Publishing Business

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

In the world of entrepreneurship, hustling and grinding will earn you a badge of honor. In the Kingdom of God, it is an inferior substitute for working by the infinite power of God's grace. For the past five years, Christ-centered entrepreneurs have turned to this celebrated guide to grow in the Biblical truth of God’s empowering grace in business.

The most important document for any business is the business plan. It is the strategy for bringing your product or service to the market. So, your business plan outlines what you see as an opportunity and how you plan to take advantage of that opportunity. The best business plans are concise, clear, and easy to understand. If a business plan is too complicated, it will not be taken seriously. If it is too simple, it will not be helpful. This is a step-by-step guide on how to write a simple and successful business plan.

"Work-life balance" isn't making anyone happy. The pandemic helped catalyze a cultural shift of workers redefining themselves beyond what they do for a living. Now, it's time for you to rethink your role as a leader in the nexus of work and life. In Work-Life Bloom: How to Nurture a Team That Flourishes, award-winning author Dan Pontefract contends that a thriving workplace isn't about employee engagement levels, nor is it predicated on your team members bringing their "best selves" to work. Instead, it requires you to support the people you manage so they can be their best in work and life.

Part of being an executive is leading companies to success. As such, when an executive is experiencing extreme and prolonged stress, anxiety, isolation, and depression - what I’m calling “executive loneliness” - they often do nothing to address it for fear of appearing unsuccessful. Not addressing it exacerbates the negative and difficult feelings to the point where it becomes more and more difficult for them to function. It takes a toll on their whole life.

Nobody gets their real estate license to be mediocre—so what do you do if your business has stagnated? If 80 percent of sales go through the top 20 percent of real estate agents, making it into that top tier is what matters most in the competitive landscape of real estate sales. Once you beat your competition, you can run a thriving, fun, and lucrative business with more leads and clients than you know what to do with.

A set of three talks given by Dr. Hawkins. Dr. Hawkins explains the difference between sex and making love. He presents sex as an expression of the energy of aliveness and the joy of being. He discusses sex and spiritual conflict, along with guilt, religion, programming, and social belief systems. He describes low-energy and high-energy sex, how to overcome impotence and lack of response, and how to transcend desire so that one is not at the effect of it.

In Content-Based Networking, you’ll learn a proven three-part framework to consistently connect with potential customers, investors, referral partners, industry influencers, and anyone in between. Using this framework, you’ll develop thought leadership in your industry, while simultaneously creating meaningful relationships with the exact people that can help you reach your goals and dreams.

In Building Analytics Teams, John K. Thompson, with his 30+ years of experience and expertise, illustrates the fundamental concepts of building and managing a high-performance analytics team, including what to do, who to hire, projects to undertake, and what to avoid in the journey of building an analytically sound team. The core processes in creating an effective analytics team and the importance of the business decision-making life cycle are explored to help achieve initial and sustainable success.

Coined the Laundromat Millionaire, Dave Menz is a working-class guy who grew up in poverty and overcame superhero-like obstacles. His story depicts a life and business journey that doesn’t stop at rags to riches - it begins with a stubborn and obsessive mission to become a business owner with the tenacious purpose of helping others to do the same. Dave Menz reveals his necessary strategies for success: preserving a thirst for knowledge, delaying gratification, accelerating new revenue streams, and having a stellar business plan and infinite business model - and mentality.

The new money rules to live your best life The rules of personal finance have changed. Now more than ever, Gen Z needs a fresh, empowering approach to earning, saving, and investing with confidence. In this beginner-friendly guide, money educator Lillian Zhang shows you how to use today’s...

The essential playbook to earning a lifetime of income through self storage. Over the past decade in AJ Osborne’s self storage investing career, he’s built a portfolio of over $100 million in self storage investments with no outside capital or management. In this step-by-step playbook, you will discover how to identify investment opportunities, allocate capital, and leverage management expertise to turn a mom and pop real estate asset into a thriving income-producing business. Master the principles of self storage investing by learning from someone who’s done it before.

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.

This book is not a get-rich-quick scheme, and neither is this just another how-to book about setting up an account online that anyone with a mouse and keyboard can do without issue. This book is a comprehensive guide about a formula, a specific formula, about how upcoming artists and non-artists can make $1,000 or more on Etsy every day. It doesn’t require any experience, any background in financing, or any complicated knowledge about marketing.

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

This is not an imposter syndrome book. It is the book that will convince you to ditch the term forever. My own thoughts of the Imposter Phenomenon almost made me quit before I got started. I almost gave up on my career before there ever was one. I almost gave up on myself. In You Are (Not) a Fraud, I invite you to come with me as I share some of the hidden data behind the Imposter Phenomenon. Come with me as I tell you the stories that can help you understand that it's not the imposter "syndrome"! We can all understand what true imposters are.

Damian Boudreaux is the father of "Relationship Selling." His perspective on our industry will change your career and life.

Tech Leadership is a detailed blueprint for career development in a dynamic industry. If you like empowering others, accomplishing big things, and gaining insights from today’s visionaries, then you’ll love Andrew Swerdlow’s seasoned wisdom and mentorship.