New Releases

In this enlightening book, you'll not only gain an understanding of what it truly means to be a consultant, but you'll also be equipped to decide if the thrilling world of consultancy is your calling. Dive in and explore the multifaceted realm that beckons those with a passion for problem-solving, innovation, and strategic partnership, and a true and deep connection with clients.

The Takeout 25 Effect is an inspiring account of a community-driven initiative, with lasting impact. Formed in Chicago's western suburbs during the global pandemic, Takeout 25 aimed to save local restaurants while maintaining public health. It demonstrates the power of community-centric movements by illustrating the journey of Takeout 25 through compelling personal narratives, expert insights, and actionable strategies.

Mary Ann O'Brien, Founder and CEO of award-winning marketing firm OBI, and the brains behind the revolutionary O'Brien Voice of Customer (O.VoC) survey, has been called The Mother of Modern Marketing. Now she's sharing her unique, highly-successful approach to helping clients attract and retain customers in Ask and Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers.

Many business leaders focus only on satisfying their customers as the best way to grow their business. Makes sense, right? Chad Peterman, President and CEO of Peterman Brothers, sees it differently. In his engaging new book, The Empowerment Project, Peterman delves into the concept of empowering employees by creating a supportive corporate culture, giving employees the authority to make decisions, providing training and career path planning, and showing employees that mistakes are opportunities for learning and growth.

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.

In 1982, MIT professor Kenan Sahin took $1,000 from his savings and used it to undertake the most extraordinary entrepreneurial journey, culminating with a $1.54 billion rich exit just 17 years later. This is the story of Kenan's turning his academic theories into axiomatic principles for building a Lean Startup into a Lean Company followed by a Rich Exit.

Are you frustrated with your agency's plateauing growth, even after trying multiple marketing strategies? Have you ever wondered if narrowing your agency's focus to a specific vertical could lead to faster growth, better retention, and a more streamlined business model? Anyone, Not Everyone provides a simple solution to a big problem that digital agency owners face: serving too many types of clients. In it, leading agency advisor Corey Quinn guides listeners through his proven 5-step process, helping them transform from a generalist agency to a vertical market specialist.

In Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses, Rubel draws upon her deep experience in all aspects of PR to help business owners, corporate executives, marketing professionals, and communications students of all types identify and capitalize on opportunities to grow their businesses.

Many people find it difficult to navigate change in order to reach their full potential. Angela Burgess's motivational autobiography "Are You on the Right Bus?" will revolutionize the way you approach your career and life. Angela provides personal stories from her career, taking you on a captivating journey that led her to where she is today. Through her book, Angela will give you motivation and advice on how to make necessary changes to become your most confident self.

Our book demystifies the art of negotiation, proving that with the right techniques and mindset, anyone can become a master. Say goodbye to self-doubt and hello to confident deal-making! Arm yourself with the proven strategies in this book, and watch as you navigate negotiations with confidence and acumen, regardless of your starting point.

As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves? The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services.

Coleman delivers communication in a way you’ve never experienced before! He gives you the answers to all your question and more – examples that will blow your mind – straight up and to the point. With a little humor thrown in for effect. Tapping into his more than 30 years of experience in radio and advertising, Michael reveals the truth – what works and what doesn’t. His focus on the customer and how to make your branding, marketing, and sales always serve that customer is what makes this guidebook the ONLY book you need to skyrocket your business this year.

Dive into the world of AI and transform yourself from a conversational AI beginner to a pro with "ChatGPT for Beginners Made Easy". This is a non-technical guide tailored for those new to technology and looking to learn AI through practical application.

International speaker, business coach, serial entrepreneur, and cofounder of High Performance Salon Academy, Jason Everett has helped salon owners across the world rediscover their passions and reignite their salons’ success. If you are ready to finally become the salon owner you have always wanted to be, with a dream team of service providers and all the money you need, then make Profitable Salon Owner your new BFF.

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

Entrepreneurial leaders think differently. They do their own research, then take decisive actions. They weigh risks versus rewards. They're creators, problem solvers, and take on challenges as opportunities. Most importantly, they view their business as a chapter in their life, not their identity. They love to empower others to grow their business through innovation, continuous improvement, and 5-star customer experience.

Has anyone called you naive for suggesting that businesses can do more good and make a positive impact on not just profits, but also on employees, consumers, and the world? If so, you're in good company. Increasingly more employees, customers, and business leaders agree that how and why money is made is equally as important as the amount of money made. That fear can be paralyzing, ultimately keeping them from sharing and acting on their biggest and best ideas.

In "The Micro Team Model", Jessica shares her blueprint for building a micro team that allows you to work less while increasing your numbers year after year. Unlike traditional team models that require hiring and recruiting a bunch of agents, Jessica's approach requires just a few strategic hires and processes to achieve success.

The 3rd Paradigm provides a framework for businesses and individuals alike to innovate breakthrough solutions through a process of Co-Creation. Backed by original research involving more than 4,000 business professionals, the authors present the three paradigms of business, the five types of Co-Creation, and a four part step-by-step model that allows you to make the radical shift toward the 3rd Paradigm of Co-Creation—where all stakeholders play a meaningful part in greater success.

Do you love popcorn? Of course you do! Who doesn’t? This is why starting a flavored popcorn business is such a good idea. People will be intrigued by your unique flavors or they’ll want to go with an unbeatable classic that’s made with a special touch.