Technology Career

Few organizations solve as many impossible problems as NASA's Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner. As the phase lead and development manager for EDL (entry, descent, and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering's wackiest kluges - the sky crane, which allowed the heaviest rover in the history of space exploration to land on Mars unscathed.

In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a company's website or web application. Nontechnical business listeners will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch.

AI-Powered Customer Experience, The Future of Call Center Excellence. Future belongs to organizations that understand how to measure what matters: customer lifetime value, emotional satisfaction, effort reduction, and the seamless orchestration of human and artificial intelligence working together. Thirty years ago, when I first stepped into a call center, success was measured by how many calls an agent could handle per hour. The faster you moved customers along, the better your numbers looked.

ChatGPT has changed the world!! Are you taking advantage of this? Learn how to make the most of cutting-edge AI in ChatGPT Side Hustles for 2025: 100 Smart and Simple Ways to Monetize Generative AI for Entrepreneurs and Content Creators. Whether you are an experienced entrepreneur or just starting your business, this book equips you with practical tactics, detailed step-by-step instructions, and innovative ideas to help you take advantage of the AI revolution.

In this day and age, if you have a business, chances are you also have an online presence. Traditional forms of marketing such as billboards and newspaper ads still exist, but they are rather insignificant compared to the reach of social media marketing. Almost every business, big and small, has a social media presence. Some companies rely entirely on their social media strategies to bring new customers and increase revenue!

Consider anybody you know and record the substantial qualities that make that individual interesting to you and unmistakably separate to different individuals you know. Similarly, a brand, for example, Coke or Persil, may have a physical size, shading, and weight. In humans, too, there are noticeable qualities like attire, hair shading, stature, construct, and so on. Then, consider the components of the individual that are, maybe, not as easily obvious. This might be their attitude, character, understanding, and comical inclination - you get the idea.

From how to deal with cyberbullying to the strange, true stories behind Barbie and G.I. Joe, media insider Bill Ratner takes an inside look at our wired-up world in a fascinating book - part memoir, part parenting guide - for the digital age. Landing his first job in advertising at age fourteen, Ratner learned early that the media doesn't necessarily have our best interests at heart.

This book is your treasure chest, revealing confidential insights and providing comprehensive knowledge on the secret application of Chat GPT in a startup environment. It's your classified toolkit that helps you leverage the concealed potential of AI in your everyday business tasks, from drafting cryptic emails to managing hidden crises, from customer retention secrets to developing a veiled company culture, and much more.

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology, if not necessarily for its dominant market share, launched a product with an enticing promise: you can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession.

If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most? Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers.

If you’ve tried to make money online, you already know the frustration. You’ve bought into the hype, wasted hours planning, and ended up with nothing but doubt. The gurus keep you chasing giant promises—“quit your job,” “six figures in 90 days”. That leap is too big. Too overwhelming. And it’s why most people quit before they ever make a single dollar. The ChatGPT Weekly Cash Cow flips the script to one simple, repeatable milestone: $200 a week. Enough to prove online in-come is real. Enough to pay a bill, cut debt, or breathe easier.

The topic of security culture is mysterious and confusing to most leaders. But it doesn't have to be. In The Security Culture Playbook, Perry Carpenter and Kai Roer deliver experience-driven, actionable insights into how to transform your organization's security culture and reduce human risk at every level. This book exposes the gaps in how organizations have traditionally approached human risk, and it provides security and business executives with the necessary information and tools needed to understand, measure, and improve facets of security culture across the organization.

Optimization is the driving principle of our modern world. We now can manufacture, transport, and organize things more cheaply and faster than ever. Optimized models underlie everything from airline schedules to dating site matches. We strive for efficiency in our daily lives, obsessed with productivity and optimal performance. How did a mathematical concept take on such outsize cultural shape? And what is lost when efficiency is gained? Optimal Illusions traces the fascinating history of optimization from its roots in America’s founding principles to its modern manifestations.

Having flown an astonishing 400 different aircraft, as a licensed Category 1 test pilot and flight test instructor for both airplanes and helicopters, Chris Taylor is arguably one of the best qualified and widely experienced test pilots working today anywhere in the world. After obtaining his private pilot’s license at the age of 17, Chris began his service flying career with the Royal Navy. He flew Wasp and Lynx helicopters from warships around the world under all kinds of circumstances.

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution.

Does AI feel too complex to understand? Are you overwhelmed by jargon or worried about being left behind? If so, this audiobook is for you. With clear, practical guidance, Artificial Intelligence for Beginners makes AI accessible for everyone. Whether you’re a non-tech professional or a lifelong learner, this audiobook demystifies AI without overwhelming you. Learn how AI can enhance your capabilities, streamline your life, and open up new opportunities.

Technology is redefining the value of physical assets: the meaning of location and accessibility, the power of zoning and regulation, the flow of capital and information, and even the notion of scarcity itself. How to make the most of it Rethinking Real Estate provides technology entrepreneurs and real estate professionals with key insights and practical strategies that will enable you to develop innovative solutions, identify risks, evaluate emerging competitors, and transform your investment thesis, project, venture, or career.

Inteligencia Artificial Fácil para Principiantes elimina la jerga y hace que la IA sea simple, práctica y accesible. Ya sea que quieras aumentar tu productividad, dar rienda suelta a tu creatividad o simplemente mantenerte al día en este mundo que cambia tan rápido, aquí encontrarás una guía paso a paso diseñada para principiantes absolutos.

From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....