Science Business

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2...

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Do you ever feel like you're too busy, too stressed, or just too distracted to concentrate and get work done? In Unlimited Memory you'll learn how the world's best memory masters get themselves to concentrate at will, anytime they want. When you can easily focus and concentrate on the task at hand and store and recall useful information, you can easily double your productivity and eliminate wasted time, stress, and mistakes at work. In this book you'll find all the tools, strategies, and techniques you need to improve your memory.

Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is a comprehensive guide to the subtle social games of everyday life, informed by the most ingenious and effective military principles in war. Structured in Greene's trademark style, The 33 Strategies of War is the I Ching of conflict, the contemporary companion to Sun Tzu's The Art of War.

In this path-breaking and genre-defying book, Parmesh Shahani - vice president at Godrej Industries Ltd - draws from his decade-long journey in the corporate world as an out and proud gay man to make a cogent case for LGBTQ inclusion and lay down a step-by-step guide to reshaping office culture in India.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses.

You can achieve your business dream. Beat the odds as you learn from the best - including Henry Ford, Steve Jobs, and Bill Gates - and turn your idea into an amazing and profitable enterprise. The Business Book helps you overcome the hurdles facing every new business, such as finding a gap in...

Tired of guessing what they’re really thinking? Read people in every situation—in person, on a screen, or in writing—using the new science of psycholinguistics, from a New York Times bestselling author and consultant to the FBI, CIA, and NSA. “A treasure trove of concepts, ideas...

By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Future-proof your career and maximize your competitive advantage by learning the skill necessary to stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way in this essential guide that goes beyond the insights of popular works such as Extreme Productivity, Deep Work...

Enter the world where artificial intelligence meets ambitious side hustlers. ChatGPT Side Hustle Income explores the endless possibilities of ChatGPT and its ability to enhance online side jobs. Discover how ChatGPT can take your side hustle to new heights. From content creation to digital marketing to business services, we uncover various uses, highlight real-world scenarios, and list prompts to unleash ChatGPT’s full potential.

“I love this book. How to Be Bold is a practical road map filled with real-life stories that will inspire you and help you find courage when it matters most.” —Mel Robbins, New York Times bestselling author and host of The Mel Robbins Podcast From the distinguished Harvard Business School...

Emmy Award-winning investigative journalist and New York Times bestselling author Sharyl Attkisson exposes the corruption that has ruled the pharmaceutical industry for decades. Through blatant lies, deep cover-ups, and high-level collusion with government and media, Big Pharma has...

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.

You’re stuck. More educated and capable than any generation before, yet somehow poorer, tighter on time, and watching others build wealth while you optimize routines. The 9-to-5 is already dead—but nobody told you what’s replacing it. ChatGPT Cash Machine reveals the exact blueprint creating financial freedom for complete beginners. No coding or technical skills—just frameworks that turn AI from productivity tool to profit engine.

ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it's asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you'll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You'll also explore the ethics of using AI-generated content for various purposes.

Welcome to the most transformative period in business history. As we navigate through 2025, the convergence of artificial intelligence, advanced web technologies, and innovative business models has created unprecedented opportunities for entrepreneurs and established businesses alike.

The companion book to COURSERA's wildly popular massive open online course "Learning How to Learn" Whether you are a student struggling to fulfill a math or science requirement, or you are embarking on a career change that requires a new skill set, A Mind for Numbers offers the tools you need...

Wall Street Journal bestseller “A welcome revelation.” --The Financial Times Award-winning Wharton Professor and Choiceology podcast host Katy Milkman has devoted her career to the study of behavior change. In this ground-breaking book, Milkman reveals a proven path that can take you from...