Social Entrepreneurship

The future of marketing isn’t humans vs. machines. It’s humans empowered by machines. Discover how artificial intelligence is reshaping marketing—and why now is the time to lead the change. In today’s fast-paced, hyper-competitive landscape, AI isn’t just a tool—it’s the ultimate edge. From smarter campaigns to predictive insights, from voice search to intelligent automation, artificial intelligence is transforming how brands connect, create, and convert.

Emanuel Rosen pinpoints the products and services that benefit the most from buzz—a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services—and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers.

Social Media Marketing and Blogging Essentials: 3 in 1 is a comprehensive guide for beginners and seasoned marketers to navigate and succeed in the ever-evolving digital landscape. This book will empower listeners to harness the power of social media and blogging, transforming these tools into engines of growth and innovation for your business. Get ready to transform your life with this must-have guide to digital success!

This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

Pitman walks you through the how and why of social media. He gives you tips and an outline for starting a social media strategy and shows how to get your website up and running on a shoe-string budget. Then he shows you how email, blogging, Facebook, Google+, Twitter, LinkedIn, YouTube, and other social media tools fit into your strategy. He even shows you how to learn all these new tools and still stay sane.

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.

The S.U.M.O Guy returns with a fun, fast-paced guide to gaining confidence and getting the most out of dealing with other people. With his trademark wit and good humour, Paul McGee arms you with 21 simple, proven methods for quickly building your communication muscle. Packed with priceless insights, expert advice, and skill-building exercises, How To Succeed With People gets you quickly up and running with the skills you need to communicate effectively with bosses, team members, customers, family, friends, neighbours...even complete strangers.

Wenn es um die Gestaltung der Zukunft geht, stehen sich Nachhaltigkeit und Wirtschaftlichkeit meist gegenüber. Doch die Kompromisse aus diesem Spannungsfeld bringen nur wenig Fortschritt. Zu wenig, um genau zu sein - denn unser Planet befindet sich in einem schlechten Zustand: Die Erderwärmung nimmt stetig zu, Ökosysteme befinden sich an kritischen Kipppunkten und die Menschheit schaut ohnmächtig zu. Zum Glück gibt es ein Konzept, welches neue Blickrichtungen und innovative Problemlösungen ermöglicht: Impact Investing.

Wie wir mit Impact Investing unsere Welt vor dem Untergang bewahren: Wenn es um die Gestaltung der Zukunft geht, stehen sich Nachhaltigkeit und Wirtschaftlichkeit meist gegenüber. Doch die Kompromisse aus diesem Spannungsfeld bringen nur wenig Fortschritt. Zu wenig, um genau zu sein - denn unser Planet befindet sich in einem schlechten Zustand: Die Erderwärmung nimmt stetig zu, Ökosysteme befinden sich an kritischen Kipppunkten und die Menschheit schaut ohnmächtig zu. Zum Glück gibt es ein Konzept, welches neue Blickrichtungen und innovative Problemlösungen ermöglicht: Impact Investing.

What does Elon Musk know that you don’t? Would you like to achieve even a fraction of his success? Now you can. Serial entrepreneur and best-selling author, Randy Kirk, exposes 16 secret principles that guide Elon Musk in his entrepreneurial decisions.

From the marketing consultant down the street to the home based "mompreneur," they are America's new economic icons: the job-hopping, tech-savvy, fulfillment-seeking, independent workers. This entertaining and provocative account of the new frontier - by Fast Company contributor Pink - will change your thinking...and maybe even change your life.

When asked if they'd rather receive aid or work, the world's poorest people will always choose work. But the world's richest countries continue to send aid, targeting the symptoms, not the causes of poverty. Western countries have the best intentions, but charity-based aid often does more harm than good, and billions of people continue to suffer. According to Leila Janah, giving dignified, steady, fair-wage work is the most effective way to eradicate poverty.

Morgan Simon is an investment professional who works at the nexus of social finance and social justice. In Real Impact, she teaches us how to get it right, leveraging the world's resources to truly transform the economy. Over the past 17 years, Simon has influenced over $150 billion from endowments, families, and foundations. In Real Impact, Simon shares her experience as both investor and activist to offer clear strategies for investors, community leaders, and entrepreneurs alike. Real Impact is essential listening for anyone seeking real change in the world.

Con un sorprendente optimismo sobre el futuro de América Latina, Andrés Oppenheimer revela en este libro las claves del éxito en el siglo XXI, en que la innovación y la creatividad serán los pilares del progreso.

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.

Have happier clients. Get better results. Make more money. You can have a more efficient and profitable law practice by being a better manager of your clients, cases, and practice. When we are disorganized, we waste time and resources. Stop Putting Out Fires will help you build a more productive practice.

Lauren Golden, founder of The Free Mama movement, teaches women how to have a life many have only dreamed about: one where they can make good money and be there for their families - without sacrificing one for the other and without guilt.

Have you ever looked to social media for life inspiration and thought: that looks great, but nothing online remotely relates to my chaotic life? Why would you, when so often the people giving advice are leading these seemingly perfect lives, with their picture-perfect homes and morning routines? They have their lives together and don't remotely resemble your own hot mess of a life. Enter Steph Pase, the go-to girl for all things home life, motherhood, health and fitness. And she's the first to admit: she's a hot mess too.

With over 30 million US small businesses and thousands being created every day, many business owners have a few issues in common. The first is that they need to increase the traffic of customers. The second is a weak social media marketing strategy spread across multiple platforms. And the third issue is that many small business owners aren't able to create and implement a targeted marketing strategy because they either don't know how or don’t have the time to do it themselves. That's where social media marketing agencies come in.