Real World Marketing

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.

Imagine combining the wealth of experience from two top industry leaders and best-selling authors offering you real-world truths for network marketing and direct sales success. Well you have that here with this audiobook, as Wes Linden chats with Randy Gage, the New York Times best-selling author of Mad Genius, Risky is the New Safe, Making the First Circle Work, and How to Build a Multi Level Marketing Money Machine.

Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than 40 years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results.

Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience....

In March of 2020, the world changed in a way we may never fully recover from. A relatively unknown threat shook the entire world. Although the real estate market remains strong today, the issues that are going to affect the business of a real estate agent are the ones that deal with the way buyers and sellers have been mentally changed by recent events. This audiobook is going to walk through the different ways a real estate agent needs to think in order to be the most successful in this new environment.