Social Business

Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships.

"Guide to Starting Your Own Business: Unlocking Entrepreneurial Success with Proven Strategies for Building a Thriving Small Business Empire" is the definitive roadmap for aspiring entrepreneurs ready to transform their visions into reality. This essential guide offers more than just step-by-step instructions; it provides a holistic approach to business creation, designed to equip you with the mindset, skills, and strategies necessary to flourish in today's competitive market.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Microsoft President Brad Smith operates by a simple core belief: When your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon.

In Ask Powerful Questions, Will Wise explains how the questions we traditionally ask are virtually meaningless when it comes to establishing connection. Introducing a set of practical tools for accessing and understanding others by changing the way we ask questions, Will shows how to transform "How are you? I'm fine, thanks" into a conversation that changes not only how you lead, but who you are as a person.

Now in a second edition, this classic book shows how to make conversations generative and productive rather than critical and destructive so people, organizations, and communities flourish. This edition has been revised throughout with new examples; updates on the latest supporting research in neuroscience, positive science, and positive psychology; and a discussion guide. It also features a new chapter on what the authors call tuning in: cultivating awareness of how our physical and mental state affect our perceptions, emotions, and thoughts as we engage in conversation.

Skill with people is the one essential ingredient for success and happiness at home and in business. The Art of Dealing with People gives you the skills to take your people skills to a level that you never thought possible! Skill in human relations is similar to skill in any other field, in that success depends on understanding and mastering certain basic general principles. You must not only know what to do, but why you're doing it.

Most of us want to succeed. And most of us want to do the right thing. But we often forget that the way tosucceed is by doing the right thing, as Barry Schwartz and Kenneth Sharpe remind us in Practical Wisdom: The Right Way to Do the Right Thing. When the institutions that shape our society need to change, the people in them typically either make more rules or offer smarter incentives.

In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.

In his previous book, The Elusive Quest for Growth, William Easterly criticized the utter ineffectiveness of Western organizations to mitigate global poverty, and he was promptly fired by his then-employer, the World Bank. The White Man's Burden is his widely anticipated counterpunch - a brilliant and blistering indictment of the West's economic policies for the world's poor.

There's no one-size-fits-all model for the important decisions that can alter the course of a life, an organization, or a civilization. But Farsighted explains how we can approach these choices more effectively and how we can appreciate the subtle intelligence of choices that shaped our broader social history.

Are you or your teachers frustrated with carrots and sticks, detention rooms, and suspension-antiquated school discipline practices that simply do not work with the students entering our classrooms today? Our kids have complex needs, and we must empower and embrace them with restorative practices that not only change behaviors but transform students into productive citizens, accountable for their own actions.

Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger, a brilliant diplomat and political scientist whose unprecedented achievements as a negotiator have been universally acknowledged. Now, Kissinger the Negotiator provides a groundbreaking analysis of Kissinger’s overall approach to making deals and his skill in resolving conflicts - expertise that holds powerful and enduring lessons.

In looking at the forces that shaped the 2016 presidential election, one thing is clear: Much of the population believes that our economic system is rigged to enrich the privileged elites at the expense of hard-working Americans. This is a belief held equally on both sides of political spectrum, and it seems only to be gaining momentum.

You don't need dozens or hundreds of employees to be a boss, says financial expert and serial entrepreneur Nicole Lapin. Hell, you don't need even one. You just need to be confident, savvy, and ready to get out there and make your success happen. You need to find your inner boss bitch - your most confident, savvy, ambitious self - and own it.

The Power of Storytelling: How Personal Narratives Can Open Doors to Connections explores the timeless art of storytelling as a powerful tool to foster relationships, create emotional bonds, and spark meaningful conversations. Whether in business, personal life, or creative endeavours, our stories are the key to building trust, inspiring action, and forging deeper connections with others.

It’s time for working women to embrace a new script. Do you feel alone in your struggle to excel, advance - or just make it through another day on the job? Are you trudging through your career feeling exhausted, aimless, and unsure of your next move? You’ve come to the right place. Leadership development expert Tammy Heermann has spent more than two decades helping to accelerate women’s advancement to the C-suite. And she has a message for working women struggling to get ahead: You may be making things harder than they need to be.

Real communication is much more than just talking. Once you've learned how to be a power communicator, there's no limit to how far you can go! Renowned communicator Nido Qubein shows you how to engage people's attention, how to help them understand you, and how to penetrate barriers others may unconsciously set up.

Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who can teach, lead, and inspire.

The Authority Gap provides a startling perspective on the unseen bias at work in our everyday lives, to reveal the scale of the gap that still persists between men and women. Would you believe that female US Supreme Court Justices are interrupted four times more often than male ones...96 percent of the time by men? Marshalling a wealth of data with precision and insight, and including interviews with pioneering women, Mary Ann Sieghart exposes unconscious bias in this fresh, feminist take on how to address and counteract systemic sexism in ways that benefit us all.