critical and commercial success. Over the last decade, the understanding of poker has changed dramatically and this new edition fully reflects current thinking on the game.

When listeners left Ruth at the end of Tender at the Bone, she was in Berkeley, California, working as a chef at the Swallow restaurant. Comfort Me with Apples picks up in 1978; Ruth is still living in a commune with her husband, Doug, but she’s decided to put down her chef’s toque and embark on a career as a restaurant critic. After a bumpy start (at the end of her very first on-the-job dinner, her credit card is unceremoniously rejected), she is soon visiting restaurants all over the world in search of a meal to write home about.

Dame Sue Black is an internationally renowned forensic anthropologist and human anatomist. She has lived her life eye to eye with the Grim Reaper, and she writes vividly about it in this book, which is part primer on the basics of identifying human remains, part frank memoir of a woman whose first paying job as a schoolgirl was to apprentice in a butcher shop, and part no-nonsense but deeply humane introduction to the reality of death in our lives. It is a treat for CSI junkies, murder mystery and thriller fans, and anyone seeking a clear-eyed guide to a subject that touches us all.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.

Raymond Ditmars (1876-1942), the first curator of reptiles at New York's famous Bronx Zoo, brought cold-blooded animals to public attention as never before. Through wildly successful books and movies, he inspired a generation of zoologists with his fascination for snakes, insects, and other misunderstood creatures. Ditmars was among the most celebrated naturalists in America. His reptile-collecting trips for the zoo spawned newspaper headlines across the world.

Skating on Thin Ice exposes the culture of toxic masculinity in professional hockey and suggests how sport and society can change the narrative on sexual assault and violence.

John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness and who helped change the course of American medicine, nutrition, wellness, and diet.

This book is not just about how I got back on my horse and went clippity-clop all the way to the World Cup final in Japan. It's the story of how a fat kid who had to live up to the nickname Psycho grew up to play (and party) for over a decade with rugby's greatest pros. From just about surviving the equivalent of 30 car crashes a game and crooning Adele for team spirit, to extensive field notes on the smell of the Scrum and the fine art of on-pitch relief. Then there's rugby's secret naked wrestling scene and how it was exposed. In my world, you never know how the ball will bounce.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.

International expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms. Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals.

The inspiration for the BBC series of the same name. Fresh out of Glasgow Veterinary College, to the young James Herriot 1930s Yorkshire seems to offer an idyllic pocket of rural life in a rapidly changing world. But from his erratic new colleagues, brothers Siegfried and Tristan Farnon, to incomprehensible farmers, herds of semiferal cattle, a pig called Nugent and an overweight Pekingese called Tricki Woo, James find he is on a learning curve as steep as the hills around him.

From Harvard psychology professor Richard Alpert to psychedelic and spiritual icon, Ram Dass tells here, for the first time, the full arc of his remarkable life. Populated by a cast of luminaries, this intimate memoir chronicles Ram Dass’ life across nine decades of cultural and spiritual transformation that resonate with us to this day.

After being given a terminal diagnosis with only a few weeks to live, Jane McLelland dug up research, some decades old, in her quest to survive. Rather than aiming to cure cancer, which in many cases is unachievable, Jane's approach was to stop it growing. Remarkably, her approach not only stopped it growing, it disappeared altogether. There are now clinics following her protocol, achieving remarkable successes.