Social Entrepreneurship

"Facebook es una red social que supera los 1.300 millones de usuarios. Y creciendo día a día... Piensa por un momento: ¿cuántos de estos millones de usuarios podrían ser potencialmente clientes de tu negocio? Muchos, ¿verdad? En este libro encontrarás todas las claves para conseguir acercarte a esos clientes potenciales. Te enseñará a crear una red virtual de amigos que sean afines a los productos que tú vendes o podrías vender.

The experts say that America's best days are behind us, that mediocre long-term economic growth is baked in the cake, and that politically, socially, and racially, the United States will continue to tear itself apart. But David Smick - hedge fund strategist and author of the 2008 best seller The World Is Curved - argues that the experts are wrong.

Dirty White Boy is a vivid mosaic of modern London, caught between the ghosts of the past and the uncertainties of the future. With an unforgettable cast of characters ranging from Chico the camp queen to Pam the Fag Lady (with guest spots by stars like Kathy Griffin and Graham Norton), these compulsively listenable true tales offer a wry panorama of Soho's rich and often raucous subcultures.

Silicon Valley is imperializing the planet. With nearly bottomless supplies of cash and ambition, a small group of companies have been gradually seizing symbolic and practical civic leadership in America and worldwide. But Silicon Valley does not answer to the electorate; nor have they been voted into office. And the perils of their influence are only now making themselves known.

John Galt, the fictional character from Ayn Rand's best-selling novel Atlas Shrugged has come to embody the individualist capitalist who acts in his own enlightened self interest, and in doing so lifts the world around him. Now, in I Am John Galt (2011), inspiring stories are gathered with the keen insight and analysis of well-known market commentator Donald Luskin and business writer Andrew Greta.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

Purpose, Passion, and Pajamas is the story of Genevieve Piturro’s triumphant leap off the corporate ladder to find her life’s true calling. What started with a simple question from a little girl led Genevieve to conceive and build the nonprofit Pajama Program in 2001, resulting in a featured appearance on The Oprah Winfrey Show and an awe-inspiring display of compassion throughout the US and beyond. Today, Pajama Program has distributed over seven million pairs of pajamas, opened 63 chapters across the US, and established reading centers for children.

Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.

Today, the pay gap between chief executive officers of major US firms and their workers is higher than ever before - depending on the method of calculation, CEOs get paid between 300 and 700 times more than the average worker. Such outsized pay is a relatively recent phenomenon, but despite all the outrage, few detractors truly understand the numerous factors that have contributed to the dizzying upward spiral in CEO compensation.

We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

In recent years, dreams about our technological future have soured as digital platforms have undermined privacy, eroded labor rights, and weakened democratic discourse. In light of the negative consequences of innovation, some blame harmful algorithms or greedy CEOs. Behind the Startup focuses instead on the role of capital and the influence of financiers. Drawing on nineteen months of participant-observation research inside a successful Silicon Valley startup, this book examines how the company was organized to meet the needs of the venture capital investors who funded it.

Get ready to question everything you've been told about charity and to find out how you can truly succeed at making the world a better place.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.

This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network.

Achieving the American Dream has become increasingly difficult for many Latinos, despite the huge opportunities, because there is a lack of mentorship and inspiration from Latino role models ... but it doesn't have to be that way. This audiobook will tell you how 50 of the most successful Latinos and Latinas in America turned their dreams into reality. These inspirational people share their stories, providing us insight into the mindset, actions, and habits that allowed them to overcome barriers and conquer fears, and to achieve what they once thought was impossible.

You can make a difference on a daily basis, and it's not as difficult as you might think. Simple Giving includes more than 40 ideas to make the world a better place. Most people think they have to donate a lot of time and money in order to make a difference. But there are simple ways to integrate giving into our personal and professional lives that don't involve either.

Bit by Bit: How P2P Is Freeing the World argues that today's emergent technology is about more than new and cool toys. Jeffrey Tucker, CLO of Liberty.me and Distinguished Fellow of the Foundation for Economic Education, argues that peer-to-peer technology is forging a new and brighter social, economic, and political order.

The world needs leaders. Not just people holding titles, or elected into office whose only goal is to stay in their seat of power. But rather, it needs people with a clear vision, a compelling message, and the tools to leverage the power of their community to accomplish their goal. The Creator's Handbook is a concise study of the cognitive and psychological tools critical for aspiring leaders to adopt. It examines frameworks for optimizing your ability to find opportunities, for connecting with an audience, and for growing a motivated network of supporters.

What if you could, with a little effort, live an extraordinary life? A life in which you feel deep passion for everything you do and always have time for what matters most? A life in which you have the power, the daring, and the will to make your boldest dreams come true, all while you happily leave feelings of inadequacy or guilt behind? Yes, it is possible to take your life from ordinary to extraordinary. The secret? Cultivating the entrepreneurial spirit inside you.