Social Marketing

A practical guide to using podcasting as the ultimate marketing tool to grow and scale your business and personal brand. Offers a clear, comprehensive, and practical framework for anyone seeking to harness the power of podcasting as a strategic marketing tool. Whether you are an entrepreneur, a senior executive, a healthcare professional, or a community leader, this guide provides actionable insights designed to help you connect with your audience, amplify your message, and achieve meaningful growth.

Are you sick of working a job you hate for a boss who despises you? Do you want to get paid what your worth...instead of what your company thinks they can get away with? Are you struggling to get up in the morning and praying for a snow day? Or are you just ready to start enjoying some of that freedom you've heard so much about?

There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53 percent of all consumers. It is the world’s largest emerging market. Unleash Different reveals how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing “nice to do” with “return on investment” allows market forces to take over and the world’s leading brands to do what they do best: serve a market segment - in this case, the disability market.

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.

The Start at Zero books are a series of books for absolute beginners, and are short, concise, and to the point. Podcasting is no different. Sometimes you just need some basic principles to get started, and you are on your way. Millian Quinteros is an accomplished voice over artist, podcast producer, and on-air talent. In this book, he boils down over 20 years of experience into bite-sized pieces, so you can take what you need and go.

Although you may have read or listened to other books about making money from home, this book shares secrets from genuine entrepreneurs, who have turned his life around and are looking to help you do the same. This book is for serious online entrepreneurs who want to change the direction of their life and make money from home or as a side hustle. For influencers seeking new ways to grow and engage with followers on their social media accounts or for anyone looking to break free from the daily grind of getting up and going to work to make money for others.

Personal brаnd marketing, or brаnding, bаѕiсаllу refers to thе рrосеѕѕ uѕеd bу entrepreneurs аѕ a mеаnѕ оf соnvеуing thеir message tо potential сliеntѕ. Thiѕ mеѕѕаgе inсludеѕ thе values оf thеir buѕinеѕѕ, whаt they ѕtаnd fоr, what thеу'rе capable оf dоing, аnd thеir trасk rесоrd. Understanding thе imроrtаnt key factors whеn it comes tо building уоur brаnd is imроrtаnt if you really wаnt things to wоrk.

The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition (2012) addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks.

Inspiriert vom gleichnamigen Buch Social Media Revolution und basierend auf über 15 Jahren Praxiserfahrung zeigt dir Markus Mensch, wie du dich authentisch und erfolgreich im Social Media Marketing positionierst–auch ohne großes Budget oder Vorkenntnisse.

Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling, we can learn to manage our time and inspire our own lives.

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence - online.

One of social media’s most powerful features is the way it can connect people from all over the world in a matter of seconds. It doesn’t matter where you are located, as long as you have a working internet connection and some device to view content on, you’re connected. For businesses, this has been an incredible advantage. Imagine the business potential when you can now reach millions of customers worldwide? Social media has changed the world of marketing forever. For example, your business can go live in a matter of seconds to people across the world. Y

Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.

Podcasting is the expressional medium with therapeutic value which has grown exponentially over the last few years - did you know the number of Americans who are weekly podcast listeners over the last seven years has tripled? Although there’s never been a better time to get into podcasting, with all the contradicting and often false information scattered all over the internet, it’s no wonder why so many people often struggle to find a starting point.

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Social Media Marketing Guide to Business was written for entrepreneurs and business owners who want to put their brand on the digital map. There is an extensive overview of what social media marketing is, insider details on each of the main social networks and how to master them, and how these platforms can magnify brand exposure.

Social Media Marketing 2021: YouTube Advertising is the inclusive, comprehensive, and all essential guide that every content creator needs to become an influencer of millions while simultaneously advertising and building a massive brand while you’re at it. The secrets, techniques, and strategies to grow your channel in this book are everything that you will need to jumpstart your social media power this year.

Discover how to create a brand and become a skilled influencer.