Nouveautés

Todo gran proyecto -ya sea crear una nueva tecnología, lanzar un modelo de zapatillas o abrir una cafetería de barrio- requiere una gran inversión para poder ponerlo en marcha. Sin embargo, la mayoría de los proyectos fracasan. Muchos equipos desperdician tiempo, dinero y oportunidades porque siguen la estrategia equivocada y pierden de vista lo más importante: los clientes.

Marketing leaders face an uphill battle: their teams are expected to deliver predictable, measurable results in a world characterized by uncertainty, human behavior, and complexity. Traditional approaches attempt to treat marketing as a vending machine where input guarantees output. But this outdated approach sets CMOs up for frustration in today’s dynamic business environment. Kathleen Schaub—marketing innovator, former CMO, and research analyst—reveals a radically needed shift in thinking that will not only bring clarity to the whole organization but help CMOs thrive in the chaos.

The ability to sell others is as critical to your success as food, water, and oxygen is to life. Every person on this planet is required to sell others on their ideas to advance themselves and their goals. The skill of selling is a MUST for promoting yourself, your business, and your ideas. Most people think that if they do a better job and work hard they'll get raises and promotions, but the only people that are getting promoted in life are those that are able to most successfully sell their ideas to others. The number one reason a business fails isn't because of a shortage of capital.

This six CD program of almost eight hours of non-stop Grant Cardone. It has become the most sought-after live automotive sales training program in the industry. It provides the listener with a comprehensive overview of Grant's signature technology: "Information-Assisted Selling." In this program Grant cuts through the false data and myths of the automotive industry and explains how an individual can break through barriers to achieve new levels of success.

Are you ready to transform your nonprofit’s financial future? In The Nonprofit Blueprint: Secrets to Transforming Your Nonprofit’s Financial Future, Jeffrey Nelson Cole delivers a clear, actionable guide designed to help nonprofit professionals boost their fundraising effectiveness and achieve long-term financial sustainability. Drawing from extensive firsthand experience, Cole shares innovative strategies that go beyond simply asking for money.

There has never been a more important time to at least consider your own side hustle, entrepreneurship or business. Why is that? In the United States there are literally unlimited ways to start and set up your own enterprise in whatever level you desire. When you combine the productive use of technology with a dream, goal or idea you have, it will put you on a pathway toward making it happen. Remember too, the key to literally any and all success in life is taking action, physically, mentally and emotionally. "Act like a person of thought and think like a person of action.

The George Vlasyev Podcast is where making money online meets building unstoppable confidence and energy. George shares straight talk on digital marketing, affiliate strategies, and the tools driving online income today — mixed with the mindset, discipline, and performance habits that actually keep you winning. It’s raw, it’s practical, and it’s built for entrepreneurs who want more than money — they want control, freedom, and the edge to dominate in life and business.

Barber Shop Marketing Secrets is the podcast built for barbers and shop owners who want more than just walk-ins. We pull back the curtain on real strategies to grow your clientele, boost your chair income, and turn your barbershop into a thriving business. Each episode mixes street-smart hustle with proven marketing tactics—from social media hacks and client retention secrets to pricing strategies and AI tools that keep your chair booked solid. No fluff. No fake gurus. Just raw game and insider knowledge to help you win in the barber industry. If you’re tired of relying on luck for your ...

In Dare. Do. Succeed., you’ll learn how to launch and grow a small business from scratch—with clarity, confidence, and authenticity. Whether you're a creative seeking freedom, a coach ready to serve, or a new entrepreneur exploring your calling, this heart-centered guide will meet you where you are.

You can't afford to keep taking big risks with uninspiring results. This book is for every leader who knows the frustration of spearheading a critical new initiative for exponential growth, only to watch it perform far short of its potential. The Revenue Acceleration Framework bridges the gap between expectations and execution. Doug Davidoff shines a light on organizational shortcomings that others miss.

أولًا، يمكنك أن تنمي قدرتك على الكسب عن طريق تعلم الأفكار والأساليب التي تُعد أصيلة أو ما يُطلق عليها (الأفضل على الإطلاق في كل وقت). كل شيء في السوق جاء بعد ديل كارنيجي والكثير مما هو هناك مشتق من أعماله. تم تقديم برامج تدريب كارنيجي وتطويرها على مدى مائة عام، واليوم تنتشر هذه البرامج بخمس وثلاثين لغة وفي خمسة وثمانين بلدًا في جميع أنحاء العالم.

كتاب كوتلر يتحدث عن التسويق يتحدث عن أهمية بناء العلاقات مع العملاء والحفاظ عليها، يرى أن العملاء الوفيين والمرتاحين هم أكثر عرضة للعودة وشراء المزيد من المنتجات أو الخدمات، وأيضًا للإشارة إلى المنتج أو الخدمة للآخرين، يعتبر بناء العلاقات الطويلة الأمد مع العملاء جزءًا هامًا من نجاح أي منظمة في مجال التسويق.

Ready to escape the 9–to–5, build multiple income streams, and launch a business that actually fits your life? This powerful 2-in-1 collection combines Practical Passive Income Mastery Blueprint and The Practical Starting a Business Blueprint to give you proven strategies and step-by-step guidance for taking control of your financial future.

Et si vendre devenait un plaisir, un art… et une source d’épanouissement durable ? On croit souvent que la vente, c’est convaincre à tout prix, forcer une signature, multiplier les rabais. Faux ! La vente moderne repose sur la confiance, l’écoute et la capacité de créer des relations humaines solides. Dans ce livre percutant, Alain Samson partage 30 leçons essentielles pour maîtriser l’art de la vente dans tous les contextes.

Stories move people—and people move business. In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful—and undervalued—tool for driving business success. Drawing on vivid examples of the rise and fall of real-world companies, McMahon exposes a timeless truth: It’s not the best ideas that win, but the best-packaged ideas.

If you’re struggling to make ends meet or feeling like wealth is just out of reach, "CASH IN A FLASH" by Stuart A. Lichtman is the lifeline you’ve been waiting for. This powerful guide offers a proven 3-step system that has already transformed the lives of over 150,000 people, helping them generate a staggering total of $500 million.

"Mastering Business Operations" by VentureNest Books is a practical guide aimed at helping businesses overcome inefficiencies and bottlenecks that hinder growth and profitability. In a competitive landscape, effective operations are crucial for success, and this book provides a comprehensive blueprint to navigate complex business processes.

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Dreaming of starting your own beekeeping business but unsure where to begin? You're not alone. Many aspiring entrepreneurs like you face challenges such as understanding beekeeping basics, navigating startup costs, or finding the right market for their honey products. Beekeeping Success Blueprint is your comprehensive guide to building a sustainable and profitable beekeeping business. Drawing from expert insights and experiences of successful beekeepers, this book offers step-by-step guidance from initial setup to expanding your operations.

If your growing trade or construction business is winning projects but not seeing the profits, you need to get serious about your finances.