Publishing Business

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.

"Absolutely amazing! It completely shifts your paradigm for life. One of the most wonderful things about it is that the results are immediate. My whole perception and relationship to money has undergone a major, substantial change." (Chris Attwood, writer and teacher, California)

Facture 2, 10, ou 100 fois plus que la concurrence, sans rien changer à ton offre. Il n’y a pas si longtemps, mes affaires allaient si mal que personne ne s’y intéressait, même gratuitement. Je savais que quelque chose devait changer... rapidement... Mais quoi ? Au cours des 4 années suivantes, je suis passé de travailler à perte, à gagner 36 $ pour chaque dollar dépensé sur toutes les plateformes. Au cours de cette période, nous avons gagné plus de 120 000 000 $ en ventes via 4 industries différentes

For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.

Comment développer l'autodiscipline essentielle pour devenir et rester un entrepreneur prospère. S'appuyant sur ma propre expérience de l'entrepreneuriat réussi et sur la recherche scientifique actuelle, ce livre couvre les défis auxquels font face les entrepreneurs débutants et chevronnés. La vie d'un entrepreneur peut être ardue. Utilise ce livre pour t'aider à te préparer à ces défis et à prospérer, quoi que tu rencontres dans ta vie entrepreneuriale.

An inspirational tale of triumph over extraordinary setbacks, A Colonel & A Cowboy tells the remarkable story of rodeo great Stran Smith and retired U.S. Army Colonel J. Craig Flowers. Stran Smith’s journey to becoming a World Champion rodeo cowboy is woven together with Colonel Flowers’ experiences supporting some of the most elite teams in the world. Through dramatic, real-life storytelling and humor, these two native Texans offer a profound analysis of what it takes to move from great to elite: Mission, Mindset, and Process.

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.

My name is George A. Stewart, I am 43 years old, and I worked for 12 years as a store manager for Burger King - a truly dead end job. I decided to quit and took up a job as a freight agent working under an established freight broker. My job included looking for new clients, taking orders, and matching shippers with carriers. In one year or so, I felt that I had enough experience and contacts to start my own firm. In this book I've outlined every step to becoming a successful freight broker - steps that anyone can understand and follow.

It’s not easy going out there solo… but you can make waves in the business world when you know what it takes to thrive. Why did you set out as a solo entrepreneur? The chances are, you were ready to ditch the 9-5 and get more control over your life. You wanted more money to show for the work you do. You wanted that work to be something you care passionately about. It’s a liberating journey, full of excitement and possibility… but it also has a tough side. You might feel isolated much of the time.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat—like many people—was gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first major speech of his life, he faced a choice: keep hiding from what scared him, or finally face his fears.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Drawing on her extensive experience, Jamie proposes a new role for Agile projects: the Agile business analyst. She details 30 achievable ways that such a role will increase relevance, quality and overall business value, and provide business users with crucial support. This second edition has expanded to include new Agile methods that have emerged or gained prominence since the first edition.

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry. Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

Do you love food? Do you enjoy cooking for others? Are you looking for a way to turn that love of cuisine into something profitable? Look no further than the catering industry! This book will tell you everything you need to know to start, run, and grow your own catering business—even if you have never before ventured into business for yourself! You will learn the nuances of the business, including how to get started, what supplies you need, costs for those items necessary to get your catering business up and running, how to brand and market your new catering business, and much more.

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.

This book contains proven steps and strategies on how to generate great business ideas. Statistics suggest that most start-ups don't make it through the first two years. Basing a company on the wrong idea is one of the major reasons behind this!

With a flair for storytelling that has inspired teams at Amazon, Starbucks, Microsoft, and the Society of Human Resource Management, Koenig shares his own compelling leadership journey as well as those of leaders from health care, government, tech, the military, professional sports, and more. Radical Humility is packed with dozens of no-nonsense tools and practical takeaways, making it the ultimate actionable blueprint for a new type of leader for a new type of world.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

Whether she’s playing an “age-defying” book editor on television or dazzling audiences on the Broadway stage, Sutton Foster manages to make it all look easy. How? Crafting. From the moment she picked up a cross stitch needle to escape the bullying chorus girls in her early performing days, she was hooked. Cross stitching led to crocheting, crocheting led to collages, which led to drawing, and so much more. Channeling her emotions into her creations centered Sutton as she navigated the significant moments in her life and gave her tangible reminders of her experiences.