Social Research

While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms it is one of the most valuable assets on the planet.

By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.

Most Americans consider a free press essential to democratic society - either as an independent watchdog against governmental abuse of power or as a wide-open marketplace of ideas. But few understand that far-reaching public policies have shaped the news citizens receive. In an age when mass communication ranges from independent cable channels to the Internet, it is essential to assess these policies and their effects if we want the media to continue fulfilling their role.

Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of - much less master - the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google Plus, YouTube, Pinterest, and more. Whether you're just starting to create an audience or looking to refine your online presence, this guide will equip you with the essential tools you'll need to succeed.

Patrick S. Washburn and Chris Lamb tell the full story of the past, the present, and to a degree, the future of American sports journalism. Sports Journalism chronicles how and why technology, religion, social movements, immigration, racism, sexism, social media, athletes, and sportswriters and broadcasters changed sports as well as how sports are covered and how news about sports are presented and disseminated.

With each passing day the potential reach of a single false news story — and its ability to negatively impact all of us — grows in both size and scope. Although politicians, activists, and ordinary citizens regularly complain about deceptive or biased news reports, they tend to define fake news as anything with which they happen to disagree, thus compounding the problem even further.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

In Enemy of the People, Marvin Kalb, an award-winning American journalist with more than six decades of experience both as a journalist and media observer, writes with passion about why we should fear for the future of American democracy because of the unrelenting attacks by the Trump administration on the press.

Marilyn Johnson was enthralled by the remarkable lives that were marching out of this world - so she sought out the best obits in the English language and the people who spent their lives writing about the dead. She surveyed the darkest corners of Internet chat rooms, and made a pilgrimage to London to savor the most caustic and literate obits of all. Now she leads us on a compelling journey into the cult and culture behind the obituary page and the unusual lives we don't quite appreciate until they're gone.

This year has seen unprecedented scrutiny of Rupert Murdoch’s empire in Britain. But what about in Australia, where he owns 70 per cent of the press? In Bad News, Robert Manne investigates Murdoch’s lead political voice here, the Australian newspaper, and how it shapes debate. Since 2002, under the editorship of Chris Mitchell, the Australian has come to see itself as judge, jury and would-be executioner of leaders and policies. Is this a dangerous case of power without responsibility?

Leggendo questo libro (e facendo gli esercizi!) imparerai i segreti della scrittura creativa. I capitoli sono strutturati per aiutarti a prendere confidenza con le tue caratteristiche personali e con le regole della scrittura creativa. Esaminati gli elementi principali di quest'ultima, vedremo alcune sue declinazioni e prenderemo in esame le diverse strade che potrai percorrere nella creazione di un tuo stile personale. Ti consiglio di prestare molta attenzione agli esempi che verranno utilizzati perché ti permetteranno di comprendere più facilmente le tecniche descritte.

There's No Crying in Newsrooms tells the stories of remarkable women who broke through barrier after barrier at media organizations around the country over the past four decades. They started out as editorial assistants, fact checkers, and news secretaries and ended up running multi-million-dollar news operations that determine a large part of what Americans read, view, and think about the world.

Establishing a Research-Friendly Environment: A Hospital-Based Approach is a unique book that helps clinical nurses conduct or participate in research that leads to better health care in hospitals. Each chapter includes an introduction, working definitions of key concepts, and resources required for success. The text also features numerous case examples that serve to highlight research done by nurses and health professionals in the field.

Political Research Design and the Science of Politics offers listeners detailed information about the basic principles and nuances of developing empirical research design procedures to predict and describe political phenomena. In chronicling the predominant approaches used in empirical political research, the strengths and limitations of various research strategies are contrasted. Major controversies in contemporary political science are discussed.

Tad Friend's family is nothing if not illustrious: his father was president of Swarthmore College, and at Smith his mother came in second in a poetry contest judged by W. H. Auden -- to Sylvia Plath. For centuries, Wasps like his ancestors dominated American life. But then, in the '60s, their fortunes began to fall. As a young man, Friend noticed that his family tree, for all its glories, was full of alcoholics, depressives, and reckless eccentrics.

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.

Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.

Was the 2000 presidential campaign merely a contest between Pinocchio and Dumbo? And did Dumbo miraculously turn into Abraham Lincoln after the events of September 11? In fact, Kathleen Hall Jamieson and Paul Waldman argue in The Press Effect, these stereotypes, while containing some elements of the truth, represent the failure of the press and the citizenry to engage the most important part of our political process in a critical fashion.

Surprising, charming, upsetting, enlightening, and ultimately hopeful - driven by the insight and humor of Salzman’s voice and by the intelligence, candor, and strength of his students, whose writing appears throughout the book - True Notebooks is itself a reward of the self-expression Mark Salzman teaches: a revelatory meditation on the process, power, and meaning of writing.

Washington Post columnist Dana Milbank takes a fair and balanced look at the unsettling rise of the silly Fox News host Glenn Beck. Thomas Jefferson famously wrote that the tree of Liberty must be refreshed from time to time with the blood of patriots and tyrants. It is its natural manure. In America in 2010, Glenn Beck provides the very refreshment Jefferson had in mind: Whether he's the patriot or the tyrant, he's definitely full of manure.