Publishing Business

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own. As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own.

Overthinking Books for Women is an enlightening trilogy meticulously designed to guide women through the complex maze of overthinking towards the serene landscapes of self-awareness, enriched relationships, and emotional resilience. This comprehensive series serves as a beacon for those seeking to dismantle the barriers of over-analysis that hinder personal and relational growth, employing a compassionate and empowering narrative to foster a transformative journey of introspection and connection.

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.

Professional dog walking is a booming business. Over forty percent of U.S. households include a dog and the number is rising steadily. No wonder, then, that demand for dog walking services also keeps growing. But there’s a huge difference between throwing a leash on a few dogs and charging for it and running a professional dog walking business. To be a successful dog walker, you must be dog savvy and business savvy. Veronica Boutelle has helped thousands of dog walkers set up and run successful enterprises. This book tells you how.

Whether you are looking for a self-help book, a guide on mental toughness, or a motivational book that will help you reach your goals faster, this self improvement books bundle will answer all your questions and offer you a comprehensive guide towards self-discipline.

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry. Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

I’m missing out on my life. What’s wrong with me? If that’s ever crossed your mind, and if you know there’s more to life than what you’ve been living, this audiobook is for you. It sucks to acknowledge that you are what’s keeping you from the life you want. You sacrifice what you want most for what you want in the moment. You know everything you’re supposed to do, and yet you feel stuck - limited by your past, overwhelmed by your future - in a purgatory of your own behavior.

Bring Joy Back to Leadership—And Watch Your Team Thrive. Burnout is rampant. Employee disengagement is at an all-time high. Leaders are stuck between driving productivity and maintaining well-being—but what if the missing ingredient is joy? In Joyosity, leadership expert Jenn Whitmer presents a groundbreaking approach to workplace culture that prioritizes joy as a strategic advantage.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

"Absolutely amazing! It completely shifts your paradigm for life. One of the most wonderful things about it is that the results are immediate. My whole perception and relationship to money has undergone a major, substantial change." (Chris Attwood, writer and teacher, California)

Markets shift and so can you. Sometimes you'll shift in response to a falling market and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and ultimately, your results. You can get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. Put your business into another gear - shift!

Dually armed with military and strategic prowess, the Wagner Group created a new market in a vast geopolitical landscape increasingly receptive to the promises of private actors. In this trailblazing account of the Group’s origins and operations, John Lechner—the only journalist to report across its many warzones—brings us on the ground to witness Wagner partner with fragile nation states, score access to natural resources, oust peacekeeping missions, and cash in on conflicts reframed as Kremlin interests.

In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.

Sydney drummed her fingers against her coffee cup, staring at the job application on her screen. The cursor blinked, waiting. She had the experience. The internships. The polished resume. So why did it feel like she was just another name in a sea of applicants? Like most people, Sydney had been playing by the rules—following the expected path, hoping the right opportunity would find her. But when an unexpected mentor hands her a challenge, she starts to realize something: The most successful people don’t wait for opportunities. They create them.

Kathleen Black has worked with thousands of agents and hundreds of teams to solve this problem. After transforming 80 percent of her clients into top one percent producers, her tried, tested, and true strategy shown within The Top 1% Life helps real estate agents make it home in time for dinner, spend their nights and weekends with their loved ones, find some help that actually makes a difference, get their business organized and self-sufficient so everything doesn't depend on them, quit being on call 24/7, and take an actual vacation—without their phone.

How many business books can stand a 100-year test of time? This little volume has done just that. It's been called "The best marketing book you've never read". And while it continues to slip under the radar of many, thousands of ambitious business people regard this classic tale as one of the most important business lessons they've ever learned.

Six little hormones pretty much determine your mood at every moment of your life. If one is out of balance, it can not only cause you to be depressed, it could also cause mayhem for the rest of your health. Learn what you can do about it.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.