Small Business Success

In our culture, artistic genius and poverty seem inevitably linked, but does it have to be that way? Jim Henson didn’t think so. An iconic creator and savvy businessman, Henson is a model for artists everywhere: Without sacrificing his creative vision, Henson built an empire of lovable Muppets that continues to educate and inspire - and a business that was worth $150 million at the time of his death. How did he ever pull it off? And how can other creators follow in his path?

Faced with uncontrollable circumstances, from a change in market demand to a global pandemic, being self-employed can sometimes feel less like you're running the show, and more like the show is running you. But it doesn't need to be that way. Small business consultant, entrepreneur coach, and acclaimed portrait photographer Jeffrey Shaw - TEDx speaker and host of the popular The Self-Employed Life podcast - offers the essential manual on everything you need to be successful as a self-employed business owner.

Will to Wild is an instruction manual to adventure. Your guide: enthusiastic outdoorswoman Shelby Stanger. Shelby has been teaching folks how to leap into the unknown since she taught her first surf class over twenty years ago. Over the years, she watched many of her students quit their jobs, end dysfunctional relationships, and move across the country for a healthier work-life balance—all after spending a bit of time in nature. Shelby marveled at the phenomenon. Being outside was changing the lives of her students, her peers, and herself.

The ultimate guide to managing your career - at every level, through every transition - The McKinsey Edge culls the best practices of an exclusive group of executives and consultants from McKinsey & Company, the legendary consulting firm that services eighty percent of the world's largest corporations. Drawing on his time as an engagement manager with McKinsey, Hattori presents rigorously selected, battle-tested tips that will give you the edge you need to up your game, raise your profile, and take your career to the next level-using a proven four-step program:

When you're 50 or 60 years old, the job market is a combat zone, no matter what your skills or experience. Battle-scarred veterans report that they're passed over time and again for jobs which they are eminently qualified for. Successful applicants, often with fewer skills and almost always with far less experience, do seem to have one significant thing in common: they are younger, sometimes painfully younger.

Supermaker is a guide to business and career development by Jaime Schmidt: acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement. In Supermaker, she shares how you too can start or grow your own business with advice on branding, product development, social media marketing, scaling, PR, and customer engagement, all based on her own hard-won mastery.

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

Finally, a guide that shows you everything you need to know to start your own trucking company! If you want to learn how to start and learn how to make your business successful, then this audiobook is for you! Here’s the deal: Most people are hesitant to start a trucking company because they have no clue where to start. Fortunately, this audiobook will teach you everything you need to know in order to get started.

Imagine being able to effortlessly chat with anyone, anywhere, without feeling anxious or stuck. You know, those moments when you're at a party, networking event, or even just meeting new people and you're racking your brain for something to say. It's like your mind goes blank and you're left standing there, awkwardly sipping your drink, wishing you could just disappear. We've all been there. But what if you could break free from those awkward silences and instead, navigate conversations with ease and confidence?

From entrepreneur and celebrity hairstylist Jen Atkin comes a smart and spirited guide to finding your voice and creating the life and career you deserve - along with a behind-the-scenes look into Jen’s own wild and wonderful road to success.

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?

Most people think of Walt Disney primarily as a visionary, but he was also a highly skilled marketer. In this unique book, maverick marketer Andrew Lock guides you through 17 success secrets from Walt and explains how your business can apply them to follow Walt Disney’s way. You’ll discover valuable lessons in sales, marketing, and customer service, as well as how to create memorable experiences that will cause customers to return to you, over and over again.

There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. It is rooted in theory but with real-life experiences, and will leave you with the clarity and systems to take your business to the next level.

Welcome to your comprehensive 11-step guide to starting a business. This is not just any guide, it's your key to becoming your own boss. Unlike other books, it doesn't just prepare you for the journey of successful entrepreneurship, it demystifies complex business concepts and provides an actionable roadmap to achieve financial freedom - all in one place!

Do you want to start an online business with massive growth potential and little upfront cost in 2024? Look no further! Print-on-demand business model is a top choice! Imagine starting a global e-commerce business with minimal investment yet unlimited potential. No huge upfront costs, no inventory dramas, and no overstock nightmares! Gone are the days of needing to create an intricate supply chain, handle the production of your merchandise, or even worry about shipping your products out.

John Baldoni’s new book on the power of grace is a must-listen for all of us, particularly for anyone seeking to serve in a leadership role. In a world where good manners and courtesy sometimes seem to have gone out of style, this audiobook is a practical guide for bettering relationships in all types of human connections. In a spiritual sense, grace is unearned, and as such, it is yours to use for the betterment of self and others. Grace as a gift is a catalyst for positive change to enable the greater good.

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.

You have the ability, right now, to accomplish more than you ever have before. In this powerful, practical program, Brian Tracy shows you how to plot your course to greater success and achievement. Life, Tracy says, is a journey. And as with any other journey, you have to do more than just think happy thoughts about where you want to go. You need clear goals, plans, and schedules to get from wherever you are today to wherever you want to be in the future.

The 3rd Paradigm provides a framework for businesses and individuals alike to innovate breakthrough solutions through a process of Co-Creation. Backed by original research involving more than 4,000 business professionals, the authors present the three paradigms of business, the five types of Co-Creation, and a four part step-by-step model that allows you to make the radical shift toward the 3rd Paradigm of Co-Creation—where all stakeholders play a meaningful part in greater success.

This practical and motivational guide provides the tools and knowledge to control your future and secure your fortune. From establishing goals and sorting out the legal and financial paperwork, to advanced marketing strategies and relationship building techniques, this indispensable book offers step-by-step instructions for you to establish and grow your own consultancy business. This extensively revised and updated fourth edition includes new and expanded coverage on utilizing informal media, changes in guidelines, key distinctions of wholesale and retail businesses, and much more.