Professional English

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Vividly written, The Infidel and the Professor is a compelling account of a great friendship of two towering Enlightenment thinkers that had great consequences for modern thought. David Hume is widely regarded as the most important philosopher ever to write in English, but during his lifetime, he was attacked as "the Great Infidel" for his skeptical religious views and deemed unfit to teach the young. In contrast, Adam Smith was a revered professor of moral philosophy and is now often hailed as the founding father of capitalism.

While serving with the Peace Corps in Swaziland, Thomas Cowan encountered the work of Rudolf Steiner and Weston A. Price - two men whose ideas would fascinate and challenge him for decades to come. Both drawn to the art of healing and repelled by the way medicine was - and continues to be - practiced in the United States, Cowan returned from Swaziland, went to medical school, and established a practice.

Known as one of America's most dangerous cities, New Orleans plays host to incidents ranging from the tragic and disturbing to the completely bizarre - and during his career as an emergency medic, Jon McCarthy saw it all. He chronicles some of the most formative calls of his career in this autobiography that sounds like crime fiction. McCarthy demonstrates with detail and clarity that the difficult choice is often the right choice. While not for the faint of heart, each entry in this collection provides poignant insight into the bonds between medics and the people and city they serve.

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.

In Never Go Back, best-selling author Dr. Henry Cloud shares 10 doorways to success - and once we walk through these new pathways, we never go back again. His proven method - based on grace, not guilt - outlines 10 common life patterns that sabotage success and lays out clear, concrete steps you can take to overcome them. You'll see your relationships flourish, your personal life enhanced, and your faith strengthened.

The CSP Exam Essential Practice, by Farcas and Cena is, as the name implies, an essential set of questions in Occupational Safety. This book is well laid out in 19 sections. It draws the listener in, which certainly assists with their increased retention of the amount of material that has to be covered.

Destined to become a classic of adventure literature, The Last Season examines the extraordinary life of legendary backcountry ranger Randy Morgenson and his mysterious disappearance in California's unforgiving Sierra Nevada - mountains as perilous as they are beautiful. Eric Blehm's masterful work is a gripping detective story interwoven with the riveting biography of a complicated, original, and wholly fascinating man.

You are no doubt a busy professional with a lot of things going on! It can be challenging to find the time to study in preparation for the NCLEX-PN exam. However, the truth is that the NCLEX-PN test is a challenging test. It is normal to have some anxiety about taking this test. Thorough preparation cannot be overlooked. That is why the author Natasha Webster developed the NCLEX-PN Study Guide!

You’re not imagining it: Women aren’t getting a good deal at home or at work. We have the evidence to prove it. This audiobook gives you the power to change it. For women in America today, the promise of “having it all” is an ever-elusive carrot. Faced with unsustainable demands in every...

From the bestselling author of The Wax Pack, comes another eye‑opening road trip adventure into a pocket of iconic pop culture—professional wrestling—starring the Iron Sheik, Hulk Hogan, Tito Santana, and many more larger‑than‑life characters of the WWF of the 1980s. In 2005, Brad...

Enriched with concise synopses, readily assimilable data, and essential test-taking techniques, it simplifies the intricate exam material and presents it in digestible, bite-sized chunks. Bid farewell to confusing medical jargon and hello to succinct, understandable explanations. Every chapter, covering anything from critical care to basic pharmacology, is an adventure in clarity, making sure you understand the main ideas without getting bogged down in extraneous minutiae.

Discover how to balance kindness with assertiveness to achieve what you want in every area of life. Do you ever feel torn between being compassionate and standing your ground? Many people struggle to communicate with confidence without losing their empathetic touch. It often leads to feeling misunderstood, undervalued, or stuck. But there is a way to be kind and still come out on top.

Bringing his audacious and persuasive thesis to life, Gartner offers case histories of some famous Americans who represent this phenomenon of hypomania. These are the real stories you never learned in school about some of those men who made America: Columbus, who discovered the continent, thought he was the messiah. John Winthrop, who settled and defined it, believed Americans were God's new chosen people. Alexander Hamilton, the indispensable founder who envisioned America's economic future, self-destructed because of pride and impulsive behavior.

Not since the atomic bomb has a technology so alarmed its inventors that they warned the world about its use. Not, that is, until the spring of 2015, when biologist Jennifer Doudna called for a worldwide moratorium on the use of the new gene-editing tool CRISPR - a revolutionary new technology that she helped create - to make heritable changes in human embryos.

This Next Generation NCLEX-RN Audio Study Guide by Davidson's is your essential companion as you prepare for the Next Generation NCLEX-RN (NGN), a revolutionary approach in nursing licensure examination. This audiobook integrates seamlessly into your daily routine, allowing you to study while commuting, exercising, or performing chores, turning every moment into a valuable learning opportunity.

At the dawn of the 20th century, humanity was facing global disaster. Mass starvation, long predicted for the fast-growing population, was about to become a reality. A call went out to the worlds scientists to find a solution. This is the story of the two enormously gifted, fatally flawed men who found it: the brilliant, self-important Fritz Haber and the reclusive, alcoholic Carl Bosch. Together they discovered a way to make bread out of air, built city-sized factories, controlled world markets, and saved millions of lives.

How to Set Up a Classroom for Students with Autism Third Edition is a manual for teachers, paraprofessionals, student teachers, related service providers and administrators new to working with students in autism classrooms or self-contained special education classrooms. It is also useful to professionals who would like to enhance their current autism or special education classroom set-up.

You aspire to lead with greater impact. The problem is you're busy executing on today's demands. You know you have to carve out time from your day job to build your leadership skills, but it's easy to let immediate problems and old mindsets get in the way. Leadership and development expert Herminia Ibarra shows how managers and executives at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves.

Built from Scratch is the story of how two incredibly determined and creative people - and their associates - built a business from nothing to 761 stores and $30 billion in sales in a mere 20 years. Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor, and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.