Social Technology

Tu rêves de lancer ton podcast, mais tu ne sais pas par où commencer ? « Lance Ton Podcast : Le Guide Essentiel » est LE livre qu’il te faut pour transformer ton idée en un podcast captivant et professionnel. Ce que tu découvriras : Comment choisir un sujet qui te passionne ET attire une audience fidèle. Les équipements essentiels (et économiques) pour une qualité sonore irréprochable. Les techniques pour structurer tes épisodes et captiver dès les premières secondes. Les erreurs fatales qui font abandonner 80% des podcasters… et comment les éviter !

Knowledge workers are the innovators, designers and marketers of your company's products and services. They are the highly paid strategists, executives, and IT specialists whose ideas and expertise fuel your success. But are they delivering their best performance?

“A fascinating, provocative case that the metaverse will not merely transform our virtual experience—it may actually enrich the quality of our lives” (Adam Grant)—from the visionary co-founder of one of today’s most innovative technology companies.

In this dynamic account, award-winning author Paul Fleischman arms teens with the basic tools to uncover vested interests and falsehoods by vetting sources, following the money, and checking references so that they can make informed decisions about what actions to take in the worldwide battle against climate change, overconsumption, and dwindling resources.

Today's computers are composing music that sounds "more Bach than Bach", turning photographs into paintings in the style of Van Gogh's Starry Night, and even writing screenplays. But are computers truly creative - or are they merely tools to be used by musicians, artists, and writers? Miller, an authority on creativity, identifies the key factors essential to the creative process, from "the need for introspection" to "the ability to discover the key problem." He talks to people on the cutting edge of artificial intelligence and explores the riches of computer-created art.

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

Artificial intelligence is revolutionizing the modern world. It is ubiquitous-in our homes and offices, in the present and most certainly in the future. Today, we encounter AI as our distant ancestors once encountered fire. If we manage AI well, it will become a force for good, lighting the way to many transformative inventions. If we deploy it thoughtlessly, it will advance beyond our control. As AI policy experts Ben Buchanan and Andrew Imbrie show in The New Fire, few choices are more urgent—or more fascinating—than how we harness this technology and for what purpose.

There is no question the reach YouTube has, and it would be a really valuable asset for any business. Earning money on YouTube can certainly be a lucrative way of making money, but you must be willing to invest the time and effort to be able to make the most of it. In this audiobook, you would learn everything you need to know about starting your own YouTube channel.

This book teaches you how to spot an excellent deal with an SEO company, or even better, how to manage SEO on your own. As a free marketing method, you do not need to make a financial investment in order to get the results that will elevate your site. All you need to know is how you can create a winning strategy.

Unlock countless content ideas. Sell your products and services with ease. Get your content to work harder for you. Does any of this sound like you? The One Hour Content Plan will help you generate countless ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less.

Driven by eyewitness accounts and combining urban history with a life-and-death drama and a technological detective story, Floodpath grippingly reanimates the reality behind LA noir fictions like the classic film Chinatown. In an era of climate change, increasing demand on water resources, and a neglected American infrastructure, the tragedy of the St. Francis Dam has never been more relevant.

This book is a clear and informative introduction to cryptography and data protection - subjects of considerable social and political importance. It explains what algorithms do, how they are used, the risks associated with using them, and why governments should be concerned. Important areas are highlighted, such as Stream Ciphers, block ciphers, public key algorithms, digital signatures, and applications such as e-commerce.

Ludwig Wittgenstein was born in Vienna in 1889 and died in Cambridge, England in 1951. He was one of the most influential philosophers of the 20th century.

In 1980, Ronald Reagan created one of the dumbest talking points of all time: "I'm not a scientist, but..." Since then, politicians have repeatedly committed egregious transgressions against scientific knowledge prefaced by this seemingly innocuous phrase. Yet, as science journalist Dave Levitan reveals, that line is just the tip of the melting iceberg when it comes to rhetorical tools wielded to attack scientific findings that don't cooperate with political agendas.

Physical infrastructure in the United States is crumbling. The American Society of Civil Engineers has, in its latest report, given American roads and bridges a grade of D and C+, respectively, and has described roughly 65,000 bridges in the United States as 'structurally deficient'. This crisis - and one need look no further than the I-35W bridge collapse in Minnesota to see that it is indeed a crisis - shows little sign of abating short of a massive change in attitude amongst politicians and the American public.

Since the internet's earliest days, people have died and mourned online. In quiet corners of past iterations of the web, the dead linger. But attempts at preserving the data of the dead are often ill-fated, for websites and devices decay and die, just as people do. Death disrupts technologists' plans for platforms. It reveals how digital production is always collaborative, undermining the entrepreneurial platform economy and highlighting the flaws of techno-solutionism.

In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society, but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible.

Artificial intelligence powers Google's search engine, enables Facebook to target advertising, and allows Alexa and Siri to do their jobs. AI is also behind self-driving cars, predictive policing, and autonomous weapons that can kill without human intervention. These and other AI applications raise complex ethical issues that are the subject of ongoing debate. This volume in the MIT Press Essential Knowledge series offers an accessible synthesis of these issues.

Our world is dominated by a handful of tech platforms. They provide great conveniences and entertainment, but also stand as some of the most effective instruments of wealth extraction ever invented, seizing immense amounts of money, data, and attention from all of us. An economy driven by digital platforms and AI influence offers the potential to enrich us, and also threatens to marginalize entire industries, widen the wealth gap, and foster a two-class nation.

Discover the science behind the most popular sci-fi franchise of all time. Capturing the imagination and hearts of crowds worldwide, Star Wars is a fantastic feat of science fiction and fantasy. We marvel at the variety of creatures and technology and the mystery behind the force. But how much of the Star Wars world is rooted in reality? Could we see some of the extraordinary inventions materialize in our world?