Small Business Success

Most people think of Walt Disney primarily as a visionary, but he was also a highly skilled marketer. In this unique book, maverick marketer Andrew Lock guides you through 17 success secrets from Walt and explains how your business can apply them to follow Walt Disney’s way. You’ll discover valuable lessons in sales, marketing, and customer service, as well as how to create memorable experiences that will cause customers to return to you, over and over again.

Meant for More is the rare personal development book that offers tangible skills for all areas of your life, including work, to increase your success while also doing good - a How to Win Friends and Influence People for the modern age. It shows you how to stand out in an increasingly noisy world by simply offering your unique skills and talents and helping others do the same. It speaks to people looking to leave the 9-to-5 for more freedom and fulfillment; stay-at-home moms going back to work; young Boomers worried they're too senior (and expensive) to find new jobs.

This gem of a guide is a clear roadmap towards true, authentic success in every area of your life. Disarmingly simple, yet filled with profound insights, The Seven Guaranteed Steps to Spiritual, Family and Financial Success is one publication that actually lives up to its title. Also makes an excellent gift.

Social innovation and entrepreneurship are rising forces in the world. As stakeholder capitalism takes root, and as the extent of systemic challenges becomes clear - from climate change to income inequality to food security to health care and beyond - more and more of the best and brightest will hear the calling to become innovators and entrepreneurs who develop and deploy solutions to the world's thorniest problems.

Use storytelling to influence people and move them to action. Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling for Dummies can help you do this - and more.

The key to achieving what you set out for - in business and in life - doesn't lie in perfectly executed strategy. The greatest tool you have is your own mindset - it determines your ability to adapt and persevere. While most aspiring entrepreneurs think the next business strategy will manifest the life they desire, successful entrepreneurs know it's the emotional and mental "shifts" that will bring you closer to your goals. No one is better equipped to explore these shifts than Ajit Nawalkha, cofounder of Mindvalley and one of the world's leading entrepreneurs and business coaches.

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.

Behind every entrepreneur's success story, there's a never-ending list of gut-wrenching failures, missed opportunities, and jaw-dropping setbacks. Real estate mogul and serial entrepreneur Manny Khoshbin is one of those entrepreneurs with a story of perseverance that will make you believe in the American Dream all over again. Driven: The Never-Give-Up Roadmap to Massive Success goes beyond Manny's personal ride through the entrepreneurial journey to deliver the habits, mindset, and insights aspiring entrepreneurs need to turn dreams into reality.

Imagine finding yourself sitting next to a self-made millionaire for eight hours on a long-haul international flight. Imagine that person was prepared to share with you the secrets of their success. For one lucky person this actually happened. Inspired by a true story, Millionaire Upgrade is the tale of one very experienced entrepreneur and one very lucky passenger.

An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.

Major life transitions such as leaving the protected environment of school or starting a new career can be daunting. It is scary to face a wall of choices, knowing that no one is going to tell us if we make the right decision. There is no clearly delineated path or recipe for success. Even figuring out how and where to start can be a challenge. As head of the Stanford Technology Ventures Program, Tina Seelig’s job is to guide her students as they make the difficult transition from the academic environment to the professional world.

This is not a story about failure, but it might as well be. When we don't define success in our own terms, finding our purpose, and carving our own path becomes impossible. How do you break the cycle so that you can be better at work and life? In this audiobook, Laura Gassner Otting teaches you how to ignore the rules that created your limits, align your energies and your actions, and do work that really matters so that you can live your best life.

Think the most critical factor for becoming a great entrepreneur is grit, risk taking, or technical skills? Think again. Despite what every other business book might say, historical data show the real secret ingredients to getting ahead in business are being rich, white, and male. Until now. Leapfrog is the decades-overdue start-up bible for the rest of us. It's filled with uncompromising guidance for winning at business your way. Leapfrog is for entrepreneurs of all stripes who are fed up with status quo advice.

Do you have a problem that you can’t see your way around, no matter how hard you try? You may be looking for the answer outside when the obstacles lie within. We’re all biased. You may have read the above and already your mind is raising its defenses. No...not me. I haven’t got a biased bone in my body. The fact is: You do. So does everyone around you. Cognitive Biases in a Nutshell will help you to identify and correct the cognitive biases you fall prey to in your everyday life.

In 2008, with no event production experience and two college degrees between the four of them, Elliott Bisnow, Brett Leve, Jeff Rosenthal, and Jeremy Schwartz became business partners and set out to build a global events company. With passion and tenacity, they began cold calling as many inspiring company founders as they could and tried to convince them to attend their first event. In the beginning, only nineteen people said yes.

Startup Success is written in a logical sequence that follows the general life cycle of planning and executing a successful fundraising campaign. Actionable tips, tricks, and aha realizations will have listeners rewinding and noting passages for future reference. The author’s own words tell it all: “I decided to write something different that best exploits the gray in my hair and the hard lessons I’ve learned.” Any startup founder, advisor, or angel investor - regardless of their experience level - will come away with improved skills and an increased knowledge base.

Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. In Offline, they deliver an eye-opening, research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work reveals how digital devices change individuals and communities for better and worse.

In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States. If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures).

Vous souhaitez vivre sans dépendre d’un employeur ou d’un salaire ? Vous rêvez d’avoir le temps de voir vos enfants grandir ou d’accomplir les projets qui vous tiennent à cœur ? C’est possible ! Grâce à son blog Esprit Riche, Michaël Ferrari a accompagné des milliers de personnes dans cette voie. Parti de zéro, il a mis son argent au service de sa vie. Il touche plusieurs revenus tout en voyageant et profitant de sa famille sans s’inquiéter de son avenir.

Learn the top 10 tactics all new freelancers and consultants must do so that you can survive, thrive, and make bank...even if you've never done it before. I've created these tactics so you can easily follow them to attain the lifestyle you've been dreaming of which means you'll no dread Monday mornings because you'll have your autonomy. You'll learn how to follow the simple steps in this guide so you can experience great success in freelancing (and consulting) even if you've never done it before.