Professional Science

Ever felt overwhelmed at the idea of making a professional video? Whether it's for work, social media, or content marketing, diving into video production can be daunting. But did you know? The average online user watches more videos than reading texts or browsing images. In fact, over 70 percent of online traffic is video content. Despite its growing popularity, only a few master the art of high-quality video production.

In 1978, the first group of space shuttle astronauts was introduced to the world - 29 men and six women who would carry NASA through the most tumultuous years of the space shuttle program. Among them was USAF Colonel Mike Mullane, who, in his memoir Riding Rockets, strips the heroic veneer from the astronaut corps and paints them as they are - human.

“Even now, nearly a century after her death, Marie Curie remains the only female scientist most people can name,” writes Dava Sobel at the opening of her shining portrait of the sole Nobel laureate decorated in two separate fields of science—Physics in 1903 with her husband, Pierre, and Chemistry by herself in 1911. And yet, as brilliant and creative as she was in the laboratory, Marie Curie was equally memorable outside it.

Considered by many to be the most important philosopher ever, Plato was born into a well-to-do family in wartime Athens at the end of the fifth century BCE. He finally decided to go into politics, but became disillusioned, especially after the Athenians condemned his teacher, Socrates, to death. He began teaching in his twenties and later founded the Academy, the world's first higher-educational research and teaching establishment. Eventually, he returned to practical politics and spent a considerable amount of time and energy trying to create a constitution for Syracuse in Sicily.

Authored by Noel Benford, a seasoned Certified Flight Instructor from New York, this guide gives you the most common questions students have been asked during recent exams. Benford shares his extensive experience and insights giving you a significant advantage, ensuring your thoroughly prepared for the exam.

As I wrote in the last chapter of the first series, I had given myself my word that during the whole of this time, I would do no writing whatsoever, but would only—for the well-being of the most deserving of these subordinate parts, slowly and gently—drink down all the bottles of old Calvados now at my disposal by the will of fate in the wine-cellar of the Prieuré, and specially provided the century before last by people who understood the true sense of life.

Epidemiologist Steffanie Strathdee and her husband, psychologist Tom Patterson, were vacationing in Egypt when Tom came down with a stomach bug. What at first seemed like a case of food poisoning quickly turned critical, and by the time Tom had been transferred via emergency medevac to the world-class medical center at UC San Diego, where both he and Steffanie worked, blood work revealed why modern medicine was failing: Tom was fighting one of the most dangerous, antibiotic-resistant bacteria in the world.

American Sniper meets Jaws in this gripping true account of the deadliest animal of all time, the Champawat Tiger - responsible for killing more than 400 humans in Northern India and Nepal in the first decade of the 20th century - and the legendary hunter who finally brought it down.

From the celebrated author of the beloved best seller The Dirty Life, Kristin Kimball describes the delicious highs and sometimes excruciating lows of life on Essex Farm - a 500-acre farm that produces a full diet for a community of 250 people.

From renowned classicist Edith Hall, Aristotle's Way is an examination of one of history's greatest philosophers, showing us how to lead happy, fulfilled, and meaningful lives.

Before cell phones that fit in the palm of your hand and slim laptops that fit snugly into briefcases, computers were like strange, alien vending machines. They had cryptic switches, punch cards, and pages of encoded output. But in 1975, a young engineering wizard named Steve Wozniak had an idea: What if you combined computer circuitry with a regular typewriter keyboard and a video screen?

Kari Byron's story hasn't been a straight line. She started out as a broke artist living in San Francisco, writing poems on a crowded bus on the way to one of her three jobs. Many curveballs, unexpected twists, and yes, literal and figurative explosions later, and she's one of the world's most respected women in science entertainment, blowing stuff up on national television and getting paid for it! In Crash Test Girl, Kari reveals her fascinating life story on the set of MythBusters and beyond.

In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the 100 most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigor - combined with the resources to launch and support new initiatives - have literally changed the world. With honesty, humor, and insight, Allen here tells the story of a life of ideas made real.

The Lobotomist explores one of the darkest chapters of American medicine: the desperate attempt to treat the hundreds of thousands of psychiatric patients in need of help during the middle decades of the 20th century. Into this crisis stepped Walter Freeman, MD, who saw a solution in lobotomy, a brain operation intended to reduce the severity of psychotic symptoms. Drawing on Freeman's documents and interviews with Freeman's family, Jack El-Hai takes a penetrating look at the life and work of this complex scientific genius.

The current emphasis on the body of research known as the Science of Reading has renewed the reading wars and raised challenging questions for balanced literacy teachers about the best way to teach reading. Instead of fueling the debate, Dr. Jan Burkins and Kari Yates have immersed themselves in the research and produced Shifting the Balance: 6 Ways to Bring the Science of Reading into the Balanced Literacy Classroom.

Once we were drivers, the open road alive with autonomy, adventure, danger, trust, and speed. Today we are as likely to be in the back seat of an Uber as behind the wheel ourselves. Tech giants are hurling us toward a shiny, happy "self-driving" future, selling utopia but equally keen to advertise to a captive audience strapped into another expensive device. Are we destined, then, to become passengers, not drivers? Why We Drive reveals that much more may be at stake than we might think.

In the most authoritative book ever written about Apollo, David Whitehouse reveals the true drama behind the mission, telling the story in the words of those who took part - based around exclusive interviews with the key players. This enthralling book takes us from the early rocket pioneers to the shock America received from the Soviets' launch of the first satellite, Sputnik; from the race to put the first person into space, through President Kennedy's enthusiasm and later doubts, to the astronauts' intense competition to leave the first footprint.

Peter Seibel interviews 15 of the most interesting computer programmers alive today in Coders at Work, offering a companion volume to Apress’ highly acclaimed best-seller Founders at Work by Jessica Livingston. As the words “at work” suggest, Peter Seibel focuses on how his interviewees tackle the day-to-day work of programming, while revealing much more, like how they became great programmers, how they recognize programming talent in others, and what kinds of problems they find most interesting.

Sandra Hunke ist Anlagenmechanikerin für Sanitär, Heizung und Klimatechnik. Sie baut schöne Bäder und Heizungen ein. Schon als Kind war es ihr größter Wunsch, Handwerkerin zu werden, doch der Weg dorthin war steinig: In der Berufsschule behandelte man sie wie einen Fremdkörper, sie wurde ausgegrenzt und im Unterricht nicht ernst genommen. Abwertung und Kritik von Kollegen, Kunden und Fremden machten es ihr schwer, an sich und ihre Fähigkeiten zu glauben. Bis heute hat sich die Lage für Frauen im Handwerk kaum verbessert.

When Thomas Edison began wiring New York City with a direct current electricity distribution system in the 1880s, he gave humankind the magic of electric light, heat, and power; in the process, though, he inadvertently opened a Pandora's Box of unimaginable illness and death. Dirty Electricity tells the story of Dr. Samuel Milham, the scientist who first alerted the world about the frightening link between occupational exposure to electromagnetic fields and human disease.